Increase Sales With My Advanced Lead Generation Package
Get a proven advertising system for Buy Here Pay Here subprime auto dealers
Camrud Advertising has created a highly organized and complex digital advertising campaign for a top subprime dealer in the Denver market that has been carefully curated over the last 7 years.
Any dealership in the U.S. can now purchase this successful campaign.
$19 Return for Every $1 Spent
The Denver dealership this was developed for enjoys a return on investment of approximately $19 for every $1 spent
Your results will vary based on your profit per loan, your location, and your competition.
Don’t Buy Leads, Buy a System to Generate Leads
The packages are 100% Google Search Ads. Those are the ads that are shown when your customers search with phrases that match what you offer. They are truly hot-leads because the person only sees the ad when they search for exactly what you can offer them!
Not a Subprime Car Dealer?
If you are a car dealer interested in a car dealer PPC program to attract auto loan or vehicle purchase customers that don’t need a subprime loan please get in touch with Jon at 720-520-0639 and I’d be happy to modify the package to suit your needs.
If they don’t click on your ad, you don’t get charged! You pay per-click.
You decide the maximum amount you pay per-click, as well as per day.
Our Ad Package Is Divided Into Campaigns Specific to the Buy Here Pay Here Auto Industry
The package has ads & keyword phrases centered around the following themes:
- Buy Here Pay Here
- Bad Credit
- No Credit
- No Credit Check
- First Time Buyers
- $500 Down / Low Down
- In-House Financing
- Low Income Auto Loans
- Second Chance Car Loans
Easily utilize all themes, or only the ones you choose.
It is organized as the kind of campaign that Google rewards with high quality scores. High quality scores result in discounted leads vs what your competitors pay.
This advanced auto lender leads campaign has over 60 Keyword Specific Ad Groups, over 120 performance-vetted ads, & 1,300 optimized keyword phrases
In addition, it contains over 1,000 protection words – such as “best price” and “rates” – put in place to prevent Google from showing your ads to prospects that are not going to result in a sale.
It is designed to deliver the highest quality leads at the most efficient price.
The campaigns cover searches for phrases that include loan and finance wording in combination with words such as cars, autos, trucks, SUVs, and vehicles.
They cover, in an interwoven fashion, keywords relating to searches such as buy, used, lots, dealers, dealerships, sales, need, get and more.
Take Advantage of My Offer
I am pleased to offer this time-honed and effective lead generating account setup at 75% discount compared to what it would take to create it from scratch.
I offer installation, including creating a Google Ad account if you don’t have one.
The Leads Generation Package will allow you to get started as soon as your website is ready. I apply all the campaign settings and effective ad copy.
Contact Jon Camrud at 720-520-0639 for more info
Cost Savings is Only Part of the Benefit
In addition to the financial benefit of these packages, the quality of this fully optimized campaign puts you years ahead in efficient lead generation vs starting from scratch!
You reap the rewards of more than 7 years of performance optimization of this successful campaign that has been professionally & expertly groomed.
If a phrase regarding one of the themes has been entered into search during the past 7 years by the public, it is most likely accounted for in this comprehensive campaign.
This is a huge advantage over starting your campaign from scratch.
Historic Campaign Performance
Results will vary according to several factors, such as location of dealerships, aggressiveness of competitors, and your own budget and strategy, but here are some historic results:
The leads that this campaign generates (based on an ad-spend of $1,500 a month with Google) is 551 (clicks) per month, on 7,304 ad impressions.
These numbers are easily adjusted as you run your campaign, by adjusting your daily spend limit, your bid amounts, or by turning on and off phrases that are more important or less important to your business.
The lower and less often you rank for the phrases in natural-search, the more reason you need to invest in an ad package!
With Google Search Ads you do not pay for any ads that are shown but not clicked. When clicked the ads takes the user to your site, or the user can click on your phone number to initiate a direct call on a smartphone.
The average cost per click (i.e., cost per lead) is just $3.37!
You have the ability to set the maximum amount you want to pay for clicks (leads)! For some markets, $4 would be plenty as a maximum, others will perform better with a maximum of $12 or more.
Your results will vary depending on several factors, including your bidding, competitors, website, message clarity, and your specific offers.
