Google advertising professionals provide a valuable service that can save you thousands of dollars in your ad campaigns in a very short time. By my calculations, I save the average client more than 40% on ad-spend, yet the typical investment in my services is less than 15%, depending on your budget.
The primary benefit you get with Google advertising professionals are ad consultants that have experience using the increasingly complex Google Ads (formerly Adwords) interface on a daily basis.
One client who was trying to do it himself described it as “like trying to fly a jet without a pilot’s license”.
It is true that repetition is the mother of skill. When I look back at the mistakes made as a first time user 16 years ago (and the mistakes I see new clients bring with them on a regular basis), I am incredibly appreciative of the knowledge gained.
The primary reason any company tries to do their own Google ad management is to save money. This often backfires because of inefficiency, overbidding, incorrect use of the interface, and – worst of all – errant clicks going after phrases without knowing the insider tricks.
Trying to save money by doing your own advertising usually ends up costing you more.
Quick Case Study
Many clients come to me with existing campaigns. Some have created their own, while others use their webmaster to help them.
So this is case is a very typical result, not a unique situation.
On average, I would say I find 10 or more issues with campaigns set up by others.
I had the opportunity to train a new small business client who “needed that extra bit of knowledge to get over the hump” on his PPC advertising campaign. Within minutes I was able to show him that he had spent $1,500 in stray clicks the past month.
Had he not hired me for Adwords training, he would have had those stray clicks recur again and again. His investment in paying a professional paid off 10-fold in just the first month!
After that, he decided to hire me to manage his Google account.
Hire a Google Advertising Professional For Small Business
Many Google advertising professionals work in companies that compete on price. They try and grow the business fast and make money on volume, and only do three steps:
- Guess at some keywords and key phrases
- Set up your account fast, with little or no grouping of phrases, and few ads
- Set your daily budget and some auto bids, and let it run
My advertising consulting business is not looking for a high volume of clients; I am interested in the success of my clients. I do Pay Per Click right!
Internet Advertising is a 7 Step Process
- Intensive keyword research
- Analyze the keywords for impact/cost effectiveness
- Arrange into groups (aka account organization)
- Create targeted ads for these groups; and put those ads into your site in the form of landing pages (the secret sauce)
- Customize your bids by phrase and group effectiveness
- Weekly (or monthly, depending on budget) react to results
- Test new ads to increase return on investment over time
As your Google advertising professional I am skilled in research, organization and advertising.
Not only do I know the Google interface, I know trending, customer behavior, linguistics, and effective ad copy writing.
So that makes sense to you. But you have a tight budget. What do you do?
We need to include the three important sectors in the process of setting up your account:
With a small budget at a large agency, you usually only get the middle piece – implementing the campaign.
Luckily with my experience and care, we can do all three, or at a minimum the first two, which gives your campaign a good foundation. I do not recommend skipping the research, but simply truncating it, to identify at least a few great phrases for you, rather than going after every phrase possible.[/one-half]
You are better off putting money into getting the pay per click campaign set up right, to save money on clicks, before trying to spend too much on actual click fees. Remember, a click can bring a person to the site, but the site has to offer what the user seeks in order to convert into a sale.
I have seen some very successful campaigns with only a handful of the best phrases for their particular business category.
When the steps to setting up your campaign are done right, I can save you as much as you spend on my services.
Google Ad Strategies
As digital advertising has become common, more consultants and managers are offering Google Ads to clients.
Your Google Ad strategies can be the element that defines your success… Do your current campaigns achieve your goals?
If not, give me a call at 720-520-0639 to get the most out of your Google Ad or Microsoft Ad investment.
You will find that I am very easy to work with, and responsive to your unique needs. One size does not fit all at Camrud Advertising!
The following are all strategies I may consider for your campaign, along with nearly endless combinations:
- More Clicks
- Better Clicks
- Less Expensive Clicks
- Less Stray Clicks
- More Click Share
- Better Conversions
- Better Quality Score
- Unexplored Markets
- Balance Between Sales Areas
- Every Available Search
- More Brand Exposure
- Higher Click Rate
Want to learn more about our Google pay per click management services? Call Jon at 720-520-0639 to get it set up properly from the start!