I need to hear questions like “Has ppc marketing replaced the yellow pages?” from time to time in order to remind myself that most businesses are not in advertising, nor are they familiar with trending. PPC is pay per click, for those not in advertising.
The answer to this question is, yes, definitely Colorado PPC marketing has replaced advertising in the yellow pages. In any city this is true. Sure for the seniors and for some businesses (fewer and fewer) the printed yellow pages or other printed directories are still used from time to time, but not much.
One might do a follow up question asking if mobile PPC marketing has overtaken pay per click advertising on personal computers?
The race between the larger volume of mobile to PC is neck in neck, with mobile PPC marketing gaining rapidly. As businesses we need to face the fact that the world has become a “one screen world”, as digital advertising expert Mitch Joel, says.
By this, he means the most important screen is the one you are currently looking at. And that screen has increasingly become a mobile device such as an iPhone, iPad or Android device. These devices are so simple to use, compared to a PC, that you can now reach almost any aged audience on them.
Especially in the under 40 age group, you rarely find people who know if they have a copy of the yellow pages in the house, much less know where it is so they can look anything up. Thirty-somethings? Many have never looked-up information in a phone book. Twenty-somethings? Forget it! They will laugh at you if you ask if they have a phone book.
PPC Marketing in Colorado
Denver has a very technology-savvy community. And a very environmentally aware citizenry. One could argue that these devices are no more environmentally friendly than printing millions of phone books every year, but my point is that the Denver population embraces the demise of the phone books.
Many other cities and towns are following suit.
For those of you who have not made the logical connection, PPC marketing, or pay per click marketing, is the same concept to the user as the ‘old’ phone books. The difference is that the customer goes to their computer or device to access the information, not the book.
And, versus the books, they are carrying this ability to look up anything, anytime in their pocket! You can now be in front of every client as soon as they get the urge to look up your service! Now that is an exciting concept for your business!
Another huge difference is that instead of only having the one publisher to get the information from, they now have access to every publisher of information. This has created a fundamental shift in how businesses market their products and services.
You can divide your budget between multiple providers, and you can shift resources to where they are giving you the best return on investment.
As an online advertising agency, I can now interact with the user based on their trends, and their geographic location and sometimes even their age! But that is another topic. The main thing you need to know as a small business is that we can determine the exact phrases that your customers are searching for and deliver your information based on it.
The Post PC Era Advertising
Sure, the end of an era has already occurred, in 2012 digital advertising passed print advertising in business spending in America.
And of course we are all aware that more people get information online now than from encyclopedias on a bookshelf. But did you know that the PC may be on the verge of distinction in homes?
That’s right. With portable digital devices becoming more and more affordable, and with their ease of use and portability, they are knocking out sales of personal computers.
Recent trending shwoed a 10% reduction in PC purchases each year… so will they be gone altogether in 10 years time? I think so.
This means the advertising and marketing industry, and PPC marketing in particular, are very well suited for the small businesses to reach consumers and B2B clients everywhere.
All major pay per click platforms are not only mobile device friendly, some, like Google are actually moving towards making them inseparable.
At Camrud Advertising, a Colorado PPC advertising specialist, has been helping small businesses with PPC marketing for nearly a decade now.
I couldn’t be more sold on this new advertising as the way to go forward. Some companies will benefit from SEO, search engine optimization, but all will benefit to some degree from PPC marketing.
Please call Jon if you are not taking advantage of this fantastic advertising tool.