The first step to get in the local Denver Google searches is to claim a Google My Business listing.
The listing itself is free, but you have many options to optimize your Google My Business listing. In order to use the Google system for your online presence, you will need to have an account.
I suggest starting with a Google My Business Account
Go to Google.com/business to get started.
What will you get with a My Business Account?
You get a free account where you can show:
- Your Business Name
- Your Address
- Your Phone Number
In the business we call this NAPS, which stands for Name Address Phone. You will want to make sure these items are always used in the exact same way… same info with the same abbreviations, etc. Click the image to see what it looks like in search results
Why is it Important?
It is your claim to a presence on Google search results. Basically, it is one of three ways you can be seen on Google:
- My Business
- google Maps
- Search Results showing your own website
- Google Advertising
Your My Business listing should also contain a description, your website address, which will be linked to your site, and business hours.
You can choose pre-determined categories your business fits into.
I suggest you have at least three photos ready to upload:
- Your logo or trademark
- You or your team
- Product photos or a photo of the inside of your office, or any professional third photo
This is just as much your public presence as your website, so make sure it always professionally written, with appropriate subject matter of photos.
This is the account that allows Google to:
- show your Business info online in search results
- show your business on Google maps
- allow people to review your business, you to respond online to those reviews
It is Important to Optimize Your Google My Business Listing
For just a one-time $99 payment, I will set up and optimize your Listing.
Google My Business Marketing
Google My Business (GMB for short) has many features that can and should be utilized for your internet marketing efforts. When it is optimized and kept up to date.
If you are not marketing-oriented, you will definitely want to hire an SEO company to help you take advantage of all of the features.
If you are utilizing my advertising or SEO services, I will include your Google My Business listing creation in a management proposal.
Once you have a Google Account, it can be used for all of Google’s Business Services… which are growing in number every year.
Need Help Creating Your Google Presence?
Call internet marketing consultant Jon Camrud at 720-520-0639 to get started.