Certified Google Ads Professionals
If you are not familiar with the Google Partners program, it is a partnership program with Google whereby Google Ad consultants take exams to show competency in not only working with the Google Ads interface, but also showing mastery with concepts relating to effectiveness and getting the most return on investment (R.O.I.) out of the advertising.
You, the client, benefit from being assured that you are working with a professional, who has certified expertise in Google Ads.
Google Ads is a Robust and Complex System for Advertising
In the process of a becoming a Google Ads professional, consultants must pass certification tests for which they must learn and retain the entire system, not just a select few items. This system that seems so simple on first glance is actually incredibly deep and robust in its complexity and nuances.
Don’t Try This at Home
A company is able to get an account and start in without learning the pitfalls, and cost themselves a lot of money – without getting results.
It’s fun to say “don’t try this at home”, but in all seriousness, if you don’t have thorough knowledge of the tools, the bidding process, the formats, and keyword experience, you can’t possibly get the most out of this advertising vehicle.
In worst cases, you can blow a lot of your budget with nothing to show for it. So I strongly encourage you not to even start a campaign without professional help.
Similarly, ad agencies without certification, can get you a little further along than an amateur, and perhaps not jeopardize your budget, but you cannot be assured that your uncertified Google consultant can wield the complex tool that Google Ads is in the same way a Certified Partner can.
I believe I take it even one step further. I’ve never taken over a campaign, even from another ad agency, that I could not improve. Often drastically.
I do this through a combination of attention to detail, conceptualizing the entire campaign, and getting into the psychology of the user with regard to search intent.
Ready to start a campaign, or improve your current one? Call Jon at 720-520-0639 now.
Two Main Methods of Advertising
The two main advertising methods available through Google Ads are:
- Search Advertising – This is advertising that shows on search engines. You can choose whether that is only Google itself, or associated search engines like Ask.com.
- Display Network Advertising – This is showing ads, both text and image/motion, on websites across the internet on other people’s sites.
Each of these main avenues have multiple sub-directions we can take the advertising, including text or image ads, paying by the click or by the impression count, geographic and topic-related advertising.
All of these are meant to give you the greatest chance of success in meeting your advertising goals.
I Save You As Much As You Pay Me
My Google Ads management fees start as low as $90 per month, and I typically save you enough in click fees alone to pay for my services – through gaining quality score discounts and eliminating errant clicks.
When you call me, we will go over your business goals, your advertising budget, and your past experiences with internet advertising. I can immediately advise you on Google advertising vehicles as well as Bing, and Facebook if they fit your goals.
I never push you into anything that won’t benefit you, and you always have control over expenditures.
I am Denver PPC consultant Jon Camrud, one of Denver’s top Google pay per click consultants in setting up and managing large and small, local, state, or national ad campaigns using Google Ads.
I have saved my clients large amounts of money, and provided them with very precise leads and sales for over the 14 plus years I have worked with Google Ads.