Google Advertising comes in a couple of different forms.
1) Search Advertising and/or
2) Display advertising.
Denver Google advertising professional Jon Camrud can advise you on the best method for you. Just call 720-520-0639 to learn more.
Google Search Advertising
The first Google advertising opportunity is with Google’s search advertising. This is where users access Google.com and search for a topic via typing a phrase, or when a user types a phrase into their Chrome browser search bar to find products and services.
The results of this “keyword search” are shown as the first few entries at the top of the Google results page, and down the right-hand column of the page if there are more than a few ads to show.
The user scans through these text ads, reading the titles and short text snippets, and selects the one that seems most related to their search.
When they click on it, they are taken to your website, and you are charged for a click based on your bid amount.
When to Use Google Search Advertising
The Search Advertising method is usually best to capture people who are aware of your industry, and what it offers. You then are able to get in front of them to let them know your specific offering.
An example would be someone selling shoes.
Everybody knows about shoes, and they might be typing a phrase describing what kind of shoes they are looking to buy. Such as running shoes.
If you sold running shoes, we would create a search campaign that included keyword phrases for variations on running shoes so your ad would show.
Call Google Certified Ad Partner Jon Camrud at 720-520-0639 to get started in search advertising.
Google Display Advertising
The second Google advertising opportunity for your business is the Google Display Network. The Display Network is a made up of websites that have agreed to show Google ads.
Google has an advertising platform, called “Google Ads” that we use to identify which sites you may want to advertise. (They also have a version called “Adwords Express” that you want to avoid.)
My job as your Google Ads manager is to create triggers in the Google Ads interface for showing your ads across the Google Display Network on the best sites for you. These ads are shown based on a combination of:
- relevance of your ad to a site topic
- content on the pages where your ad is displayed
- age relevance
- geographic relevance, or
- we can choose specific websites in the network manually
So, you hire a Google advertising professional to set up the network placements, determine which sites have audiences that will respond to your ads, and to manage the bid budgets and make course corrections as needed.
When to Use Google Display Advertising
The Display Network advertising is best for getting in front of customers who are not familiar enough with your industry to know that they may be interested in what you have to offer.
An example would be when smart phones first came out.
Nobody knew they had been invented, so nobody was searching for them. Smart phone ads had to be put in front of people to generate interest.
Google advertising methods are available for capturing people at all levels of the selling cycle, from information seeking to finding a place to purchase an item.
Professional Advertising Consultant
As your Google advertising professional, my job is to
a) get your ads shown for those phrases that apply to your business offering; and
b) to make sure they click on your ad, not a competitor.
I work hard to get you the lowest cost on those clicks.
The advertising process drives the right traffic to your website. I create pages and write content for your website to get you phone calls or store visits.
I will help you determine what keywords are best for your business advertising on Google, whether search ads or display ads are best for your business goals.
I perform these duties for your campaign(s):
- consult with you about your business and budget
- set up your campaign
- organize your campaign into groups
- create ads
- handle monthly management
- constantly improve your results
What Will My Ads Look Like?
Within the two primary ways of advertising on Google, are three types of ad formats:
- text ads
- image ads
- video ads
Each has advantages and disadvantages, so you will want to consult your Google Advertising Professional to determine what is best for your business goals, and to create effective ads.
Advertising on Google, when hiring a Professional, is flexible, effective, and the cutting-edge of advertising.
Ad Investment
Google advertising is charged by one of two methods:
- Pay per click Advertising, aka PPC, or
- Cost Per Impression, aka CPM
Don’t worry, I’ll steer you in the right direction.
Google will bill your credit card incrementally as you accrue charges.
We have the ability to control how much you spend per day, so at the end of the month there are no terrible surprises.
You can view some frequently asked questions about pay per click advertising here
Paid Advertising vs Natural Ranking
Of course, I don’t want you to have to rely on paid advertising any more than you have to. So I offer SEO services that bridge between Google advertising and the Google marketing aspects.
The goal of SEO being to get your site ranked on the first page of Google natural results.
Call Google advertising professional Jon Camrud at 720-520-0639 to get started! I can work with as little as $200 a month.