Digital advertising is an effective way to get instant visibility for your business, that targets specific audiences, and is a nice complement to organic marketing! Additionally, it is the fastest method to get your business in the game.
I can get your business shown on Google searches as soon as tomorrow if you need it that fast!
I put advertisers in platforms that will benefit them the most, such as Google Ads (formerly Adwords) and Microsoft Ads (formerly Bing Ads), which are shown in search engine results.
Options include creating text ads, image ads, or video ads. Image and video ads display on websites throughout any city, state or the entire country as part of the Google Display Network.
My preferred method of digital advertising is Google search advertising for most businesses.
It is a form of pay per click advertising where you bid on how much you wish to pay for a lead; and only pay when someone clicks your ad.
Promote Your Business Online with Digital Ads
An example of Search Advertising, which is a specific form of PPC advertising, would be if the owner of a Denver flower shop wanted to target only people who searched for “roses for sale” in a 4 mile radius. I would set up an ad campaign to show the ad to (target) people who typed “roses for sale” into Google, who were located within that radius.
When someone typed “roses for sale” into Google, the client’s ad would show only if those words are part of their search. Then those people can click the ad and be taken to the shop’s website. I can even tell the ad not to trigger if someone searches for pink roses for sale if the florist doesn’t sell pink ones.
Call Jon at 720-520-0639 for details or to ask any questions about the process, the cost, or the effectiveness of digital advertising. If I don’t answer, please leave a message. I can usually get back to you within minutes.
The Benefits of Digital Advertising
- Instant gratification vs building up your internet presence
- The customer is searching for your services, vs you seeking them
- Reach local, city, state, regional, national, or international customers
- Incredible precision
- Easily control your budget
- Track results
- Flexible in placement and revisions
- Pause advertising whenever you wish
- Easily ramp up for season needs
- Cost effective for small business
- Small business can compete with the big players!
Places to Advertise Digitally
You can target five main platforms with digital advertising:
- Desktop computers
- Laptop computers
- Tablets
- Smartphones
- Television
Any combination of those platforms can be run from the same ad campaign. We are able to bid different amounts for each platform separately, on a percentage basis. So you may choose to spend 10% less on desktop than on mobile.
Digital Advertising Consultant
An experienced Denver digital advertising consultant, I create individualized digital advertising campaigns for my clients and manage those campaigns for them. I’ve been helping clients with digital advertising since 2004, and traditional advertising for since 1998.
I take the time to get to know your business and your goals. I will help you to set your digital advertising budget, stick to the plan, and make adjustments as needed.
I provide individualized proposals for each client that relates specifically to your situation. Small business or large, a program will be tailored to your needs and budget. Management of your campaign is handled on a monthly retainer, so you know your exact costs each month.
A long term contract is not required. I am confident you will love my digital advertising services and we will work together for a long time as your business continues to grow.
I am excited to provide this digital opportunity to help with advertising for small businesses that levels the playing field against companies with deeper pockets; and offering it for affordable prices!
Easy to Start Promoting Your Business Products and Services
When you are ready to start your national or local advertising campaigns please call my Denver digital agency at 720-520-0639 for a no-obligation proposal.
Clients tell me I make what they believed to be an intimidating process easy and understandable; and that they are glad they contacted me.
Digital Advertising Advantages
Here are just a few reasons to use digital advertising to grow your business:
Track your advertising results
Small businesses can track the number of people who see their ads on a search-phrase by search-phrase basis. This allows them to put more money towards effective avenues and cut off less effective ones. Small business internet marketing allows you to customize ads specifically for each and every search phrase.
Target your customers more closely
This phrase targeting is a big hit with consumers who feel they waste less time finding what they want. I have a client who sells holiday lights. His company has had much greater success advertising very concise terms like “red twinkle lights” than they ever had with broader ads for “Christmas lights”. The customer gets exactly what they are searching for, giving them instant gratification.
