First Steps with a Web Design Agency
My Denver web design agency process starts with you making an outline of your business structure. A website is built, it doesn’t just pop into existence, so just go step by step and you’ll have a website built that will get you customers. I’m here as your web designer to help you get the best site for you. Call Jon at 720-520-0639 if you need to talk about these steps before you begin.
1st – Determine The Site Direction
We do this by listing what phrases your ideal customers search for and will talk with you about when they call.
These are called key phrases. They are what search engines use to determine if your website is one they should show to potential customers. We rank these phrases from most important to least important. You could have me start with 10 or more.
So, for instance, for a Denver web design company, I would list:
- Denver website design
- Denver web designer
- mobile website design
- small business web design
- WordPress websites
Think in terms of what the ideal client would type into a search engine to find your services. One or two terms for each product or service you offer is a good start.
2nd – Identify What the Client Needs to Know
The question to ask: What do potential clients unfamiliar with our company, or even our industry, need to know about me/us to feel comfortable calling or hiring us?
A good website design / structure answers the questions: Who? What? When? Where? Why? How?
Just like a well-written news story, a website answers these unspoken questions that visitors have. Our job is to answer those questions for them to be comfortable that you are the right choice for them.
People generally like to do business with people who are comfortable with. So, it is good to let them know some basic things about yourself or your business.
“We have a light-hearted staff that enjoys what they do, but are professional enough to get the job done right”.
Or more factual in nature: “We are a small business made up of 2 management positions, 2 sales people and 3 staff members.” Or we can tell them how long you have been in business, what your focus is on, or why you got into the business you are in and what you like about it.
For the “what”, we want to tell them a little bit about what you have to offer. For example, what are your products or services and what makes them unique. They found your web site by typing keywords we implemented into search engines, now we want to grab their attention quickly and get them to take action.
“We make the longest lasting widgets in our Denver factory” or “Our Denver web design professionals are able to provide Colorado consumers with the best quality sites at a moderate price point.”
“Our Colorado factory operates 24/7 so typically you can expect to get your project within 5 business days” or “Projects are phased in yearly increments over a five year period”. For an event web site, people need to know:
- the time of day
- the day of the week
- and the month and year of the event(s)
This could be where you are located, or where you offer your services – your service area.
“Our service area includes all of Denver and most of Colorado” or “We offer the best pie in Colorado at our Denver location at 155 Lowry” or “Our delivery area is 20 miles from zip code 80230” or “We offer the best web design, to Denver and beyond”.
This question should answer why the customer should use YOU or buy products from you, and not a competitor. Some good things we will want to list:
- any awards you have won
- client testimonials
- good reviews you have received
No awards? The star of this question can also be your “benefits”. List any and all benefits to using your services or buying your products. These can be experienced based, or cost based, or quality based. I can help you be imaginative as well as being factual.
Often times we forget to mention things we have long known about our small businesses. As an outsider, I can be a valuable resource looking at your business as a member of the public.
The how can be a quality-type statement such as “We focus on customer service to give you the best experience when ordering your website”.
Or, your ‘how’ can focus on the technical, such as “By incorporating AI into our assembly line operation we have honed the process of building widgets to eliminate all errors”.
We can also answer how you can be contacted, or how someone can buy from you. “It is best to call us to discuss your project so we can explain our process in terms of your specific needs”.
A good approach to writing a website is to make it so easy a child could understand it
3rd – Answer Questions That People Always Ask
These are referred to as FAQ (frequently asked questions) or we can use Q & A. One of the nice things about a website is that we can use it to ease the burden on staff for the basic questions all customers seem to ask.
FAQ is not for every site; if your business is one where it is essential that you speak with the client from step-one, FAQs may not be the way to go. I’ll help you with that analysis.
4th – Set your Website Budget
It is important in website design that you tell me your budget instead of just telling me how big you want the site (how many pages you want). This allows me to build the site within your budget but allow for future expansion as your success grows.
It also will dictate how extensive the graphics will be on your site. I can make your site with limited graphics, stock photos and illustrations, or with custom photos and illustrations. Each of those levels can add cost to your site.
Once, I had a client who kept resisting every suggestion. I couldn’t figure out why at first, then I realized he was worried about the cost, but was embarrassed to tell me he couldn’t spend much money. It saves a lot of time and energy if you just level with me about your budget. Yes, a bigger site costs more, but planning it right from the onset is vital, even if the build-out is over time.
5th – Send Me the Info
Call for your free initial consultation. I will give you pointers, and after you send your info, I will sort your preliminary information into pages and a structure for your new site, and talk to you about your website design (the look and feel) – and budget. then I’ll do some keyword planning and start building your new site!
Call Jon at 720-520-0639 to get started!
You may contact Jon by phone at 720-520-0639 for a conversation if you prefer.