PPC Management

You have found a Google Ads management service in Denver, with over 19 years of experience.

Many clients come to me with the same storyline – “I have spent so much money on PPC advertising, and while it works, it is getting expensive.”

I offer strategic set up and pay per click advertising management in Denver on a monthly contract, with no long term requirement, that is designed specifically to save you money – both on click fees and management fees.

For existing accounts, step one is to “stop the bleeding”. That is to say, make sure you are only paying for effective PPC ads and clicks. After I get errant spending under control, I look at cautiously adding more effective items in a controlled manner. In short, I treat your money like I treat my money.

For broken campaigns, I will first stop the bleeding!

• Pausing all ad groups or phrases that are costing you lots of money without good return on investment.
• Comparing your website to your PPC campaign, and identify ways to improve your quality scores & conversion rates.
• Looking at your keyword phrases & match types to ensure you are getting the most out of your budget, and
• Analyzing phrases that are triggering ads for phrases that are not apropos to your business. I will ensure you never spend a dime on those again!

Then we build.

I identify top key phrases that will be most beneficial to you.

I create ad groups, and if applicable, suggest new landing pages in your website, to take maximum advantage of opportunities.

For pay per click management in Denver, call Jon at 720-520-0639 now.

Google PPC Management Services

I set up your account for best performance, to generate more and better leads at the lowest cost possible.

Some of the many elements I work with are:

• Google Ad setup – search advertising and/or display network
• Implement strategic goals – maximize brand exposure, leads, conversions, etc.
• Research keywords and implement recommendations
• Evaluate phrase match types to optimize keyword performance
• Create new ad groups as needed to remain laser focused on intent
• Analyze historic CTR and conversion data, and replace underperforming aspects
• Keyword bidding and adjustments
• Ad Grouping and strategy
• Negative keyword setup and additions
• Create new ads as necessary for A/B testing
• Ad Extension setup and implementation.
• PPC budgeting
• Suggest edits to existing landing pages or creation of additional pages
• Generate any necessary conversion tracking codes
• Determine areas where machine learning could improve performance
• Optimize based on analysis of key indicators of performance data
• Analyze performance to make strategic recommendations
• Add new keywords based on actual search matches
• Delete phrases that are underperforming
• Monitor extensions to the ads, such as callouts and links to your site

For local PPC Management in Denver, call Jon at 720-520-0639 to learn more.

Monthly Pay Per Click Advertising Management

A monthly ad-spend budget is suggested based on several factors, such as size and maturity of the campaigns, and whether you “monitoring and adjusting” only, or looking for more active growth.

Improvements can be expected in click-through-rate and conversions through monthly analysis and testing. The form of keyword phrases, ad headlines, ad wording, landing page effectiveness, and the bid amounts and positions, are all tested and improved continually.

Expertise, follow through, & a track record of success.

I’ve never taken over an account that I could not improve. Often drastically. I do this through a combination of attention to detail, conceptualizing the entire campaign, and getting into the psychology of the user with regard to search intent.

Whether you are needing local PPC management or targeting state, national, or international areas, I have the experience to set up and manage any size PPC account. Call today!

“Our business went to Jon Camrud after disappointing results with several prior Adwords campaign management companies. Jon quickly and clearly pointed out all the mistakes made by these consultants, who inadvertently helped Google grow richer while failing to help our company much at all. Once Jon corrected these mistakes and put more appropriate Adwords strategies in place, our business began seeing positive results. Jon’s intervention and instruction helped our company a great deal. As the company’s CEO and director, I am truly grateful to Jon.”

~ Dr. Thomas Giles, Westside Behavior Care, Denver, Colorado

Benefits of Using My Pay Per Click Management Company

• Save money with expertise and experience
• Target customers with precision
• Professional ad copy writing
• Effective ad testing and refinement
• Increase Return on Investment
• Identify & fix budget “leaks”
• Increase conversions while lowering costs

Your Investment in My PPC Management Agency Pays for Itself in Saved Click Fees!

Strategic setup and implementation is the key to success in PPC advertising.

PPC advertising management, for campaigns in Google Ads and Microsoft PPC Ads, can get very complex. When done the wrong way, things can look fine on the surface, but your campaign will cost you much more money – twice as much or even more!

When you work with an experienced PPC management company, you will be more efficient with regard to return on investment (R.O.I.).

For instance when you hire Camrud Advertising as your PPC management agency, ‘negative’ keywords strategies are implemented that will keep your ads from showing if a person types in search words that are not what you offer, saving you click fees.

Give Jon a call at 720-520-0639 and I’ll outline my paid search management philosophy.

PPC Management Pricing

Pay per click management pricing is typically a “percentage of click cost” or billed by “actual service required”.

Either way, you can get a fixed monthly PPC management cost.

PPC Campaign Management Services Based on Time

With this method the monthly spend is dependent on four primary areas:

1. Level of service
2. Size of the account
3. Advertising goals

1. Level of Service

If you want the account to be just “monitored and adjusted”, that is one level. If you want to maximize performance with new experiments to improve ROI (return on investment) and grow to include more leads volume etc, as your company grows, that is another level.

I recommend the more proactive approach, to spend time on A/B testing new ads or landing pages, or analyzing negative keywords, and make frequent adjustments.

A mature account that is not leaking budget, falls into a comfortable spot in the bidding flow of your industry, with highly performing ads, costs less to manage than a new ad with less data history.

