Google Advertising

Google advertising has become the go-to method for businesses of all sizes to get quality leads.

Google provides a very flexible, very targeted, and effective way for small businesses to compete with much larger ones.

Grow Your Business Faster Than You Thought Possible

Your business can take market share from larger competitors!

Ads will appear in any geographic locations. They can be shown on smartphones, tablets and desktop.

Ads can be searched, or I can put them in front of selected audiences.

Best of all, you control how much you want to spend every month. You can pause the ads at any time, or ramp up for seasonal needs.

Advertising on Google

I handle every aspect of your ad campaigns; strategic planning, setup, ad writing, graphics, bidding, and ad management.

I offer full-service Google Ad implementation and management, providing ease, efficiency, and success in getting your company the leads it needs to succeed.

Examples of Google Ad Setup & Management Services

• consult with you about your business and budget
• Strategic Planning
• Google Ads campaign setup – search and/or display network
• Keyword research and recommendations
• Organize your campaign with Ad Grouping and strategy
• Ad creation and A/B testing
• Campaign budgeting and phrase bidding and adjustments
• Protective keyword setup and management
• Analyzing reports and making strategic recommendations
• Monitoring results and optimizing your campaigns

Advertising on Google, when hiring a Professional, is flexible, effective, and the cutting-edge of advertising.

Call Jon at 720-520-0639 to learn more.

1. Google Search Advertising

The first Google advertising opportunity is with Google’s search advertising.

This is where users access Google.com and search for a topic via typing a phrase, or when a user types a phrase into their browser search bar to find products and services on Chrome and other browsers.

The results of this “keyword search” are shown as the first few entries at the top of the Google results page, and down the right-hand column of the page if there are more than a few ads to show.

When to Use Search Advertising

The Search Advertising method is usually best to capture people who are aware of your industry, and what it offers. You then are able to get in front of them to let them know your specific offering.

Call Google Certified Ad Partner Jon Camrud at 720-520-0639 to get started in search advertising.

Learn more about Google Search Advertising

2. Google Display Advertising

The second Google advertising opportunity for your business is the Google Display Network Advertising.

The Display Network is a made up of thousands of websites and apps across the internet that have agreed to show Google ads.

When to Use Display Network Advertising

The Display Network advertising is best for getting in front of customers who are not familiar enough with your industry to know that they may be interested in what you have to offer.

Google advertising methods are available for capturing people at all levels of the selling cycle, from information seeking to finding a place to purchase an item.

Denver Google advertising professional Jon Camrud can advise you on the best method for you. Just call 720-520-0639 to learn more.

Learn more about Google Display Network Advertising

I will determine what keywords are best for your business advertising on Google, and whether Search Ads or Display Ads are best for your business goals.

What Will My Ads Look Like?

Within the two primary ways of advertising on Google, are three types of ad formats:

1. text ads
2. image ads
3. video ads

Each has advantages and disadvantages, I will determine what is best for your business goals, and create effective ads.

Your Google Ads Consultant

My name is Jon Camrud, and I’ve been working with Google Ads since they started more than 17 years ago.

As your Google advertising consultant, my job is to

• get your ads shown for those phrases that apply to your business; and
• make sure they click on your ad, not a competitor’s ad.
• optimize your return on investment (R.O.I.)

I work hard to get you the lowest cost on those clicks.

Certified Google Ad Partner

Google advertising professionals provide a valuable service that can save you thousands of dollars in your ad campaigns in a very short time.

The primary benefit you get with a Google advertising professional is experience from using the increasingly complex Google Ads interface on a daily basis over the course of years. One client who was trying to do it himself described it as “like trying to fly a jet without a pilot’s license”.

When I see the Google Ads mistakes new clients bring with them on a regular basis, I can hardly wait to help them with the knowledge gained over my 17 plus years of working with Google Ads.

I’ve turned that experience into a highly strategic approach to campaign setup and management.

---

“Our PPC campaign is the most sophisticated and advanced of any of our competitors. Stray clicks are the nemesis to any PPC budget. Jon’s attention to targeted and specific PPC keeps wasted budget expenditures under control. His invoices are fair. He is always responsive. I would highly recommend Jon for any PPC or SEO initiative.” ~ Scott Carson, CEO, CertSave

---

Call Jon at 720-520-0639 to learn more about how I can help your small business with advertising on Google.

How Much Does It Cost To Advertise on Google?

There is not a simple answer for this “Google advertising cost” question, because there are variances in geography, industry, goals and many more factors.

The Google Ads platform is used to advertise your website on the Google network. This is an auction-style advertising platform, not a flat rate program. This means that the advertiser sets their own price! Which means you may need to ask “how much is a hot lead worth to my business?” and “how many leads to I want each month?”

