Pay Per Click advertising is an effective way to get instant visibility for your business, with specific audiences! It is the fastest method to get seen online.
I can get your business shown on Google as soon as tomorrow if you need it that fast!
My preferred method of PPC advertising is Google search advertising.
It is pay per click advertising where you bid on how much you wish to pay for a lead; and only pay when someone clicks your ad.
I put clients in platforms that will benefit them the most, such as Google Ads (Adwords) and Microsoft Ads (Bing Ads), which are shown in search engine results.
Customers search for your services, vs you seeking them.
Call Denver pay per click advertising specialist Jon Camrud at 720-520-0639 to get started.
PPC Advertising Advantages
Here are just a few reasons to use PPC advertising to grow your business:
Target your customers more closely
This phrase and customer targeting is a big hit with consumers who waste less time finding what they want. I have a client who sells holiday lights. His company has had much greater success once we added very concise terms like “red twinkle lights” than they ever had with broader ads for “Christmas lights”. The customer gets exactly what they are searching for, giving them instant gratification.
Sculpt your business
You have incredible precision in your audience and messaging. I can even block keywords you do not want your ads to show for. So if you are an attorney who does not handle slip and fall cases, you simply block the words “slip” and “fall” and you will not waste any money on those searches.
Track your results
We can track the number of people who see your ads, and click on them, on a search-phrase basis. This allows us to put money towards effective avenues and cut off less effective ones. I customize ads specifically for each group of phrases.
It’s easy to monitor effectiveness
You get statistics on cost per click, cost per conversion, cost per geographic area, etc. You can even see how many times people looked at an ad without clicking on it, giving you invaluable insight into how to present your offers.
“The beautiful thing about AdWords compared to traditional marketing and advertising is its measurability,” Rick Sheridan of Menlo Innovations explains. “You can test messages quickly and frequently, compare the relative results and then embark on a mission of improvement based on real results.”
Easily control your budget
Your budget can be very flexible. For instance, you could have a $10 per day budget to target just one specific phrase each month. Or you could have a $300 budget per day for a whole campaign. Or, you can divide your budget very precisely between multiple parts of your business.
Stopping and starting could not be easier
Easily ramp up for season needs. Going on an exotic vacation with no staff to handle customers? Simply pause your campaigns so you don’t spend money when you are not able to answer the phone. Re-start the moment you are back. No delay!
Know how much a customer costs to obtain
Track how much each new customer costs better than traditional advertising. And, the best part is, it can be controlled to a greater degree.
Make offers that can be changed in an instant
Let’s say you advertised a special at 10% off, only to realize that nobody thinks 10% is a great deal. If you had paid for a newspaper ad with that offer, or a post card mailing, you could not rescind it. With PPC ads, you simple change it to 15% with a few clicks.
Show ads in precise geographic areas
Reach local, city, state, regional, national, or international customers. You can reach as limited or as boundless geographic area as you want. Expand or contract that area as your business ebbs and flows. So when you get busy, but the timing is not right to grow their staff, they can simply constrict their reach.
Please call Jon 720-520-0639 for a no-obligation PPC ad proposal.
Where Will my Pay Per Click Ads Show?
You can target four main devices with PPC ads:
- Desktop PCs
- Laptop computers
Any combination of those devices can be run from the same PPC ad campaign. We are able to bid different amounts for each device separately, on a percentage basis. So you may choose to spend 10% less on desktop than on mobile.
Easy to Promote Your Products & Services… What are you Waiting for?
I can’t recommend strongly enough that every business advertise on Google. Even if they are just running one single phrase that is their bread and butter.
I am excited to provide this opportunity to help with PPC marketing for small businesses that levels the playing field against companies with deeper pockets; and offering it for affordable prices!
Clients tell me I make what they believed to be an intimidating process easy and understandable; and that they are glad they contacted me.
Call Jon at 720-520-0639 for details or to ask any questions about the process, or the effectiveness of pay per click advertising. If I don’t answer, please leave a message. I can usually get back to you within minutes.
PPC advertising beats print in every way, but most of all, it is small business friendly!
PPC advertising gives you amazing flexibility. You are able to stop and start the ads at any time. They can be run at specific times of the day, days of the week or weeks of the month. Ads can even be paused until needed for seasonal events. Perhaps your ads got you more clients than your small shop can handle… simply pause the ads until you are caught up!
That flexibility is also in the locations where the ads can be shown. You choose. Maybe a radius around your location is important. Maybe particular local areas. Or perhaps your customers are in certain states. All this and more is possible to control.
Even some demographics can be included or excluded. Gender, parent or non-parent, age group, and more, can be targeted.
PPC advertising helps the smallest business compete with the largest!
Compete Against Larger Competition
PPC advertising gives you the ability to compete against businesses with much deeper pockets – but on your terms.
Those larger companies can still get more market share than you, but customer-for-customer, their deep pockets can’t keep you from taking business because those large companies need to watch how much they spend on customer acquisition just like you do.
With search advertising, you only pay as much as the customer is worth to you. I’ll help you determine that figure.
