All small businesses and start-ups face a challenge in trying to compete with larger businesses with more financial resources.
Enter the Perfect Solution!
A small business needs professional solutions, easy entry, and most of all flexibility for the ebb and flow of income.
Google Ads for small business meets all of these criteria… and more!
Does Google Ads Work for Small Businesses?
Google ads works for small business because it allows you to immediately compete with the bigger businesses in your space.
The only difference is how often you can show your ads. Larger companies can obviously afford to show their ads all day long without running out of budget. Maybe you can’t, but you can pay the same price as them to acquire a customer.
Call Jon at 720-520-0639 to get started.
Google Ads Budgets for Small Business
Only you can decide what your ad budget will be, but Google Ads gives you the ability to determine what you are willing to pay for a click. And, what you want to cap your spending at per day. Most advertising requires a long term commitment to a level of spending.
Google Ads does not.
So, instead of thinking about budget as a yearly, or even monthly amount, a small business needs to look at their cost of goods and compare it to their profit to determine how much room they have to spend for each client acquisition.
Keeping this in mine, you can determine how much each lead is worth. Which means how much each search phrase or placement is worth to your individual situation.
For example, if you run a repair business, and you know you make about $50 on each repair call, you would need to make sure you are not bidding more than about $10 per click. This means you can have a few clicks that don’t result in a sale, and still make money.
Be sure to realize that each click on your ad will not necessarily result in a sale.
Learn more about that by calling Adwords Consultant Jon Camrud at 720-520-0639 now.
Advantages of Google Ads for Small Business Owners
It is perfectly acceptable to start small and grow your ad campaigns as you see success!
Here are some of the great things about Google Ads:
- Campaigns can be as large or small as you want – as small as a single search phrase!
- You only pay as much as you are comfortable paying
- Pause or run ads as your income allows
- Change your offers, or pricing as often as you like
- Target specific neighborhoods, zip codes, or towns
- Choose the hours of the day you want your ads to show
- Block people from clicking based on individual words they include in their search
- Experiment, experiment, experiment – it’s easy to stop if something doesn’t work
And so much more.
Hire an Google Ads Certified Partner
First, a warning about Google Ads!
Like many things, if you don’t thoroughly know what you are doing, you can get burned. It is easy to spend money and get nothing out of Google Ads.
Google makes it very easy to do that. It’s a program called Ad Express.
Avoid Ad Express
Express is a platform Google set up to make it easy for any business to get started.
So what’s the problem?
Google makes money every time your ads are clicked. They don’t really care if those are truly good prospects – they get their money for either bad clicks or good ones.
My job, as your advertising consultant is to find you the best prospects, not the most clicks.
You only want to pay for the very best prospects
Given that you can waste a lot of money by doing it yourself, I can save you as much as you are investing in my services.
For example, one small business came to me after spending $1,500 in Google Ads in the first month, with no results.
It was not apparent to him that he was getting “bad clicks”; he just knew that he spent $1,500 and got no calls or emails.
When I looked into his account I immediately saw that his ad was showing for many “stray” searches, and in many states that he didn’t provide service.
I was able to correct the problem easily, and he is a client to this day.
If he had not hired me, he probably would have just quit using this valuable advertising resource.
He paid less than $700 for me to set up the account correctly for his needs! That’s more than free consulting!
That client saved $800 the first month!
I’ve seen many ads on Google that have nothing to do with what I searched. I’m sure you have too. Those are usually businesses setting up and running their account without professional help.
So, please call internet advertising consultant Jon Camrud at 720-520-0639 to get started the right way out of the gate.
“We have been busier than we ever have, and the jobs are so local that we don’t have to drive across town anymore. We can do 5 more jobs a day! We’ve had to hire two new employees this year to keep up.”
~ Doug Fleming, Royal Comfort HVAC
Call Jon at 720-520-0639 to get started.