There is not a simple answer for this Google advertising cost question, because there are variances in geography, industry, goals and many more factors.
The Google Adwords program is used to advertise your website on the Google network. This is an auction style advertising platform, not a flat rate program. This means that the advertiser sets their own price! Which means you may need to ask a slightly different question than “how much does it cost to advertise on Google“. Something like “how much to advertise on google in Denver Colorado for a specific phrase?”
We literally cannot give you an accurate answer on this website without talking to you because we need to ask many questions to determine the answer for your particular Denver PPC advertising program, and even then we can only give you a range figure. This is because costs are constantly in ebb and flow by time of year, time of month, and time of day.
What is this ebb and flow based upon?
- Other advertisers online at the same time as you
- Those advertisers’ bids
- Those advertisers’ budgets
Already getting a headache? We handle this stuff on a daily basis, and will make it easy for you to advertising on Google.
The way to approach Google advertising is to assume that you need to do it – which is an excellent assumption – and then determine an amount that a new customer is worth to you. For some businesses this cost is $1, while for others it might be $20.
You will then set your cost on a per click basis for phrases that a typical customer of yours might type into a Google search to find you online. The click cost should take into account that you will not secure a customer with every click. It may take two, or three.
With our help, your odds of being contacted with one or two clicks, which saves you money, increases dramatically.
Essentially, you determine what a customer is worth to you, and never bid more for a lead than what will net you a profit. The companies you are bidding against are all in your same industry, so there is a built-in factor that they have to bid reasonably too, in order to be profitable.
You Never Pay More Than You Are Comfortable With to Advertise on Google
Don’t let the keyword bidding process scare you off. The basis of the determining how much to advertise on Google is two fold: the phrase bid, and the daily budget.
The phrase bid varies with each phrase you want to have an ad shown for, with you setting more for phrases that are perfect for your business, and less for phrases that have good potential, but may not easily get you a customer. Remember, you always have a choice.
The daily budget is independent of the phrase costs, but is dependent upon how many phrases were clicked and at what cost. You will probably have from a dozen to several hundred phrases, all with a maximum bid. As a phrase triggers an ad to be shown Google tallies the cost of that click and applies it to the daily budget. Once you reach your daily budget, your ads stop showing.
The nice thing about pay per click advertising is that you never pay more than you have budgeted for the day.
Associated Cost to Advertise on Google
Click fees are the direct cost to advertise on Google, but also realize that a good website is essential to convert customers into paying clients once they arrive at your site.
You will also have Adwords account setup fees and monthly maintenance fees, which vary by the size of your advertising campaign and how often you want us to check in on your campaigns.
Always Hire a Professional
There is your answer to “How much does it cost to advertise on Google?” Most people are going to call and hire a Denver PPC management specialist to make sure their costs are held in check. Adwords is complex enough these days that you really do need to hire an expert. Call Jon to begin the process, or to ask any questions.
You can use our keyword research service form to get a quote for investigating the best key phrases to find your potential customers.