Camrud Advertising is an experienced conversion optimization consultant in Denver.
The purpose of optimization of your website is to tell Google and Microsoft what the site and individual pages are about, in order to achieve your objectives. This may be to get the highest possible rank in search results, to improve quality scores for search ads, or to convert visitors into customers.
Your business will benefit from my optimization consulting services because of site architecture recommendations, keyword planning, page content and conversion strategy.
Aside from targeting your message toward the search engines, hiring a competent optimization consultant to optimize your website will result in a better user experience, which translates into more visitors converting to customers.
Conversion Optimization Consultant Jon Camrud works with businesses of all sizes to make the most of their advertising budget.
Important Information About Ranking
The competition for being shown in top spots on search results pages is fierce.
The first ten search results on Google received 89.7% of all click-through traffic
- The first ranking position in the search results receives 42.3% of all click-through traffic
- The second position receives 11.9%
- The third 8.47%, the fourth 6.05%, and all others are under 5%
It takes time and money to get top page ranking on search engines. If you aren’t already in the top 15-20 results for any particular search, be prepared to spend tens of thousands of dollars over the course of a year if your business is in a competitive industry.
Ranking a website is a slow, costly, and frustrating experience. As an alternative, I advise that we create a Google Advertising campaign to get you immediate leads!
Talking to Google & Customers
Content should be written to not only be compelling to the visitor, but also should be search friendly for Google or Microsoft Searches.
Retain Camrud Advertising to give the visitor an engaging and persuasive experience to make an informative decision to use your services, or buy your products.
Call Jon at 720-520-0639 for an analysis of your website.
Computers are getting smarter and our workforce is getting dumber because of it.
Artificial Intelligence (AI) – like the ones that are powering Google’s search algo, are able to dissect your website faster than a human can think up phrases to search to find you!
In a world where computers are taking jobs away from humans, optimizing web sites for converting visitors into customers still requires a human element. I bridge the gap between how humans communicate and how language is used to communicate the meaning of searches to Google and Microsoft search engines.
Humans will always be doing the searching, so us “interpreters” are the intermediary for the foreseeable future.
Your Conversion Optimization Consultant
I take a hands-on approach and always speak directly with my clients. No middleman calling them. No employees. Nothing is lost in translation.
I’ve been serving Denver clients for over 27 years. Along with my digital marketing experience, degrees in architecture and business have been extremely useful in the competitive world of website optimization.
Some of my traits have been invaluable in digital marketing:
- Strong organizational skills
- Attention to detail
- Psychological insight
- Goal follow-through
- Creative mind
- Cross-experience in traditional advertising
When you call me I’ll ask a few simple questions about your business, your target market, the goals of your website, and the benefits of your product or service.
This brief initial consultation will allow me to start crafting a strategy. I am focused on meeting your business goals:
- Enhanced revenue
- Improved conversion rates
- Increased profits
It’s easy to get started, just call Jon at 720-520-0639 now.
Please give Jon Camrud a call at 720-520-0639 for a no-obligation consultation.
Optimization is an art and a science.
The core of optimization is linguistics. It’s about identifying intent, and organizing thoughts and words to convey that intent. It’s about writing not only well, but organizing your approach with underlying planning principles.
- Applying keywords found through research data on actual searches
- Working with your visible page content and page code
- Ensuring all content is original on your site
- Having adequate quantity of pages for your campaigns and goals
I do all of that with a passion. A passion for doing things right, and a passion for helping small businesses to compete with much larger ones.
I optimize your pages by working with the following items:
- Page URLs
- Titles tags in the header
- Meta tag descriptions and keywords
- Headlines h1, h2, and h3
- Image names and alt tags
- Page content with regard to keyword placement, repetition, saturation, variables, adjacencies, etc.
But that is half the equation. I also optimize your digital advertising campaign.
I optimize your ad campaigns by working with the following items:
- Campaign Targeting
- Keyword Research
- Ad Writing for Conversion
- Ad Group Targeting to Increase Quality Score
- Protective Keyword Lists
- Monthly Fine Tuning for Ultimate Performance
Call Jon at 720-520-0639 to learn how you can benefit from working with me.
“We started working with Jon over 6 years ago. His understanding of SEO is simply the best in the business. Our PPC campaign is the most sophisticated and advanced of any of our competitors. Our new fully transactional website, where Jon led the team of outside developers and programmers, also is best in class among our peers. His invoices are fair. He is always responsive. I would highly recommend Jon.”
~ S. Carson, COO, Sentient Medical Technologies, Utah
Website Optimization Services
For optimization of your website, I provide project-based or a-la-carte services, without a long-term commitment requirement. My typical services include these main items, along with custom items as needed:
- Interview you about your business, your ideal customers, and your goals
- Analyze your web site on multiple points
- Perform in-depth keyword research and analysis
- Select the best key phrases for your situation
- Create an organizational plan for your web site
- Work with your webmaster to implement strategies
- Optimize the on-page elements that search engines are seeking
- Optimize the visible content on the site pages for conversion success
Call Jon at 720-520-0639 to schedule a free consultation.
Need Super Quick Exposure Online?
I can give your site instant visibility with an internet advertising program.
Digital advertising works hand-in-hand with website optimization to achieve your goals. Call 720-520-0639 to get that started now.
If you want an effective website, hire an effective writer.
Please call 720-520-0639 to get started.
Converting Visitors Into Customers
“Conversion Rate Optimization”, or CRO, addresses what happens after the visitor arrives at your site. CRO deals with more than writing – it deals with such things as arrangement of modules on a page; like headlines, intro paragraphs, bullet lists, reviews, calls to action, and forms to name a few.
