Google display network advertising is a type of digital advertising that involves ads that I create for you that are shown on the “display network” of websites and apps that participate in Google’s ad program across the internet.
Easy, Effective Brand Advertising
These ads are the digital equivalent of print ads in magazines or newspapers. They are placed with a target demographic in mind.
They are best used for brand reinforcement or to get a new product or offering in front of prospects.
An example would be when smart phones first came out.
Nobody knew they had been invented, so nobody was searching for them. Smart phone ads had to be put in front of people to generate interest.
Where the Ads Show
Our choices are either to let Google determine webpages and apps that would be a good fit to show your ads, or to manually choose where to show your ads.
If Google’s algorithm is doing the work, it looks for keywords saturation, the ad medium (text, image or video) and size of the space on a website or app. It can show ads in headers, main content area or sidebars of those websites, depending on the match to your ad specification.
When we manually choose websites to show your ads, they work much like traditional ads where an advertiser chooses a placement in print media.
Instead of newspapers, magazines, or other print media, your ads are shown across the entire internet on websites that Google has partnered with to display your ads.
Your ads can also show on YouTube, either on top of videos, or in the list of videos on the user interface.
My job as your Google Ads manager is to create triggers in the Google Ads interface for showing your ads across the Google Display Network on the best sites for you. These ads are shown based on a combination of:
- relevance of your ad to a site topic
- content on the pages where your ad is displayed
- age relevance
- geographic relevance, or
- we can choose specific websites in the network manually
So, you hire a Google advertising professional to set up the network placements, determine which sites have audiences that will respond to your ads, and to manage the bid budgets and make course corrections as needed.
You get to Choose which Sites & Apps
You can also choose from specific lists of sites that are registered to show ads for Google. I will suggest the most appropriate sites. Choices range from large, national company sites and apps to small blogs.
Or, another method of Google Display advertising is to specify a type of website, such as “wedding sites” or “news sites”.
Yet another method is choosing sites that mention keywords, such beach or ocean in the case of a “vacation” site, if you want to promote your beach blanket company, for example.
What Does Advertising on the Google Adwords Network Look Like?
Google display ads are shown as either graphic “banners” or as videos or text at the bottom of videos on YouTube.
On larger screens they can be banners at the top of pages, or as graphic boxes within a page – either on the side of main website messaging, or within it. Your ad can also be shown, at the bottom of pages.
On smartphones the ad generally interrupts the flow of the page, forcing the viewer to either look at it or scroll past it. No doubt you have seen these ads as you try to read news articles!
Ads don’t have to be graphic (pictures, or illustrations, or video); ads can also be text with headlines, sentences with your offering, and links to your website.
If this sounds interesting and you would rather talk about it than read about it, please call Jon Camrud at 720-520-0639 to get started.
Paying for Your Google Advertising
Whichever websites you choose to advertise on Google Ads, you are charged based on a combination of ad impressions and “pay per click”. We bid on a per 1.000 ad-impression count, and set a daily budget. So if you are bidding $2 per 1,000 impressions, and they show your ad 1,000 times a day, you are charged #2 per day.
When somebody clicks your ad, you are also charged for the click. We get to set the amount of each click, and the maximum amount you spend each day. The higher the amount, the more likely your ad is to show on the more popular websites.
Display Network Advertising is much less cost than Search Advertising, however, it is not as precise. If your product or service is something that the public knows about, you are usually better off with Search Advertising.
Advertising can literally be as little as a few dollars a day, and still reach hundreds of thousands of people a month!
Excellent for Brand Introduction or Awareness
The best part of Display Network Advertising is that even if you don’t have a lot of clicks, it is good for brand awareness.
However, if your primary goal is brand awareness, we can also specify to Google that you want to pay for “impressions” of your ad instead of clicks.
Think of this like paying for the number of times your ad is seen. Again, Google charges per-thousand-impressions of your ad, and you bid on that amount.
I can help you advertise on Google ads for any business in any industry, in Denver or across the country.
My Google Display Advertising Services:
- Choosing the best sites for you
- Determining a budget
- Setting up campaigns
- Creating quality ads
- Setting geographic, age, and gender targeting (if applicable)
- Advising on bids
- Analyzing results (and reporting)
- Monitoring and making adjustments for best return on investment
It is best to A/B test ads. This means we create two (or more) versions of the ads with slight variations and test which one performs the best over a period of time.
As we identify messaging and graphics that resonate with your audience, we show only the best ads to maximize your return on investment.
Display Network Services
Your account is handled from start to finish with my service. Planning, implementation, management, statistical analysis and budgeting are all part of the service.
We can target local areas, determine if it would be more beneficial to limit ads to mobile advertising, since more users are now on smartphones than on desktop computers.
To get started contact Google advertising professional Jon Camrud at 720-520-0639 now, while you are focused on this opportunity to grow your business.
I promise I will make it as painless as possible.