You have found an experienced Google Ad Management Company in Denver, offering strategic set up and management services to companies of all sizes on a monthly basis, with no long term contract requirement.
Certified Google Ad Partner
Pay per click manager Jon Camrud is a Google certified Partner who specializes in creating personalized Google advertising campaigns for my clients, and managing them on a monthly retainer. I don’t leave the Google Ads management to automated services like large management agencies.
All that does is save the agency money. They charge you the same as me doing it “by hand”, but I get better results!
Call Jon at 720-520-0639 for details.
Why you Need a Google Ads Management Professional
First, when you advertise on Google Ads, you need to be aware that Google has the system set up to get you the most clicks – regardless of quality. Unfortunately, that is not always a smart goal!
I optimize your campaign for the highest return on investment (R.O.I.); not necessarily to get you the most clicks. Once I achieve efficiency, then I go after more clicks.
My management services will help you avoid “stray” clicks, as well as increase the “quality score” of your key phrases; effectively providing you a discount!
This means when you start advertising, with me as your Google Ads manager, your ad dollar expenditure goes further. I think of your advertising dollars as my own.
In most cases, I can easily save you as much money as you invest in my services!
That’s right, your overall expenditure for my Google Ads management services, plus your click fees paid to Google, will usually balance out to the same cost as doing your own campaign management! This is because I organize your account to be efficient, and I block clicks that have no chance of resulting in sales.
Second, I offer extensive A/B testing of ad language to get you the most relevant clicks.
Third, if you choose to have me go beyond campaign management, I will work with your website pages to implement conversion rate optimization, to make sure those ad clicks become conversions (of viewers into customers).
Call Jon at 720-520-0639 to learn more.
Google Ad Agency Advantages
Enjoy two primary advantages when using a professional Google Ad management agency for setting up and managing your advertising:
- Save money on errant clicks and better quality scores.
- Realize a better return on investment through higher conversions.
Your initial Google Adwords account setup includes researching the best search terms for your business and implementing them in a well organized and highly thought out advertising account.
Optimization and Expansion
The value is in the complexity that pros achieve
I will set up your Google account, campaigns, groups ads and copy, and phrases as needed for best performance, with the goal of generating more and better quality leads.
- Analyze each key phrase for proper level of geographic targeting
- Break out new ad groups as needed to keep them very focused
- Analyze historic CTR and Conversions of ads, and replace underperforming ones
- Create new ads as necessary for initial A/B ad testing
- Look at broad, phrase, and exact phrase matches to optimize
- Create new phrases as necessary
- If applicable, re-design display ads
- Optimize attention and promote the advertising message in ads
- Generate any necessary conversion codes
- Set desired ad extensions
Ongoing Monthly PPC Management and Growth
I start with weekly management of the account and provide weekly bid adjustments and refinement. After a time, I will analyze whether every other week, or even monthly maintenance is appropriate.
The ongoing monthly spend suggestion is dependent on several factors, such as how many campaigns, groups, phrases and ads you have in your accounts, maturity of the campaigns, and whether you want the accounts to be “monitored and adjusted” only, or if you want your Google campaigns to continually improve with regard to ROI (return on investment).
The management services provided include, but are not limited to bid monitoring and adjustments, additional keyword research and phrases, A/B landing page testing, A/B ad testing, negative keyword scouting, and stray click cleansing. I recommend weekly monitoring, because in making adjustments daily there is not enough perspective to see trending.
Improvements can be expected in click-through rate and conversions through constant testing. “Testing” means I test the form of keyword phrases (broad, phrase, or exact match), the wording in the ads, the way landing pages read and look, and the bid amounts and positions, are all improved continually to achieve desirable results.
Your monthly management budget should be evaluated periodically and expanded as the campaigns grows. Too often a company gets “stuck” on one fee for their agency and does not take into account expansion or new activities.
Quality Score
Google Adwords has a element to their key phrases called “Quality Score”. Think of this as a discount on what you pay for your key phrase clicks.
The higher the quality score, the lower the cost for a click because your ads move further up in positioning for relevant searches than equivalent bids by competitors.
For example, you and a competitor are both bidding $10.00 for a phrase, but you have a quality score of 9 and they have one of 5. Your ad will show above theirs. But that’s not all. They may show your ad above ads that outbid you!
So, let’s say you bid that same $10.00, and have a quality score of 9. And a competitor has a bid of $7.00, but a quality score of 5. Google wants to show their audience the best, most relevant ads, so they may show your ad above your competitor in the results.
