Most Denver small businesses would agree that in order for your business to survive a mobile website is essential.
Over 80% of internet users now have a smartphone, and they have overtaken PC use for internet searches. According to eMarketer, most surveyed individuals preferred the experience of a mobile browser over an app.
Google and other search engines favor showing websites that are responsive in their search results. Google calls it Mobile First initiative.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin
Call Denver Mobile Website Designer Jon Camrud at 720-520-0639 to discuss a new website, or updates to your existing website.
Responsive Website Design
What is a Responsive Website?
I offer one website design that adjusts (responds) to different device screen sizes – whether that is a smart phone, a tablet, or a desktop computer, called “Mobile Responsive Websites”.
Businesses that are adapting to catch the ever growing percentage of tablet and mobile phone ‘surfers’ will be gaining the small competitive edge that they need by having a mobile website.
The meaning of a “responsive web design” when applied to website design means that the layout and navigation of the website adapts to the size of the screen it is presented on.
This response is literally triggered by the site reading the maximum pixel width available on the device – smartphone, tablet, or desktop computer – accessing it. A “responsive website designer”, as an aside, has a dual meaning for me – I design responsive websites and am responsive to the client!
A typical responsive design will:
- stack the navigation system
- move the sidebars under the main content area
- resize the photos to show 100% of the photo, but fit within the screen width
- retain the readable size of the text
- provide a clickable phone number for auto dialing
- provide a search feature
- have good enough contrast to read in all kinds of light
Currently there are four general screen sizes to which responsive design is aimed: widescreen desktop monitors, smaller laptops, tablets and mobile phones. You need your site to look good on all of them, because you have no way of knowing which your next customer will be finding you with!
Why Should You Care About Mobile Responsive Design?
I’ve seen tweets complaining about sites that are impossible to read on smartphones, and I myself have been frustrated to the point of skipping even trying to read sites that come up with that tiny type and a navigation system that is too small for my thumbs to use.
It’s just not worth the aggravation when there is a good chance the next search result will have a site that is a mobile friendly website!
A Shift in Thinking
Mobile users are looking for a different experience than desktop users. Quick information with minimal effort and confusion are most important on a small device.
You should care because just like a brick and mortar store owner, you want visitors to your web site to have the best experience possible.
People have very little patience with online experiences that aren’t simple and effective.
Currently two main ways we can give your audience a good experience utilizing responsive design include:
- Optimizing the layout of the content
When a customer is browsing from a smartphone, they don’t have much screen real estate.
As a responsive web designer, I move elements around, keeping them all readable, to give your mobile reader a pleasant experience.
- Adapt the size of the content that is shown
Let’s say you own a restaurant and a potential diner is browsing for a place to eat on his way home, from a smartphone. It’s a good chance they are in an inconvenient location for browsing, possibly even browsing while stopped at a red light.
They able to glance through the site quickly and be able to read without finding reading glasses! They want to know what your hours are, where you’re located, and to see your menu (because they are craving Rocky Mountain Oysters).
With a responsive web site, they can do a quick search, see a photo of the dishes – just like on a desktop computer, can read the same concise menu easily without zooming, and can do a search for your hours without scrolling! Bingo, if you have Rocky Mountain Oysters, you might have a new customer for life!
Benefits of Mobile Responsive Websites
Mobile responsive website design takes care of multiple viewing situations “on the fly”, which is great for the customer!
What is great about this for you, the small business owner?
Ahh, this is a beautiful thing for the busy website owner — you don’t need to have multiple versions of your site to maintain. This means you spend less time or money creating unique content! Your site is always in sync. No checking both a regular site and a mobile site to make sure your prices and hours, etc. are the same on both!
You’ll be thankful for this as you are serving all your new clients that found your new site engaging when they accessed via their mobile phones!
Not only is it a better experience for the user, a responsive website design is more cost effective to create for a new site.
A Mobile Website Design Company in Denver
Thankfully, Jon Camrud can guide you through the new technology and make it painless. If you are looking for local mobile website designer, give Jon Camrud a call at 720-520-0639 to get on the path to converting mobile users into customers.
Mobile Website Q & A
What is the difference between a mobile-friendly site and a responsive site?
A Responsive site is mobile friendly, but a mobile-friendly site is not necessarily Responsive.
Responsive means that the same site will respond to the user’s device and look good on your desktop computer as well as using the same information in a rearrangement of elements of the site to look good on mobile devices.
A Mobile-Friendly site is made only to look good on a mobile device.
Can WordPress be used for mobile website design?
Yes, I utilize the WordPress platform to create responsive websites for mobile, saving you money without sacrificing design or high ranking SEO.
For your responsive website call Jon at 720-520-0639 today.
Can my existing website be converted to a mobile web design?
Yes, I can import your existing website content to create a new Mobile website design. I re-create your site as a responsive site.
The complexity of the site, as well as the structure of the pages will determine cost.
Contact me at 720-520-0639 to look over your existing website to provide an estimate.
If my desktop site still looks good do I need to convert the website to be responsive?
Yes, you absolutely have to have a site that provides a great user experience on a smartphone. I work to make sure the user experience is a good one for both mobile users, who are seeking to get to the point without a lot of reading, and desktop viewers.
We’ll also want to look at the content that we bring over. Let’s face it, content writing has gotten out of control, with the sheer volume, the past several years. Most users now want concise pages no matter the device.
Will I need a separate web design for tablets vs smartphones?
No, a good website designer will code the website such that it reacts to the width of any screen, and aligns page elements in a pleasing manner.
Can a user dial my phone number by clicking it with your mobile website designs?
Yes. You may notice the liberal use of phone numbers on this site, and that the numbers at ends of sentences sometimes have a space between them and the period, or no period at all. This is so the number can be dialed on a smartphone.
Call mobile website designer Jon Camrud at 720-520-0639 to get an estimate on either creating a responsive website, or converting your older website into a responsive one.