Four color publication advertising, direct mail campaigns, and direct mail postcards are traditional advertising methods that can be right for some companies.
However, we have moved into an era when online advertising should be considered in place of, or in some cases alongside, those traditional advertising vehicles.
Allow me to help you determine your best option between design and layout of direct mail postcards, tri-fold brochures created as self-mailers for direct mail, vs internet advertising. I will provide an honest analysis of the pros and cons, including costs.
Increase Direct Mail Effectiveness
Direct mail is effective only when you are mailing your pieces more than once. If you only have enough budget to mail out 1000 pieces, we suggest a mailing list of about 333 potential clients and mailing to each of them three times.
This method is much more effective than the intuitive method of mailing to each address once, then analyzing whether the campaign was effective enough to mail again. It won’t be.
This is because the majority of your audience needs to see your postcard three times, minimum, over a six to nine week period. If you aren’t using the right methodology, you won’t have the success you seek. It’s simply human nature.
Have You Tried Online Search Advertising?
I have found that for most businesses, online advertising provides a more effective method of advertising for two main reasons:
- with Search Advertising, instead of you trying to find clients, they find you.
- with Display Advertising, you have much more flexibility, and the ads are usually cheaper than printing and mailing costs. You don’t get charged unless someone clicks on your ad.
Similar to Traditional Advertising, But Better
That’s right, with Search Advertising, potential clients, who are ready to buy, type in their request online and if you meet it, your ad shows to them! It is akin to the old Phone Book Advertising.
And it is amazing. It’s called by various names such as Search Advertising, Pay-Per-Click Advertising, PPC advertising, or Cost-Per-Click. No matter what you call it, it’s great for small businesses with small budgets.
The other primary online method of advertising, that is similar to reaching out to people who are not actively seeking your services is called “Display Network” advertising. It is akin to Magazine Advertising in the old traditional ad world.
This is where we create ads for you that show up on websites across the internet based on user interests or data collected about them.
It can be set up as Cost Per Impressions (CPM) or Cost Per Click (CPC). So you either pay by the thousand, like a direct mail campaign, or pay by the click that takes a potential client to your website. We’ll help you decide which is best for you.
Please call 720-520-0639 to get started with your direct mail advertising design or an online campaign.