You have found a Google Ads management service in Denver, with over 20 years of experience.
Clients come to me with the same storyline – “I have spent so much money on PPC advertising, and while it works, it is getting expensive.”
We offer strategic pay per click advertising management in Denver on a monthly contract, with no long term requirement, that is designed specifically to save you money – both on click fees and management fees.
Step one is to “stop the bleeding”. That is to say, we make sure you are only paying for effective PPC ads and clicks. After we get errant spending under control, we look at cautiously adding more effective items in a controlled manner.
For broken campaigns, we will first stop the bleeding!
- Pausing all ad groups or phrases that are costing you lots of money without good return on investment.
- Identify ways to improve your quality scores & conversion rates.
- Look at your keyword phrases & match types to ensure you are getting the most out of your budget, and
- Analyze phrases that are triggering ads for phrases that are not apropos to your business. we will ensure you never spend a dime on those again!
Google PPC Management Services
We adjust your account for best performance, to generate more and better leads at the lowest cost possible.
Some of the many elements we work with are:
- Implement strategic goals – maximize brand exposure, leads, conversions, etc.
- Evaluate phrase match types to optimize keyword performance
- Analyze historic CTR and conversion data, and replace underperforming aspects
- Negative keyword setup and additions
- Ad Extension setup and implementation.
- Determine areas where machine learning could improve performance
- Optimize based on analysis of key indicators of performance data
- Add new keywords based on actual search matches
- Delete phrases that are underperforming
Monthly Pay Per Click Advertising Management
Improvements can be expected in click-through-rate and conversions through monthly analysis and testing. The form of keyword phrases, ad headlines, ad wording, landing page effectiveness, and the bid amounts and positions, are all tested and improved continually.
Expertise, follow through, & a track record of success.
We’ve never taken over an account that we could not improve. Often drastically. We do this through a combination of attention to detail, conceptualizing the entire campaign, and getting into the psychology of the user to determine to search intent.
“Our business went to Jon Camrud after disappointing results with several prior Adwords campaign management companies. Jon quickly and clearly pointed out all the mistakes made by these consultants, who inadvertently helped Google grow richer while failing to help our company much at all. Once Jon corrected these mistakes and put more appropriate Adwords strategies in place, our business began seeing positive results. Jon’s intervention helped our company a great deal. As the company’s CEO and director, I am truly grateful to Jon.”
~ Dr. Thomas Giles, Westside Behavior Care, Denver, Colorado
Benefits of Using Our Pay Per Click Management Company
- Save money with expertise and experience
- Increase Return on Investment
- Identify & fix budget “leaks”
- Increase conversions while lowering costs
Your Investment in Our PPC Management Agency Pays for Itself in Saved Click Fees!
Strategic setup and implementation is the key to success in PPC advertising.
PPC advertising management, for campaigns in Google Ads and Microsoft PPC Ads, can get very complex. When done the wrong way, things can look fine on the surface, but your campaign will cost you much more money – twice as much or even more!
When you work with an experienced PPC management company, you will be more efficient with regard to return on investment (R.O.I.).
For instance when you hire Camrud Advertising as your PPC management agency, ‘negative’ keywords strategies are implemented that will keep your ads from showing if a person types in search words that are not what you offer, saving you click fees.
PPC Management Service as a Percentage of Spend
This method is used for accounts spending over $1,000 a month in clicks. We charge 10% of your ad expenditure each month.
Our approach is designed to reduce costs across your Google Ads account (optimization).
Free Estimates on PPC Advertising Management
In most cases, if you are spending $1,000 or more per month on click fees, I can save you as much money as you invest in my services!
No Long Term Contract
You should not be forced to continue to use Google Adwords management services if we are not performing to your expectations. Therefore, our PPC management firm has no long term contract requirement.
“Our PPC campaign is the most sophisticated and advanced of any of our competitors. Stray clicks are the nemesis to any PPC budget. Jon’s attention to targeted and specific PPC ads keeps wasted budget expenditures under control. His invoices are fair. He is always responsive. I would highly recommend Jon for any PPC campaign initiative.”
~ Scott Carson, CEO, CertSave
“I have been using PPC ads for over 15 years, and during that time I have engaged several different companies for pay per click management services. Mr. Camrud is by far the easiest to deal with – he truly makes me feel that I am his only client, even though I am aware that he has many, many clients.
He manages my Google and Microsoft ad accounts MUCH better than the representatives at other companies do – he seems to know way more about algorithms, keywords, negative keywords, campaign optimization and getting more traffic for your budget than [even] the “experts” at Google or Microsoft. He makes excellent suggestions (in fact, I have agreed with every single one of his suggestions), and he is an expert at Google Ads. Since I have been using Mr. Camrud, he has saved me quite a bit of money, while having increased my business exponentially. I cannot say enough about Mr. Camrud – and am very happy that I found him!”
~ Jeffrey H. Penneys, Esq., Personal Injury Attorney
PPC Management Agency in Denver
We offer consultation, and PPC management services from our office in Denver. Machine learning is deployed for some tasks, but we don’t leave the entire Google Ads management to automation like larger agencies. And we put safeguards in place to not give A.I. free reign.
Our affordable Google PPC management services will help you avoid “stray” clicks, as well as increase the “quality score” of your key phrases; effectively providing you a discount!
We optimize your pay per click campaign for the highest return on investment (R.O.I.); not necessarily to get you the most clicks.
This means when you advertise, with us handling your Google Ads management, your budget goes further. We think of your advertising dollars as our own.
Your PPC management company should be analyzing data from:
- Average ad positions
- Ad impressions and clicks
- Click through rates
- Cost per click
- Conversions of the clicks into customers
- Quality scores
Denver PPC Management for Small Business or Large Corporations
Our primary goal for clients of any size is to achieve PPC Optimization, whether that is maintaining a small campaign, or helping a larger company with expansion.
Get Better Quality Scores
“Quality Score” rating is like a discount system for what you pay for your clicks. The higher the score, the lower the cost for a click because your ads move further up in positioning for the same click fee.
For example, you and a competitor are both bidding $10.00 for a phrase, but you have a score of 9 and theirs is 8. Your ad will show above theirs. But that’s not all. They may show your ad above ads that outbid you!
Quality Score is one of the strongest predictors of pay per click advertising success – advertisers with higher quality scores usually get better results with Google Ads.
Advertising Success is Achieved Over Time
As time goes on, effective PPC management entails determination of the following:
- The most effective phrases, not just the highest volume
- Which phrases should be deleted or promoted
- Which protective words are required
- And much more
It’s like a chess game. One must both react to what is happening, and be able to see ahead.
Keywords decisions are often the difference between producing good returns and producing great returns!
For optimized PPC Management call 720-432-9611 to get better return on your investment!
“I retained Jon Camrud to help me with my legal marketing. This man is very straightforward and is definitely an expert. He does his research, so you – the client – understand your competition and what you need to do to gain market share. He doesn’t make ludicrous promises. Rather, Mr. Camrud is a professional who exceeds expectations. He also educates his clients. I would definitely recommend him to small businesses who are seeking to beef up their client base via digital marketing.”
~ Josh Long, Attorney at Law, Longmont, Colorado