Denver PPC Manager Advice to Get the Most Out of Your Campaigns
Campaigns are built as integrated units of goals, settings, budgets, phrase types, ad wording, and landing pages, just to mention a few items. Tempting as it can be, don’t mess with your click advertising. If you are not an true expert in PPC let the pros do the work after the campaign is created.
Once your Adwords campaign is built:
Do These Things:
- Communicate the resulting effectiveness, or lack thereof, you see in your business
- Answer any follow up questions your PPC manager has, promptly
- Update them with any new goals or targets you have
- Tell them when you are having special promotions or sales
- Let them know if you are not satisfied; they can make adjustments
Don’t Do These:
- Search your own phrases- that just creates impressions without clicks, which lowers your CTR (click through rate), which affects quality score (negatively).
- Never Click on your own ads – this should be self evident. Each click costs you money.
- Go into the account and change settings
- Add key words or phrases
- Start new campaigns or groups
- Change your website pages (where ads are pointing)
- Change the budget in the interface without telling the PPC manager
- Adjust bid amounts
The delicate balance that your PPC Manager has set up can be thrown off and cost you clicks, money, time and frustration.
As your Denver PPC advertising expert, I set and track multiple channels of information over time. The format, relationship to other forms of the phrase, negative keywords, and bid history of each phrase is important to maintain for maximum effectiveness.
Very importantly, I keep track of the changes in bids by the cent level from month to month. It allows me to see at a glance when the phrase was last updated, and whether it requires an update in the current management period, whether that be monthly or weekly.
Teamwork is Important to Your PPC Manager
For ultimate effectiveness, your consistent feedback on how much business you are getting from your ads should be given to your PPC manager. We are typically not privy to the ebb and flow of your business, and usually have no way of knowing about the level of increase in your business as a result of your campaign.
The reports and tools within Google Adwords and Bing Ads tell us a lot, but cannot tell us the bottom line increase in your business as a result of the online advertising. Only you can do that, by working with us as a team.