Google offers two primary types of ads – Search Ads and Display Ads.
Google display advertising is a type of digital advertising that involves ads that I create for you that are shown on the “display network” of websites across the internet.
Our choices are either to let Google’s spider determine webpages that would be a good fit to show your ads, or to manually choose websites to show your ads.
If Google’s spider is doing the work, it looks for keywords saturation, the ad medium (text, image or video) and size of the space on the website. It can show ads in headers, main content area or sidebars of those websites, depending on the match to your ad.
When we manually choose websites to show your ads, they work much like traditional ads where an advertiser chooses a placement in print media.
Instead of newspapers, magazines, or other print media, your ads are shown across the entire internet on websites that Google has partnered with to display your ads.
What Does Advertising on the Google Adwords Network Look Like?
Google display ads are shown as either graphic “banners” at the top of pages, or as graphic boxes within a page – either on the side of main website messaging, or within it. Your ad can also be shown, at the bottom of pages.
However, they don’t have to be graphic (pictures, or illustrations, or video); ads can also be text with headlines, sentences with your offering, and links to your website.
If this sounds interesting and you would rather talk about it than read about it, please call Jon Camrud at 720-520-0639 to get started.
You get to choose which sites. From large sites like CNN to small blogs.
You can also choose from specific lists of sites that are registered to show ads for Google. I will suggest the most appropriate sites.
Or, another method of Google Display advertising is to specify a type of website, such as “wedding sites”.
Yet another method is choosing sites that mention keywords, such beach or ocean in the case of a “vacation” site, if you want to promote your beach blanket company, for example.
Paying for Your Google Advertising
Whichever websites you choose to advertise on Google AdWords, if you choose to “pay per click”, your ads are shown for free, and are only charged when somebody clicks an ad. You get to set the amount of each click, and the maximum amount you spend each day.
The best part is that even if you don’t have a lot of clicks, it is good for brand awareness.
However, if your primary goal is brand awareness, we can also specify to Google that you want to pay for “impressions” of your ad instead of clicks.
Think of this like paying for the number of times your ad is seen. Google charges per-thousand-impressions of your ad.
I can help you advertise on Google ads for any business in any industry, in Denver or across the country.
My Google Display Advertising Services:
- Choosing the best sites for you
- Determining a budget
- Setting up campaigns
- Creating quality ads
- Bidding on phrases that best suit your goals
- Setting geographic, age, and gender targeting (if applicable)
- Setting bid maximums
- Reporting analysis of the results to you
- Monitoring and making adjustments for best return on investment
Ask me about getting $100 of free clicks to try advertising on Google AdWords, if you are a new customer to Google.
To get started contact Google advertising professional Jon Camrud at 720-520-0639 now, while you are focused on this opportunity to grow your business.
I promise I will make it as painless as possible.