Running a Denver internet marketing firm has made me aware that not everyone speaks our language. I realize that when I talk to clients about my services, they can follow as long as I don’t use industry jargon that they have never heard.
One of my top goals is to find ways to speak to clients about our services in the most simple terms possible.
What A Denver Internet Marketing Firm Does
The simple purpose of Denver internet marketing firms is to help your website tell Google and Bing what it is about. I do that using words.
These words are placed in certain positions within the website, in certain quantities, with relationships to phrases that are similar, with limited repeat use of exact phrases from page to page. This typically results in a higher ranking when search engines show the list of applicable sites.
How to Think of Websites
I concern myself with your present site and your future site from the start.
Successful websites are “now” initiatives rather than just online brochures. They need to have current pages (what internet marketing firms call “date stamps”) and show regular, steady growth in terms of overall size, in order to be a good candidate for top rank in search results.
Creating Authority
Now that most businesses have some online presence, Google is looking for sites with some authority in their particular field to help decide what to show highest in their rankings. This authority is shown not only by how much good, unique content your site has, but also by how many other sites think enough of your content to link to it in order to explain something to others.
Page authority adds up to domain authority. Your domain, which is your address on the internet, gets an authority rank from the authority created by your individual pages and from other sites linking to yours.
Google looks at your site, then your presence on the internet, to determine your authority and your rankings. The more you’re seen in different places relating to your subject, the better your site ranks, all else being equal.
It’s About Keywords and Key Phrases Creating Meaning
Words that define your business must be present in the pages of the site in key areas such as the title shown in the browser, and descriptions of each page in the code, in order for the page to be considered by Google. These are called “keywords” by internet marketing firms. When put into phrases they are called “key phrases”.
Reinforcing keywords in content. Most of the top sites that come up in Google searches have had important keyword work done; we go beyond the basics and create page authority.
One of the main elements in creating page authority is to work with keyword saturation in the site content. Saturation in the sense of having the correct amount of saturation, not saturating completely. This happens on several levels, not just within the ‘story’ on the page.
Internal Linking
Page authority is also created through linking related pages of your site between pages. This linking between pages creates a map for Google to follow.
Where does it lead? Links lead to the pages that we are telling Google are our most important pages. You may hear your internet marketing consultant call these “Landing pages”.
Simply put, that means we want Google to land the clients onto those pages, instead of your home page because they explain exactly what the client needs to know.
Building site size and date stamping are important factors. Google wants to show only the best sites on their first page. In general, these sites tend to be kept very current and are comprehensive in their information.
One way we do this is with regularly scheduled “blog” entries about your business on your site. The word blog comes from “web log”. These are also called articles, and will help both site size and fresh dating, plus allows search engines to know when to look for new articles. A minimum of one per month is suggested.
Social Media Sites and Directory Sites
Google takes note of the activity on top social networks and rewards your site for participation and activity. At a minimum you want to be involved with Facebook, Twitter, Google Plus, and Linked In. The number of times you put content on those sites depends on the industry you are in, and who your audience is.
Your presence is also noted by Google in links all across the internet that come back to your site on websites that are not controlled by you. Those include things like online Yellow Pages, Yelp.com, Google Places, Local.com, etc.
I hope this didn’t get too confusing. Being a internet marketing firm that is very thorough, I often can’t help but confuse clients who are unfamiliar with our industry. That is just the nature of this very intricate business.
If nothing else I hope to have impressed upon you that things can be done the right way or many wrong ways with your market friendly web site.
Call for a free initial consultation about getting your website ranked high on Google, Bing or Yahoo.