Local business marketing is highly achievable with digital ads!
We can target as close as within a one mile radius around your business!
Local Marketing Opportunities
Local Google advertising (Search or Display Network ads) can be shown in any radius around your business.
I can show your ads on a local newspaper or website, if they have an arrangement with Google or Microsoft to show ads.
Your ads can be set to show on national websites as well; and set to only show ads to local users of those sites.
For example, I can tell Google to show your ads on the ESPN or Wall Street Journal websites, but only to users within a defined radius around your location.
Who Sees My Ads?
The Google Ad system is very flexible on how we assign who sees your ads.
We can specify one of the following or any combination:
- City names
- County names
- Congressional districts
- Radius’ around locations
I can target adjacent locations, or skip local locations that don’t match your target demographics. As an example, I show my own ads in a 12 mile radius from my location in Denver.
Also, a nice feature is that we can limit who sees your ads within an area. For example, we could say you want Denver County and Broomfield County, but exclude Adams County.
Your ads will be seen by smartphone users, tablet users, or PC users – as you see fit.
How Does This Work?
It’s easy to get started, you just need a website, which I can develop for you if you don’t have one yet, or need an update to your site.
I will handle everything in consultation with you.
Together we will determine if “search advertising” or “display advertising” is best for your goals.
You will have initial setup charges, and monthly click charges and management fees.
You can choose how much you wish to pay, expressed as a daily amount.
For click charges, you can pay by the click, or by the impression of your ad (how many times it shows).
My preferred method is pay-per-click advertising, where the business owner bids on how much they wish to pay for a lead, and only pays when someone clicks their ad.
We select keyword phrases that are applicable to your business. When those keywords are typed into Google, or other search engines, it triggers your text ads, that are clickable to get to your website, but only if those words are part of the search. I can even assign the ads to only show if the words are typed in exact order!
For display advertising I create image ads and set your ads to display locally on websites and/or mobile apps.
Once the account is running, you pay for clicks and management, and you may choose to budget for expansion and optimization over time, for best results.
Call my Denver advertising firm at 720-520-0639 for details.
Benefits of Digital Advertising
- Instant gratification vs building up your internet presence via SEO
- Easily control your budget
- Flexible placements -expand and contract at will
- Easy ad revisions
- Pause advertising whenever you wish
- Easily ramp up for season needs
- Cost effective for small business
- Track results
Benefits of Search Ads
- Customers find you, rather than you finding them
- Choose your exact search phrase
- Pay only when they click your ad
- We set ‘negative’ keywords to avoid customers you don’t want
- We write your ads to avoid certain customer intent
- Custom bid amounts for individual phrases
- Track impressions, clicks, calls, conversions and more
- Assign different bid amounts for mobile phone, tablet or PC
The Benefits of Display Ads
- Expand awareness of your business
- Ads can show to hand selected websites
- Can advertise on YouTube
- Ads can be restricted by age group
- Ads can be restricted by gender
- Show on websites or apps
Sounds Too Good to Be True… What Does it Cost?
Because you have the ability to start small, you can advertise as low as $600 a month!
Most local ad campaigns are larger, but the point is it has an easy entry point for small business. In fact, every business should have a Google Ad account, even if to only advertise one primary offering.
The larger the account the more the management investment, but also, the more it pays because I am consistently making sure you are getting a return on your investment.
You will always know what your ad costs will be for the month, because you set the amount ahead of time.
A long term contract is not required.
I am confident you will love my services and will stick with me to help your business continue to grow, so our contract is month to month – you just pay setup charges (as low as $500) and your first month management fee to start.
Local Denver Advertising Consultant
Jon Camrud, Local Ad Consultant
You will always work with me… I personally oversee your account, making very fine tuned adjustments to ensure your success.
I take the time to get to know your business and your goals. I will help you to set your internet advertising budget, stick to the plan, and make adjustments as needed.
Certified Google Ads Partner
If you are not familiar with the Google Partners program, it is a partnership program with Google whereby Google Ad consultants take exams to show competency in working with the Google Ads interface, and also showing mastery with concepts relating to effectiveness and getting the most return on investment (R.O.I.) out of the advertising.
You, the client, benefit from being assured that you are working with a professional, who has certified expertise in Google Ads.
Google Ads is a Robust and Complex Platform
In the process of a becoming a Google Ads professional, consultants must pass certification tests for which they must learn and retain the entire system, not just a select few items. This system that seems so simple on first glance is actually incredibly deep and robust in its complexity and nuances.
I’ve never taken over a campaign, even from another ad agency, that I could not improve. Often drastically. I do this through a combination of attention to detail, conceptualizing the entire campaign, and getting into the psychology of the user with regard to search intent.
Do You Have Campaign Size Restrictions?
I manage campaigns from one keyword phrase to large campaigns with over 27,000 key phrases; one ad or thousands of variations, I can do it all.
This system is perfect for small businesses and can grow with your business. It may be the last advertising campaign you ever need!
I am excited to help with digital advertising for the Denver area!
Finally small business can compete in local ads with the big players!
Call Denver Certified Google Ad Partner Jon Camrud at 720-520-0639 to get started. I promise it will be painless!