Sculpt your business
A business can even block phrases they do not want to be found for. So if you are a personal injury attorney who does not like to do slip and fall cases, you simply block the words “slip” and “fall” and you will not waste any money on those cases that you don’t want.
Know how much a customer costs to obtain
Businesses can track how much each new customer costs them much better than traditional advertising. And, the best part is, it can be controlled to a greater degree.
Make offers that can be changed in an instant
Let’s say you advertised a special at 10% off, only to realize that nobody thinks 10% is a great deal anymore. If you had paid for a newspaper ad with that offer, or a post card mailing, you could not rescind it. With internet marketing, you simple change it to 15% as soon as you realize your offer was not effective.
Target precise geographic areas
You can reach as limited or as boundless geographic area as you want. Many businesses will expand or contract that area as their business ebbs and flows. So when a small business gets too busy, but the timing is not right to grow their staff, they can simply contract their advertising reach to affect the customer flow.
It’s easy to monitor the effectiveness of your advertising
You get statistics on cost per click, cost per conversion to a phone call or someone filling out your online contact form. You can even see how many times people looked at an ad without clicking on it, giving you invaluable insight into how to phrase your offers.
“The beautiful thing about AdWords compared to traditional marketing and advertising is its measurability,” Rick Sheridan of Menlo Innovations explains. “You can test messages quickly and frequently, compare the relative results and then embark on a mission of improvement based on real results.”
Your budget can be very flexible
For instance, you could have a $10 per day budget to target just one specific phrase each month. Or you could have a $300 budget for a day, and only run the ad for one day if you have a specific need to get rid of merchandise fast! Or, if you have a tiny part of your business that you don’t want to spend much on, you can divide your budget very precisely.
Stopping and starting could not be easier
Going on an exotic vacation with no staff to handle business? Simply pause your advertising so you don’t spend money on advertising when you are not able to answer the phone. Start the moment you are back. No delay!
Start small or start big, but start
I can’t recommend strongly enough that every small business have a Google Adwords account. Even if they are just advertising one single phrase that is their bread and butter.
Now for the best part of small business internet marketing
Very small businesses and start-ups can have a much smaller budget and still attract clients! Very targeted clients! Ones that are right in your area of expertise or area of interest.
Call Jon at 720-520-0639 to get started.
Denver Digital Agency Testimonials
Reviews, references and testimonials for my Denver digital agency from clients. Digital agencies focus on internet advertising, as opposed to print, radio/tv or outdoor.
“Jon handles my paid online advertising accounts in Google and Bing. I get very targeted leads through this, and despite my competitors paying a lot for clicks, I pay significantly less because of the quality of landing pages and the way the ads are written. He maintains over a 99% impression share for my market – top of the market, yet I pay a very reasonable management fee. I recommend Camrud Advertising without reservation for marketing your law practice, or other business online.”
~ Lee Gaber, Pennsylvania motorcycle accident lawyer
“Rocky Mountain Saunas has been working with Camrud Advertising for 5+ years now to optimize our PPC campaigns and increase our organic keyword search presence. We are most pleased with our PPC campaigns, as our ad positioning and our cost per click are quite favorable and effective.
More recently, our Organic key words have begun to climb up the charts on both Google and Bing. . Jon’s knowledge of how Organic search and PPC marketing works is impressive. He is always up to date on the latest algorithms for optimum campaign performance and has a keen eye for details, like proper metatags, site links, etc.
Jon is conscientious in his work ethic and gives more than a full value for the dollar investment that Rocky Mountain Saunas spends with him each year. His internet savvy and marketing recommendations have helped our company become one of the most successful firms in our industry, nationwide. For this we are grateful and say “Thank You, Jon” for all that you do for Rocky Mountain Saunas.”
~ Mike Henson/ Founder/ CEO Rocky Mountain Saunas, Inc.
Let’s Get You Started
Call Jon Camrud at 720-520-0639 for a free, no obligation consultation.