As an experienced professional Google Adwords manager I will set up your ad campaigns, ads, and landing pages to get the highest quality score possible.
Quality Scores are Like Ad Discounts
To achieve high quality scores, I achieves a tight correlation between the phrase searched, the ad copy, the url, and the page the visitor is taken to within your site, aka the “Landing Page”, to gain the best possible “quality score” from the Google and the best possible experience to ‘give the user what they are asking for’.
Every time someone does a search that triggers your ad, Google calculates a Quality Score. Quality Score is one of the strongest predictors of pay per click advertising success – advertisers with high quality scores usually get better results with Google Ads.
To calculate this Quality Score, Google looks at these associated things in your account:
- How often that keyword led to clicks on your ad (click through rate or CTR)
- How often you received clicks with your display URL (past CTR)
- How the overall CTR of all ads and keywords in your account are performing
- How relevant, transparent, and easy-to-navigate your landing page is
- How relevant your keyword is to your ads
- How relevant your keyword is to customer searches
- How successful your account has been in the geographic region you target
Your Quality Scores can cost you money if they are low.
My approach is designed to reduce costs across your Google AdWords account. If you are spending $500 or more per month on Google advertising clicks fees, I can generally save you as much money as I charge you in pay per click management fees!
I Write Better Ad Copy
This is important in ad management for two reasons:
- compelling ad copy will help you get more clicks on your ads, which will directly raise your Quality Score and response for the associated phrase.
- you will save money because I analyze what the user is looking for when typing in a phrase — unlike automated management systems.
I Bid on Very Targeted Keywords
We have a term in this industry called “Long-Tail terms”. These are terms that don’t have high search volume, therefore if graphed, along with the most popular terms, they are the terms found at the end of the chart that looks like a long tail. One of my management technique is to find and target relevant long-tail terms for your business because there is less competition for clicks, therefore those clicks can be cheaper.
Google Adwords Campaign Setup
One of the best benefits to using my management services to advertise on Google is that I take care of the cumbersome “campaign / ad group / key phrase” organization. Don’t let Google’s simplified videos fool you, it can get pretty complicated once you get beyond a single ad group with a handful of phrases.
I’ve seen plenty of VERY costly mistakes in Adwords setups!
These mistakes often cost clients hundreds to thousands of dollars in the first few weeks, and could easily have been avoided by utilizing my expertise as a Google Adwords professional.
So if you don’t know how to:
- use negative keywords
- check for unwanted search term click costs
- write effective ads
- write an effective conversion page
- set up conversion tracking
- set up geographic targeting, or
- the differences between broad search, phrase search, and exact search
then you will benefit from hiring me as your Adwords campaign manager to more effectively advertise on Google.
No Long Term Contract
I believe that you should not be forced to continue to use my Google Adwords management services if I am not performing to your expectations. Therefore, I offer my management services with no long term contract requirement.
Call Jon at 720-520-0639 to enlist my help as your Google Ad Manager and save money.
I love what I do, and look forward to helping you.
How Do We Get Started?
Call Jon Camrud at 720-520-0639 to get started.
- If you do not have a Google account, you will start by creating a gmail account. Use something that won’t have to change in the future – I recommend the name of the business, so yourbusiness@gmail.com. If you want to start one with your own domain name, you should make it something like google@yourbusiness.com.
- If you already have a Google account, we can use the email associated with it to create a Google Ads account.
- If you have a Google Ads account, send me the account ID number, and I send a request to Google to allow me to manage it.
Google Ads will send you an email with this message:
“Camrud Advertising has requested User access to manage your Ad account.”
Simply confirm that you are allowing me access to manage the account.
Once you confirm, your account will show up in my administrative dashboard and I will be able to see your account setup and campaign info. I will not be able to change your account login email and password. Nor will I have access to your payment method.
I look forward to working with you.
“Our business went to Jon Camrud after disappointing results with several prior Adwords consultants. Jon quickly and clearly pointed out all the mistakes made by these consultants, who inadvertently helped Google grow richer while failing to help our company much at all. Once Jon corrected these mistakes and put more appropriate Adwords strategies in place, our business began seeing positive results. Jon’s intervention and instruction helped our company a great deal. As the company’s CEO and director, I am truly grateful to Jon.”
~ Dr. Thomas Giles, Westside Behavior Care, Inc., Denver, Colorado