Often I get new clients who say “I think my website is optimized”, when we begin discussion of why they are not seen on Google.
Many times they have been told by their webmaster that their site has been optimized, when it hasn’t. Optimizing a website to fare well on Google, Bing, and Yahoo is not a guessing game. It either has been done or it hasn’t. Of course various levels of skill in the optimization process are a fact of life.
So what are the ways to find out if your site has been optimized?
I’ll use the site “Diamonds Decor & More” as an example. This site is a wedding planning site, offering seminars to brides.
1. The quickest “tell” is by looking at the title in the browser. This shows either on the tab, or on the top of your browser frame (see Firefox browser image above). If the site has been optimized, this title will contain keywords that you wish to be found for in a search.
In the example, we see that it has not been optimized because the title says “Products | Diamonds Decor & More”. If it was optimized, it might say something like “Bridal Seminar Packages”.
2. If by chance that title was present because of a particular site’s name having keywords in it, we should also look at the URL (uniform resource locator), which in this case says diamondsdecorandmore.com/products/
A well optimized site would say something like: diamondsdecorandmore.com/bridal-seminars/
3. A third way, is to read the page. If there are very few mentions of the key phrases then the page has not been properly optimized. This page only mentions bridal seminar package once.
4. If you want to sleuth a bit, you can also look at the hidden meta tags. In Firefox, you use the application pull down menus “tools > web developer > page source” to open a page that contains the code.
In scanning through the code on an optimized site, you should see, near the top, a list looking something like this:
meta name=”description” content=”Bridal seminars in Denver by Diamond Decor & More”/
In our example, the “description” was not even present. In some non-optimized sites, I see stuff like “Welcome. Have a look around our site”. It contains no keywords to help the search engines determine how your page is different from others.
Simple Optimization Tests or In-Depth SEO Analysis
There are many levels of web site optimization. These are just the most very basic ways to do a quick read on whether a site has had an attempt made at optimization. I can also do more in-depth SEO (search engine optimization) analysis to see whether it has been done as effectively as it could be.
If your site doesn’t appear to be optimized, please call Jon Camrud, a Denver SEO, to get your site optimized, and ranked higher on the search engines.