PPC Marketing is Inaccurate, Advertising is More Accurate
PPC stands for “Pay Per Click”. It is actually a method of paying for online advertising, not a marketing method.
The other method of paying, an alternate choice to PPC, is CPM which is a “Cost Per Thousand” designation. The letter “M” in the abbreviation is the Roman numeral for one thousand.
- CPM is used by internet marketing consultants to price Banner Ads, typically
- PPC is typically used to price Search Ads. However, PPC is available as a payment method for banners as well.
So, now that you have this incredible knowledge, we can get to work on your advertising.
When to Pay Per Click
You want to pay by the click when you have specific business offerings that coincide with tightly worded searches by your potential customers. In that scenario, you should be fairly confident that you can win the client. The phrase should be pretty straight forward, with no alternative meanings.
Example: If you are selling saunas, and they are infrared saunas, paying by the click is cost effective for the search phrase “infrared sauna”, but less so for “saunas”.
You may then choose to use CPM (cost per thousand impressions, remember) to convert customers who do not know enough about saunas to type in “infrared” in their search.
It is almost always cheaper to pay by the thousand impressions than a single click. But not always as effective.
Which you use may depend mostly on whether people know about your product or service.
If You Are Not Advertising, You Are Missing Clients
A well known business success method is to advertising in good times and bad. Advertising does work, it just depends on the methods you use, and the skill you employ.
Colorado PPC advertising is sharply on the rise (I don’t like to quote statistics because in a year or so they are already outdated). It is best to get into it before everyone is savvy about it.
Currently I am a leader in Colorado PPC management skill level in setting up and monitoring campaigns. My approach is oriented from the viewpoint of your clients. Each element I work with is well thought out, and monitored for success.
I have no problem dropping phrases that are not performing for you. Rather than casting a wider net, I narrow focus to things that produce results.
So, now you will never have to ask “What is PPC marketing?” again. The more general knowledge you have in internet marketing, the better off you will be. But leave the details to a professional internet marketing consultant.