Internet marketing for small business requires the development of a website that is optimized for search and is consistently expanding in scope, to attract new clients on a regular basis.
The best approach to internet marketing for small business is to hire a Colorado internet marketing consultant to find some core key phrases with high enough search volume to provide several new client opportunities each month, and create a site focused on those terms.
The terms themselves should be very focused, versus broad terminology. Terms and volume are discovered through online keyword research tools and analysis. Choose the most appropriate terms to use for initial SEO, and reserve the remaining terms beyond what fits into your site structure for ongoing site expansion that is relevant to your core business. This will allow you to ultimately capture them all over time.
An SEO Plan for Internet Marketing Success
A website SEO Plan should be created for the most effective internet marketing for small business sites that maybe don’t have a large marketing budget. This plan is based on carefully chosen keywords. It tells you which pages are going to be focused on for the top search terms, and which pages support those top level ones.
Denver internet marketing consultant Camrud Advertising analyzes adjacent terms and plurals, and terms that flow into each other and looks at how the various terms relate to the individual required pages within the website structure.
I group those that the search engines will consider “the same search intent” (such as “Google SEO” and “SEO for Google”) and make main pages within a site to account for the terms that are best for your goals.
On each of those main pages, I optimize to be as “Google-friendly” as possible by working with the following items, and more:
- Page URLs
- Titles tags in the header
- Meta tag descriptions and keywords
- Headlines h1, h2, and h3
- Image names and alt tags
- Page content with regard to keyword placement, repetition, saturation, variables, adjacencies, etc.
Starting with a Small Website is Perfectly Acceptable
I then create a hierarchy of pages and define and implement an internal linking strategy of pages. For many sites, this will almost certainly mean expanding its size. Therefore it is important in creating internet marketing for small business owners to include a plan, especially if they need to start small and grow over time.
The main deliverable from my Denver internet marketing company is a key phrase plan, created by analyzing and organizing the terms, creating a page target strategy and making sure each page is doing it’s job as a feeder page or a collector page to most effectively present a target for Google and Bing/Yahoo, that we can integrate with the natural site organization.
Small Business Sites Often Have Smaller Budgets
The more search terms a company goes after, the more pages and budget is needed. If you choose twice as many phrases, the keyword research cost will be roughly double and the page creation and optimization will be double.
There is a somewhat little known strategy in the internet marketing industry, used by Camrud Advertising, that says the more you can successfully optimize at once the more success you have. The whole is greater than the sum of the parts, in other words.
So for internet marketing for small business, I recommend as many pages and terms as your business can afford.
Why Use Camrud Advertising for Internet Marketing?
I am an expert and do things the right way, and very thoroughly. You could think of a good internet marketing company doing your website vs a website designer who does not do marketing, with regard to the level of service you get in comparison to a top mechanic shop versus a quick lube and tune.
You can get your oil changed at either place, but who is going to do it better? Who is going to use the best oil? Who will look for other indications of problems? Who will keep track of what has been done, and help you steer the right course for the life of your car?
I’ve been doing this a long time, and love what I do.