The Best Place to Advertise is on Google!
Digital advertising can be a very cost effective way to start.
Reach local, state, national or international customers
Jon Camrud
I create campaigns for these goals and more:
- Building Brand Awareness
- Driving Online Sales
- Launching a Product or Service
- Increasing Store Traffic
Internet advertising is ideal for small business because there are no long term commitments.
If you would rather get answers via a phone conversation, please feel free to call Jon at 720-520-0639 now. If you want more info first, read on!
What is Digital Advertising?
Digital advertising, aka internet advertising, utilizes online platforms, such as the Google and Microsoft search engines, to name a few.
Think of the online ad platforms like different channels on a TV. Your customers use a variety of apps, websites and search engines in their daily routine, so you may want to be advertising on several platforms.
How Do Users See Ads?
Users can see ads on mobile devices, on their tablets, or their PC, when accessing websites or their favorite Apps. Your ads can also appear at the bottom of YouTube videos, or on the YouTube page along the side.
For people searching for a particular product or service, ads will show on search results pages on Google or Microsoft, or their affiliates.
We have control over the places your ads show, and I make educated decisions on which will be best for your business.
When on a smartphone, the customer can call you right then, without even being sent to your website. I can set the time the ads show, so it will be only when someone is available to answer the phone.
What Will Ads Look Like?
Ad formats available are text ads, image ads, or a combination of both.
You have most likely seen the familiar “text” ads with a headline, some text lines, and a link, on the major search engines and on web pages across the internet.
“Display ads” are also available. These are shown as banners or boxes with images on sites or videos across the internet.
What Does It Cost?
Digital advertising is perfect for small businesses with a tight budget because we can control costs, for clicks, or daily spending. You only pay for effective ads when you hire a professional to build and manage your campaign.
I offer advertising campaign setup starting at $300 for a starter campaign! This assumes you have a website to send the user to after they click on your ad.
Your costs will depend upon several factors:
- How many search phrases you want
- How many ads you want to test
- How your website is currently set up to receive customers
- How much competition exists in your market
- How much market share you want to capture
At a starter level, your first month advertising can be as little as $700: That is $300 setup, $100 management and click fees as low as $300* for search-ads. (This can be even less if you want to run some display ads on Apps and websites). However, most companies spend several times that amount as they become comfortable and see results.
Monthly management for the campaign can be as little as $100 a month, depending on size of the campaign.
*varies by how much clicks are bid for your industry, and how many leads you expect to receive in the month.
Pay for Good Leads
The first investment in advertising is for keyword research and campaign setup. The next investment item is how much you want to pay for attracting clicks to your website or calls to your business.
Ads are either set up to be charged on a “Pay Per Click” basis, where your business is charged only when someone clicks your ad; or in some cases, you can elect to be charged for the number of times your ad is shown in the various places, known as impressions.
Each industry will be different as to how much a click costs. High profit businesses will have a higher per-click cost in most cases, because of the value of a lead.
I can ask the Google Platform for an estimate on what some search phrases may cost you for clicks before you commit, however it may vary so this is only a rough guide.
Some clicks are $2 each, and some industries such as attorneys who may get a $30,000 payday off of a single click are $80 or more.
I perform an analysis to make sure your return on investment is positive.
No Long Term Contract!
Minimum commitment for management is $100 per month, on a month-to-month agreement. Most businesses will also need to allocate $10-15 or more per day for clicks.
Call Jon at 720-520-0639 for more insight into your specific situation.
So if you’re asking “Where can I advertise my business?”, you’ve landed in the right place!
What Do I Need to Do?
It is easy to get started!
- We talk about your business, and customers you want to attract.
- Out of our discussion “keywords” and “audiences” are determined.
- We determine how much you want to spend each day.
- I write a couple of intriguing ads.
- You will need a website (I can build for you if you don’t have one).
Call Jon Direct Now! 720-520-0639.
Please leave a message if I don’t answer, and I’ll usually get back to you within minutes.
Expertise, follow through, & a track record of success.
If all of this is new to you, don’t worry it’s a new frontier for most everyone that is not in digital marketing. I am easy to work with and the best price-to-benefit agency in Denver. I will advise you as to your best options for success.
I’ve been working with digital advertising since 2004 when clicks could be had for 4 cents!
Call 720-520-0639 now.
“… a whole different kind of rep is calling. Bigger producers doing the kind of business we’re looking for. The advertising program is working!!”
~ Jeffery Fanning, CFO, Liberty Partners Financial