It is setting up your page messaging for success and may involve testing one layout against another. Tests, called A/B tests, of the layouts may include things such as headlines, offers, content wording and length, navigation, button language and placement, etc.
Basically, effective internet marketing comes down to three things:
- creating and implementing an optimization strategy for your site
- getting traffic to your site (SEM and PPC Advertising)
- converting visitors into customers (CRO)
Preparing your site and driving traffic to your site is vital. But the next steps are very important to your return on investment.
- Once a visitor arrives, are you a good host?
- Have you given them the information they seek?
- Have you given them your Unique Selling Proposition?
- How about a easy way to contact you?
Those are all things that I take into consideration when optimizing your site, and writing your content or landing pages for PPC advertising.
More Conversions Means More Profit
Two things are important in conversion optimization:
- Truly think through the user experience, and
- Test alternative situations that might improve conversions of visitors into customers
It makes sense to allocate budget to do initial A/B testing in Google advertising to see if you can increase conversions. That is something you can’t do in traditional advertising without spending a lot of money. But we can do it in PPC advertising.
Small businesses have increased their conversion rate by over 50% with such simple things as changing their sign up language from:
“Free Trial” to “Start My Free 30 Day Trial”
Why Does My Website Need Optimization?
Search engines need to differentiate the best sites from the field. Your site needs to be optimized so the search engines can determine if it is one of the better matches for user searches. Without proper optimization a website is just like a billboard in the middle of the desert… nobody sees it.
Your site pages also need to be a concise and targeted resource for people who arrive after clicking on ads.
How much does Optimization cost?
My services start at $1,000. I can give you a price once I review your site. Unlike most SEO companies, I have no requirement to continue with monthly services after initial optimization, but it is recommended that we evaluate if your site could benefit from follow up work.
Call Jon at 720-520-0639 for an estimate.
I’ll look at your site from the standpoints of usability, “curb appeal”, Google ranking potential, mobile compatibility, and customer conversion friendliness.
To get started, please call Denver website optimization consultant Jon Camrud at 720-520-0639 and introduce yourself. If I am unavailable please leave a message.
I look forward to talking with you!
“Jon made quick work of getting my previously unranked website ranked, and within 9 months had my Pennsylvania personal injury site ranked number one on Google, Bing and Yahoo for every search that included words for Pennsylvania and motorcycle and lawyer/attorney/law office. For going on 8 years now, my rankings have been consistently high. With very little effort on my part, Jon took care of everything from finding relevant search phrases to keeping my site relevant to the search engines, as well as to my practice. He is responsive and fair, along with bringing expertise to the equation.”
~ Lee D. Gaber, Esquire, Motorcycle Accident Lawyer
“I just wanted to tell you how pleased we are with the new site. Customers find it much easier and it will give us a new arrow in our quiver to sell new prospects. Thank you for the personal interest you have taken in our site.”
~ Don Unger, President, Advantage Credit
Identify What the Client Needs to Know
What do potential clients unfamiliar with our company, or even our industry, need to know about me/us to feel comfortable calling or hiring us?
Just like a well-written news story, a website answers unspoken questions that visitors have. My job is to answer those questions for them to be comfortable that you are the right choice for them.
People generally like to do business with people who are comfortable with. So, it is good to let them know some basic things about yourself or your business.
“We have a light-hearted staff that enjoys what they do, but are professional enough to get the job done right”.
Or more factual in nature: “We are a small business made up of 2 management positions, 2 sales people and 3 staff members.” Or we can tell them how long you have been in business, what your focus is on, or why you got into the business you are in and what you like about it.
For the “what”, we want to tell them a little bit about what you have to offer. For example, what are your products or services and what makes them unique. They found your web site by typing keywords we implemented into search engines, now we want to grab their attention quickly and get them to take action.
“We make the longest lasting widgets in our Denver factory” or “Our Denver web professionals are able to provide Colorado consumers with the best quality sites at a moderate price point.”
“Our Colorado factory operates 24/7 so typically you can expect to get your project within 5 business days” or “Projects are phased in yearly increments over a five year period”. For an event web site, people need to know:
- the time of day
- the day of the week
- and the month and year of the event(s)
This could be where you are located, or where you offer your services – your service area.
“Our service area includes all of Denver and most of Colorado” or “We offer the best pie in Colorado at our Denver location at 155 Lowry” or “Our delivery area is 20 miles from zip code 80230” or “We offer the best SEO, to Denver and beyond”.
This question should answer why the customer should use YOU or buy products from you, and not a competitor. Some good things we will want to list:
- any awards you have won
- client testimonials
- good reviews you have received
No awards? The star of this question can also be your “benefits”. List any and all benefits to using your services or buying your products. These can be experienced based, or cost based, or quality based. I can help you be imaginative as well as being factual.
Often times we forget to mention things we have long known about our small businesses. As an outsider, I can be a valuable resource looking at your business as a member of the public.
The how can be a quality-type statement such as “We focus on customer service to give you the best experience when ordering your website”.
Or, your ‘how’ can focus on the technical, such as “By incorporating AI into our assembly line operation we have honed the process of building widgets to eliminate all errors”.
We can also answer how you can be contacted, or how someone can buy from you. “It is best to call us to discuss your project so we can explain our process in terms of your specific needs”.
A good approach to writing a website is to make it so easy a child could understand it
Ready to Get Started?
Call Jon at 720-520-0639 for a no obligation, analysis of your website or digital advertising