With traditional advertising a company needed to make a larger financial commitment. With pay per click advertising we can begin tight, and grow your campaigns as your business grows.
I bring valuable expertise to ensure that your PPC ad dollars work for you to improve your response. Learn more about my Denver PPC agency.
PPC Ads Service Reviews
Reviews, references and testimonials for my Denver PPC advertising services.
“Jon handles my digital advertising accounts in Google PPC and Bing PPC. I get very targeted leads through this, and despite my competitors paying a lot for clicks, I pay significantly less because of the quality of landing pages and the way the ads are written. He maintains over a 99% impression share for my market – top of the market, yet I pay a very reasonable management fee. I recommend Camrud Advertising without reservation for marketing your law practice online.”
~ Lee Gaber, Pennsylvania motorcycle accident lawyer
“I have been using PPC ads for over 15 years, and during that time have engaged several different companies to help me. I am SO happy that I found Camrud Advertising. Mr. Camrud is by far the easiest to deal with – he truly makes me feel that I am his only client, even though I am aware that he has many, many clients.
He makes excellent suggestions (in fact, I have agreed with every single one of his suggestions), and he is an expert at Google Ads. Since I have been using Mr. Camrud, he has saved me quite a bit of money, while having increased my client load exponentially. I cannot say enough about Mr. Camrud – and am very happy that I found him!”
~ Jeffrey H. Penneys, Esq., Personal Injury Attorney
“Thank you so much Jon, for spending so much time with me on the phone yesterday. I truly appreciate your thoughts, and good advice. You went way out of your way to share your knowledge and experience with me.”
~ Kathy Montgomery, Designing for Wellness, Evergreen Colorado
Call Jon Camrud at 720-520-0639 for a free, no obligation consultation.
How Can I Tell if My PPC Ads are Successful?
With my PPC management services, I track statistics to determine effectiveness.
It helps to start with one clear goal in mind. Examples might be
- to increase traffic to your site
- selling a set percentage more, or
- lowering your cost per lead
- Or reaching a sales goal each month
Then, I track your results in the Google Ads interface. We can see which ads and phrases are doing the best job of meeting your goals.
We can see:
- How many times each phrase triggers ads to be shown
- What position your ad is shown
- How many times people clicked your ad
- How many people took an action, like phoning or filling out a form
- How much each click is costing
- How much each call is costing
- What geographic area customers are in
- And many more.
The number of statistics rival those of baseball!
What Does Pay Per Click Advertising Cost
I encourage you to look at your PPC advertising as an investment – you get a return on your investment when you make informed expenditures.
You will have these expenses:
- Campaign research and setup
- Monthly management
- Monthly click fees
Estimating is done on a campaign-by-campaign basis because it is dependent upon several factors, such as:
- the micro industry of the keywords you are targeting
- the geographic areas you want to reach
- the platform (Google, Microsoft, LinkedIn etc.)
- competitors in your market
You Have Control Over Expenditure Levels
One of the nice features of pay per click ads is that you can set a maximum daily expenditure.
You will probably have $800 or so in startup investment, plus click fees (which are impossible to say until I know what industry you are in, and what your goals are; but remember, we set maximum daily expenditures on that). A larger PPC campaign may be somewhere between $900 and $2,000 setup fees.
What is the Range of Click-Costs?
Click fees are competitive bids, so in depends on your industry, geographic area, and how well you have done with click-through rate in the past.
They can range from about $1 a click to over $70 (most businesses, except for lawyers, don’t pay anywhere near $70). Generally, the higher the profit prospects for the product or service, the higher the click fee due to risk-reward theory.
The approach to bidding is proactive. Advertising is about averaging your costs to acquire clients/sales. We evaluate click costs and simply turn off ad phrases that are costing more than you want to spend, and focus on the ones that are within your optimal price range.
What Should My Monthly Ad Budget Be?
Again, this varies by several factors, including the size of your PPC campaign. But most of all it depends on how much money you want to make.
The more search phrases you add, the more you may want to add to your budget. Or you may choose to stay laser focused on a few great terms if you have good return on investment for those phrases.
The thing to keep in mind is to allocate enough initially to get a good feel for your results.
PPC Marketing vs Traditional Marketing
PPC marketing is effective in getting leads because you have a greater ability to ‘target’ your audience than with traditional marketing.
Targeted marketing refers to seeking out a segment of the overall market. It means going after the exact audience for your message, getting you the best client at the best price.
An example would be choosing to advertise on a particular website – such as ESPN if you are promoting a sporting goods store. This targets people interested in sports.
That means less money is expended for client acquisition than with traditional marketing.
Let’s Get You Started with Pay Per Click Advertising
Call 720-520-0639 now to get an estimate for PPC advertising.
“I retained Jon Camrud to help me with my legal marketing. This man is very straightforward and is definitely an expert. He does his research, so you – the client – understand your competition and what you need to do to gain visibility and customers via the web. He doesn’t make ludicrous promises. Rather, Mr. Camrud is a professional who exceeds expectations. He also educates his clients. I would definitely recommend him to small businesses who are seeking to beef up their client base via digital marketing.”
~ Josh Long, Attorney at Law, Longmont, Colorado