… Neither is a poet, or a novelist an SEO content writer.
The job title of SEO content writer is a specialty within the literary field, or perhaps more accurately, a specialty within internet marketing. “Content” is what we in the industry call the text and images on a website. Mostly it refers to the written word.
Many of the skills that good writers possess are shared among the various disciplines, such as a good vocabulary, correct sentence structure, and the use of correct punctuation. From there, the level of creativity and the intent start to better define the writer and the writing.
The primary intent of SEO content writing is the promotion of websites to the search engines. This is done through the use of a carefully chosen mix of phrases and positioning and repetition, both on the page and on other pages of the site.
The secondary intent, or perhaps an alternate primary intent, is to engage the user and get the user to take an action. The action may be to read more pages in the site, to share it in social media, to make a phone call, or to fill out a contact form.
This intent for the user to take an action is also an area that an SEO content writer may specialize in – Conversion Rate Optimization, or CRO. CRO deals with more than writing – it deals with such things as arrangement of modules on a page; like headlines, intro paragraphs, bullet lists, testimonials, calls to action, and forms to name a few. However, a major part is the writing.
The Higher Stakes of Writing SEO Content
The stakes are higher when hiring an internet marketing company for ongoing work than it is for having a website designed. Not to minimize the importance of an SEO website – the development of which is vital with regard to organization and coding. The design/look of a site is not taken into account by the search engines, but the SEO content writing is.
Writers Have Specialties
Often, otherwise great writers will express that they “just can’t stand” writing internet content. It makes sense that different writers enjoy different prose. You need to enjoy what you do in order to be effective or successful at it. Our SEO content writers have a knack for making SEO content interesting and natural sounding.
When first getting the hang of writing for the internet a few adjustments must be made from traditional training. At that point, the good SEO writers are separated from the rest. It is how we visualize not only the article or page, but also how it fits into the whole of the blog. Like a chapter fits into a book. I suspect that is one way Google rewards good content writing; on how well it fits into the website thesis.
Content is Just One Part of SEO
Coming up with a plan for the entire website, based on goals, is a vital step prior to writing. I interview the business owner, determine focus based on clients, geography, price points, and more. I then work together with the client to determine key phrases and do a keyword research study.
The results are used to determine site sections, pages and blog articles. Each article has a specific purpose and the writer ties it all together in a way that sends proper signals to the search engines. Google has a unique way of looking at sites as opposed to Bing, but both rely primarily on what a site says within its text areas.
Other major parts of website optimization are organization of the site, interlinking between pages, and proper use of coding elements.
Effective for Ranking or Conversion
If you want an effective website, hire an effective writer. Camrud Advertising is a Colorado internet marketing company that employs a specialist in SEO content writing, as well as the owner being an expert in the field.
You are in good hands when you call for a review of your site.
I will quickly survey your existing site, or gather information about your business for a new site, to give you a quote. My services can be utilized as a one-time project, such as your website design / development, or as ongoing site expansion, blogging or article writing.
I have monthly plans, or weekly plans.