The answers to these questions determines the cost for your particular advertising program. After talking I can give you a range of click-costs based on your industry.

The range of costs are constantly in ebb and flow by time of year, time of month, and time of day, as well as other factors such as:

• Other advertisers online at the same time as you
• Those advertisers’ bids
• Those advertisers’ budgets

The way to approach Google advertising is to assume that you need to do it – which is an excellent assumption – and then determine an amount that a new customer is worth to you, and never bid more for a lead the who ill net you a profit. For some businesses this cost is $5, while for others it might be $50.

You will then set your cost on a per-click basis for phrases that a typical customer of yours might type into a Google search to find you. The click cost will take into account that you will not secure a customer with every click. It may take two, or three.

How Do I Pay?

Google advertising is charged by one of two methods:

1. Pay per click, aka PPC, or
2. Cost Per Impression, aka CPM

Don’t worry, I’ll steer you in the right direction.

Google will bill your credit card incrementally as you accrue charges. Click fees are charged to your credit card directly. I have no access to your credit card information.

With our help, your odds of being contacted with one or two clicks, which saves you money, increases dramatically.

The companies you are bidding against are all in your same industry, so there is a built-in factor that they have to bid reasonably too, in order to be profitable.

Already getting a headache? I handle this stuff on a daily basis, and will make it easy for you to advertising on Google.

You can actually save money by hiring an advertising professional

I can save you more than 40% on ad-spend, yet the typical investment in my services is less than 15% of ad-spend, depending on your budget.

You Never Pay More Than You Are Comfortable With to Advertise on Google

Don’t let the keyword bidding process scare you off. The basis of the determining how much to advertise on Google is two fold: the phrase bid, and the daily budget.

The phrase bid varies with each phrase you want to have an ad shown for, with you setting more for phrases that are perfect for your business, and less for phrases that have good potential, but may not easily get you a customer. Remember, you always have a choice.

The daily budget is independent of the phrase costs, but is dependent upon how many phrases were clicked and at what cost. You will probably have from a dozen to several hundred phrases, all with a maximum bid. As a phrase triggers an ad to be shown Google tallies the cost of that click and applies it to the daily budget. Once you reach your daily budget, your ads stop showing.

The nice thing about pay per click advertising is that you never pay more than you have budgeted for the day, so at the end of the month there are no terrible surprises.

Associated Cost to Advertise on Google

Click fees are the direct cost to advertise on Google. You will also have account setup fees and monthly PPC management fees, which vary by the size of your advertising campaign and how often you want us to check in on your campaigns.

Depending on the type of ad, you may have some creative fees as well.

Call Jon direct now! 720-520-0639
Please leave a message if I don’t answer, and I’ll get back to you ASAP.

Brief Case Study

Ready to Get the Most Out of Your Google Ad Campaigns?

I provide Google Ads (formerly Adwords) setup and management / consulting with no long term contract. I perform all the work personally, from Denver – no offshore labor is used. It is not uncommon for me to save clients as much in click fees as they spend on my services!

No Long Term Contract!

My Service Protects Your Budget

For existing accounts, step one in my service is to “stop the bleeding”. That is to say, make sure you are only paying for effective ads and clicks. After I get errant spending under control, I look at cautiously adding more effective items in a controlled manner. In short, I treat your money like I treat my money.

By utilizing my Google Adwords services, you can generally save as much money as you spend on errant clicks and added cost per click, and get better results from your advertising immediately.

Work is performed on an hourly basis at an agreed upon maximum for each month. Minimum one hour per month. My rate is guaranteed for 12 months.

Expertise, Follow-through, & a Track Record of Success.

For your protection, I offer exclusive advertising based on geographic location and industry. I will not work on other campaigns in the same industry in the same geographic area once we start working together.

Let’s Get Started

My Google advertising company is not looking for a high volume of clients; I am interested in the success of my clients. I do Pay Per Click right!

Call Jon at 720-520-0639 to learn more about how I can help your small business with advertising on Google.

Please leave a message if I don’t answer… I can usually get back to you within 15 minutes.

“A whole different kind of rep is calling. Bigger producers doing the kind of business we’re looking for. The advertising program is working!!”

~ Jeffrey Fanning, CFO, Liberty Partners Financial Services, Colorado

“I really appreciate that I don’t have to drive as far between appointments anymore because of the way Jon set up my account to maximize new clients within a shorter distance from my business. I wanted to try and capture all of Denver, and Jon convinced me that we should focus on Littleton. Now I can save time between service calls, which allows me to make more billable calls in the same length of work day.”

~ Doug Fleming, Royal Comfort Heating and Air Conditioning, Littleton, Colorado