Outsourcing pay per click management is for businesses who are not well versed with Google Ads or Bing Ads programs or don’t want to hire staff, yet want to get the most out of pay per click advertising for the least amount of investment.
I have many clients come to me with the same storyline – “I have spent so much money on PPC and while it seems to work, it is getting expensive.”
Success really does come down to the details.
For example, people who have not been immersed in the programs, and only use the basic functionality, do not usually limit the phrase choices enough, falsely believing that any lead is a good lead.
I believe in what some might call a conservative approach, building your campaign as I see positive trends and limit your campaign where I see negative trends. Trending can only be seen over time, and is best identified by professional pay per click management agencies.
It’s really like a chess game. You need to both react to what is happening, and be able to see ahead.
When you first talk with me, we discuss
- which PPC programs you are using, if any
- where you have been with your pay per click programs
- what audience you are targeting
- the website you will be sending leads to, and
- what your budget will be.
If you are new to PPC advertising and have never tried it, even better. A clean slate is a great place to start!
How Do We Get Started?
I advise most businesses to start with a Google Ads account.
- If you do not have a Google account yet, you will start by creating a gmail account with Google. Use something that won’t have to change in the future – I recommend the name of the business, so firstname.lastname@example.org. If you want to start one with your own domain name, you should make it something like email@example.com.
- If you already have a Google account, we can use the email associated with it to create a Google Ads account.
- If you have a Google Ads account, you will send me the account ID number, and I will send you a request to manage it through my Google Management account. Simply respond to the Google email to confirm that you are allowing me access to manage the account. No need to share your password.
Google Ads will send you an email with this message:
Camrud Advertising (772-679-4039) has requested User access to manage your Ad account.
If you accept, Camrud Advertising (772-679-4039) will have access to actively change and manage your account, including all ads and keywords, as well as the ability to accept Terms and Conditions on your behalf. Your client manager will not be able to change your account’s login email and password.
Once you confirm, your account will show up in my administrative dashboard and I will be able to see your account setup and campaign info.
After I have looked it over, I will advise you on what needs to be done and provide a price quote before doing anything.
Once we agree on a price for initial work, and PPC account management, you simply pay a retainer and we can get started!
For existing, broken campaigns, I will first stop the bleeding!
- I will pause all ad groups or phrases that are costing you lots of money without good return on investment.
- I will then compare your website to your campaign, and identify ways to improve your quality scores.
- I will look at your key phrases with regard to match types to ensure you are getting the most out of your campaign, and
- I will analyze phrases that are triggering showing of ads for services you don’t provide, or products you don’t carry. I will ensure those never cost you a dime again!
For both new and existing pay per click advertisers, I identify top key phrases that are typed into search engines that will be most beneficial to you.
I will create ad groups, and if applicable, landing pages in your website, to take maximum advantage of those opportunities.
I provide management services for both search advertising and display advertising campaigns.
The Benefits of Using My Pay Per Click Management Services
- Save money with expertise and experience
- Target customers geographically, with precision
- Get better keyword matches
- Professional ad copy writing
- Ad testing and adapting
- Bid right for optimal positioning
- Increase Return on Investment ROI
- Identification of Budget “leaks”
- Track results of individual words, phrases, groups, or campaigns
- Track conversions
- Fine tune which key phrases make you money
- Insight and Analysis
- Services pay for themselves in saved click fees!
Certified Google Partner
Pay per click manager Jon Camrud is a Google certified Partner who specializes in creating personalized pay per click advertising campaigns for it’s customers, and managing them on a monthly retainer. I don’t leave the pay per click management to automated services like most large pay per click management agencies.
All that does is save the agency money. They charge you the same as me doing it “by hand”, but I get better results and save you money on the click costs!
Call Jon at 720-520-0639 for details.
How do you charge for campaign management?
Denver pay per click consultant Jon Camrud charges by the hour for keyword research, campaign setup and ad writing, and work done within your campaigns.
After the work to get your pay per click campaign set to be effective is completed, I have to react to what is happening with keyword phrases that are typed into search and triggering your ad. I also attend to the constant changing of bid positions. This is done on a monthly retainer.
I can check your account as often as you wish, but I find that for the first few months, weekly is best. Then as the account gets into a more stable state, monthly pay per click maintenance is adequate for most small businesses.
The amount per month depends on how many campaigns, groups and phrases I are monitoring, and how fast you want to expand your search account size.
It starts as low as $75 a month.
Click charges are paid directly by the advertiser with a credit card on file with the platform (Google, etc.).
Call 720-520-0639 for expert pay per click management services from Jon Camrud. I’ve been doing this since 2004. There is nothing I do better, and few who do it better!