A Trusted PPC Company
Camrud Advertising is a 5-Star Google rated PPC company that has been in business for over 26 years in Colorado, with more than 17 years devoted to Google Ad campaigns. I have been successfully running this subprime auto dealer package for more than 7 years.
Questions can be directed to Jon Camrud at 720-520-0639
“Jon has always been a key part of our marketing for our two businesses. His eye for detail and follow through are 2nd to none. I wouldn’t dream of marketing my business with out his expertise and input. Very personable and real, understands real world business.”
~ Daniel J Longsdorf
Your Monthly Click Budget
Your monthly spending with Google is up to you. I will advise you when I install your campaigns.
Because the return on investment is positive, the more you spend, the more you make. Literally.
Google allows you to set maximum bids on phrases as well as setting a daily spending cap. So it is easy to control your investment each month. There are no surprises in monthly expenditure.
For additional control, you set a daily spend amount, to control how many leads you get per day.
Regarding the question of budget, there are a few approaches you could take:
- How many leads you can handle in a month, or
- How much you are comfortable spending per month, or
- Your sales goals, either monetary or quantitative.
Tracking Your Results
You can track how many people filled out the application if your webmaster can place the Google Ad conversion tracking code onto your website. You also get a phone call tally, which can either be tracked from phone calls directly off the ad, or by calls from your website (again, if your webmaster can implement the tracking code on your site).
Conversion tracking code can be created upon request, which may optionally include phone call tracking, and will be sent for your webmaster to implement within your website.
Note: At this time I do not offer website work within the back-end code of your site for conversion tracking. Code and directions will be provided to your webmaster for implementation, along with instructions. In other words you need to have a website with a webmaster who can make code changes. If you do not have a webmaster, I can suggest one.
Google provides a lot of data. For example, in the Denver market, 80% of the leads in the ads come from mobile phone searches. The majority of the clicks come from males 25-34 years old.
You will be able to track these stats and more. Or, just track your bottom line. The package is set up for success whether you track details or not.
Contact Jon Camrud at 720-520-0639
Details of the Investment in Your Leads Package
The Lead Generation Package
The package includes creating a Google Ad Account if you don’t have one, installing the campaign, or integration into your existing Google Ad Account.
The location and ad rotation settings are made based on your dealership location.
All the ads and keyword phrases are time-tested defaults. You will be able to start advertising immediately.
I can also advise you on effectiveness of your website, and suggest landing pages for higher conversion, discounted click fees through higher quality scores.
If you don’t already have an agency to handle it, Camrud Advertising offers monthly management starting at $350 per month. Customization is available for the ads, phrasing and & any specific offers your dealership makes – and any offers your dealership promotes are added to your ads, which can add to your monthly management, or can be quoted as up-front fees.
I check in regularly to optimize your campaign performance. It includes bid management, A/B testing of ads to determine which works best in your market, additions of protective-keywords, and adjustments to ad extensions based on performance. In addition, you may request either a analysis summary, or a report on performance.
Contact Jon Camrud at 720-520-0639
The Lead Generation package comes with 2 hours of support. Beyond that, if you don’t purchase management of the campaign, you may utilize our services as a follow-up with any questions you may have on an hourly basis.
Already Have a Google Ad Account Running Ads?
Take advantage of our 7 years of development! If you want to see where you have gaps, or get some ideas on more ads, or protect your account from stray clicks, we sell the group keyword phrase files and protective keyword lists as a stand-alone.
Protective Keyword Lists Also Sold Separately for $900
Some dealers may be secure in the idea that they have a campaign in place that works for them. For those dealers the protective keyword list (with over 1,000 words and phrases) can be purchased separately, for less than a dollar a word, at $900.
Negative, or protective, keywords are words that protect against Google showing your ads on certain searches. They help avoid click charges that would otherwise be incurred from searchers who are not your target customer.
The simplest example: most dealerships in the Buy Here Pay Here industry do not want their ads shown to people searching “new cars”, so we put “new” in the negative keyword lists as protection against clicks that won’t result in sales.
This negative keyword list pays for itself in about 250 stray clicks!
This could save you the cost of buying it in just weeks!
How to Purchase
Contact Jon Camrud at 720-520-0639
You may pay with check, PayPal, credit card, or Zelle.
Because of the nature of information in these packages, all sales are final.