As long as you are making more from your advertising than the amount you are spending, you should keep exploring ways to gain small advantages.

2. Account Size

The size makes an impact on the price, in terms of:

• how many key phrases,
• how many ad groups, and
• how many campaigns,

3. Advertising Goals

Some common goals include:

• brand reinforcement (getting as many ad views as possible)
• driving traffic to your website (getting as many clicks as possible)
• getting sales or sign ups (converting clicks into direct sales)

Brand reinforcement alone is less time consuming than driving traffic and sales, for example.The more ambitious your goals, the more your management investment may be (and your click investment).

PPC Management Service as a Percentage of Spend

You may choose to use the “percentage of the amount spent” on clicks instead.

This method is used for accounts spending over $10,000 a month in clicks. It uses different percentages for different sizes and/or phases in the account life. This could range from 12% to 20%.

Free Estimates on PPC Advertising Management

When you contact me, I will better be able to make a suggestion as to the amount that would be best for managing your particular situation, and suggested click budget, after viewing it.

In most cases, I can save you as much money as you invest in my services!

No Long Term Contract

I believe that you should not be forced to continue to use my Google Adwords management services if I am not performing to your expectations. Therefore, my PPC management firm has no long term contract requirement.

Minimum Commitment One Hour Per Month.

Call Jon at 720-520-0639 to learn more.

“Our PPC campaign is the most sophisticated and advanced of any of our competitors. Stray clicks are the nemesis to any PPC budget. Jon’s attention to targeted and specific PPC ads keeps wasted budget expenditures under control. His invoices are fair. He is always responsive. I would highly recommend Jon for any PPC campaign initiative.”

~ Scott Carson, CEO, CertSave

“I have engaged several different companies for pay per click management services. Mr. Camrud is by far the easiest to deal with – he truly makes me feel that I am his only client.

He manages my Google and Microsoft ad accounts MUCH better than the representatives at other companies do – he seems to know way more about algorithms, keywords, negative keywords, campaign optimization and getting more traffic for your budget than [even] the “experts” at Google or Microsoft. Since I have been using Mr. Camrud, he has saved me quite a bit of money, while having increased my business exponentially. I cannot say enough about Mr. Camrud – and am very happy that I found him!”

~ Jeffrey H. Penneys, Esq., Personal Injury Attorney

PPC Management Agency in Denver

I offer consultation, setup and PPC management services from my office in Denver. Machine learning is deployed for some tasks, but I don’t leave the entire Google Ads management to automation like larger agencies.

My affordable Google PPC management services will help you avoid “stray” clicks, as well as increase the “quality score” of your key phrases; effectively providing you a discount!

I optimize your pay per click campaign for the highest return on investment (R.O.I.); not necessarily to get you the most clicks.

This means when you start advertising, with me handling your Google Ads management, your budget goes further. I think of your advertising dollars as my own.

There is nothing I do better, and few who do it better!

Certified Google Ad Partner

Your pay per click manager, Jon Camrud, is a Google certified Partner in Search Ads and Display Ads.

Call Jon at 720-520-0639 for details.

Your PPC management company should be analyzing data from:

• Average ad positions
• Ad impressions and clicks
• Click through rates
• Cost per click
• Effectiveness of ad language measured in click rates and conversions
• Conversions of the clicks into customers
• Quality scores

In Display Network advertising I also watch and analyze “placement” data, to make sure your ads are performing well on the websites where they show.

Denver PPC Management for Small Business or Large Corporations

My primary goal for clients of any size is to achieve PPC Optimization, whether that is maintaining a small campaign, or helping a larger company with expansion.

The value is in the complexity that pros achieve

My approach is designed to reduce costs across your Google Ads account (optimization). If you are spending $900 or more per month on clicks fees, my pay per click management agency can generally save you as much money as I charge you !

Get Better Quality Scores

“Quality Score” rating is like a discount system for what you pay for your clicks. The higher the score, the lower the cost for a click because your ads move further up in positioning for the same click fee.

For example, you and a competitor are both bidding $10.00 for a phrase, but you have a score of 9 and theirs is 8. Your ad will show above theirs. But that’s not all. They may show your ad above ads that outbid you!

Quality Score is one of the strongest predictors of pay per click advertising success – advertisers with higher quality scores usually get better results with Google Ads.

Better Ad Copy

Ad copy is important in pay per click campaign management for three reasons:

1. Compelling ad copy will help you get more clicks on your ads, which will raise your Quality Score and response.
2. You save money because I analyze user intent in searches, better than automated systems.
3. Since you only pay for clicks, it is important also write ads that dissuade user’s false expectations.

Call Jon at 720-520-0639 to enlist my help as your Adwords management service, and save money.

Advertising Success is Achieved Over Time

As time goes on, effective PPC management entails determination of the following:

• The most effective phrases, not just the highest volume
• What ads should be replaced, as determined by A/B test results
• Whether measured conversions are important or of lesser importance than other factors
• Which phrases should be deleted or promoted
• Which protective words are required
• And much more

The picture is constantly changing and a good PPC management firm brings expertise at reading data, interpreting the meaning, and applying logic and psychological analysis to make on the fly adjustments to steer your campaigns in a winning direction.

It’s like a chess game. One must both react to what is happening, and be able to see ahead.

This is not trial-and-error for a talented Google Ads management service; it is refinement of an effective starting strategy. I make decisions between producing good returns and producing great returns!

For affordable PPC Management call Jon at 720-520-0639 to get started!