Internet Marketing Company in Denver
Internet marketing is the methodology of promoting your business to internet properties, such as search engines and social media outlets, on computers, tablets, and smartphones.
Typically I work to get your website ranked with search engines while I help you with getting an advertising presence.
If your website is not visible online when someone does a keyword search in one of the search engines, you’re missing out on a huge audience, regardless of your industry, location, or expertise.
This can take time to convince the search engines that your site deserves to be ranked high. So I create some advertising and social media entries to get your business in front of potential customers immediately.
My Denver internet marketing company provides the vital service of helping small business websites to be seen on search engine inquiries – at the most reasonable investment level I can for your business goals and geographic market.
Denver is one of the most technology-oriented cities in the US – You can take advantage of that by hiring me to help you with your online marketing to reach that tech savvy audience.
Call internet marketing consultant Jon Camrud at 720-520-0639 to get started!
We’ll discuss your company’s current status in the marketplace, your goals, and your budget. From that conversation I will recommend a strategy to increase your online presence.
Internet marketing is very broad in its scope and includes:
“Dollar for dollar we have done better with Jon than anyone we have tried.”
~ Kathy Fleming, Royal Comfort Heating and Air Conditioning, Littleton Colorado
Internet Marketing vs Traditional Marketing
Internet marketing is effective in getting you customers because you have a greater ability to target your audience than with traditional marketing.
When we talk about “targeting”, we mean going after the exact audience for your message, to get you the best client for your small business.
That means less money is expended for client acquisition than with traditional marketing.
Although different in it’s delivery, it is similar to traditional marketing because great design and enticing messaging is important. Targeted placement not only gets you noticed online, but also puts you in a better position to sell your products or services.
The competition for being shown in top spots on search engine results pages is fierce.
The process to get your website “ranked” by search engines is called search engine optimization, or SEO for short.
In addition to getting your site ranked high, I provide an effective arrival experience onto your website for your potential clients.
This is a vital aspect because the message on your website landing page creates the impetus for them to pick up the phone and call you, buy from you, or connect with you.
I make it simple for potential customers to follow you on Twitter, Facebook, Google, or another social media marketing.
Or better yet, get them to use their own social media account to promote your site and business!
Ready for more customers? Call 720-520-0639 now!
It All Starts with Keyword Research
My first task in internet marketing for your business is to find the most often searched keywords that relate to what you are offering customers. I then implement website layout and functionality that the search engines reward with high ranking.
Creating compelling reasons for searchers to click on your site when search engines like Google and Bing present your information is a vital component to your marketing success.
The goal is to send the customer to pages on your site with products or services that match their search intent.
After consultation with you about your business offerings, I come up with keywords and phrases that are good matches. Those keywords are entered into Google tools to determine how many people are actually typing those exact words as they search.
Those numbers will tell me which keywords are worth worth your investment to capture as an interested audience.
I take a very methodical approach to keyword research and implementation to get your site to the top page on Google and other search engines.
I’ll develop a plan off of the keywords, get your website optimized, then give you a proposal for promoting your website to a local or national audience.
How Much Does Internet Marketing Cost?
Ranking high is not usually instantaneous. It takes not only an initial investment in online marketing on your part for website development, social media setup, and directory listings, but also takes a monthly marketing expenditure to consistently improve positions over the several months it may take to get to page one… and continue to compete for top ranking.
I can work with any budget over $200 a month, however, you need to be aware that the smaller the budget the more limited the ranking opportunity and exposure will be for your business online.
Call me at 720-520-0639 to discuss what kind of budget it may take for your unique situation.
“Is Your CRO Working?”
CRO stands for Conversion Rate Optimization. Never heard of it? That’s okay, it’s what I do. So what is it, and do you need it?
Basically, effective internet marketing comes down to three things:
- preparing your site for online marketing (SEO)
- getting traffic to your site (SEM and PPC Advertising)
- converting visitors into customers (CRO)
Preparing your site for online marketing, and driving traffic to your site is vital. But the next step is very important to your return on investment.
- Once a visitor arrives, are you a good host?
- Have you given them the information they seek?
- Do you have a mobile responsive website for those searching on a smartphone?
- Have you given them your Unique Selling Proposition?
- Have you given them a reason to look around?
- How about a easy way to contact you?
Let Your Internet Marketing Consultant Worry About It
Those are all things that I think about when creating your site, and writing your blog article content or landing pages for PPC advertising.
These conversion-rate elements are also things that are budget busters for many small businesses that allocate too small of a budget to their online marketing.
When setting your budget we have to first make sure you have budgeted to get the visitors onto your site, but also to make sure the budget covers enough time to properly devote resources to converting customers. It does take some time to do it right.
It is understandable that a small business owner might think they are done after shelling out some money for not only a modern website, but also for a monthly advertising budget. But if you put out that money and don’t convert visitors into leads, you are stopping short of the goal line.
Two things are important in conversion optimization:
- to take time to truly think through the experience of the person landing on the webpage, and
- to test alternative situations that might improve conversions of visitors into customers
More Conversions Means More Profit
You can see that it makes sense to allocate some budget to do at least a small amount of initial A/B testing in advertising to see if you can increase conversions. That is something you can’t do in traditional advertising without spending a lot of money. But we can do it affordably online.
As stated above, many businesses cap their budget before allowing for this. Sites have increased their long term conversion rate by 100% with such simple things as changing their sign up language from:
“Start Your Free 30 Day Trial” to “Start My Free 30 Day Trial”
So, once I get you onto the first page of Google organic results, try re-allocating some of that pay per click money to conversion optimization.
To learn about more things that you never even knew existed, contact Jon Camrud at 720-520-0639 for a free initial consultation.
In a Rush to Get Exposure?
If you don’t feel you want to take months to gain ranking and spend monthly to keep your website in the top page of the rankings, you might want to jump straight to internet advertising. Internet advertising can promote not only your website but also your physical store or other kinds of services you offer.
Advertising vs Marketing
SEO and search marketing are by far the most popular marketing methods these days for large and small business.
Nearly every Denver business is doing some form of internet marketing, which creates a crowd looking for space on the first page of search engines.
A quicker way to get in front of potential customers is to bypass that jam with search advertising or display network advertising, which puts small businesses right in the mix with large companies that have much larger budgets.
I invite you to look through this site, and think about the areas that you are interested in marketing or advertising, and contact Jon at 720-520-0639 for a discussion about your options.
I look forward to working with you and answering any questions you have about my Denver internet marketing company, and to helping you succeed online.
Denver Internet Marketing Consultant
Denver internet marketing consultant Jon Camrud has been helping companies with their public image since 1995. I began with branding and logo design and through the years have helped hundreds of small businesses grow and become prosperous.
For a business in Denver, internet marketing is essential, whether you are doing business only in your neighborhood, in your city or town, at the state level, nationally, or internationally. The approach for each is a little different for ongoing operations, but at it’s core internet search engine marketing is made up of the same base elements:
- A great website optimized for search
- A network that extends to the internet beyond the site
- Continual growth of the initial site
- Giving the customer what they want
- Continual advertising
As an experienced internet marketing consultant in Denver, I provide these basics and more. I operate a small business myself, so small business marketing comes naturally to me. You will love working with a fellow small business owner who realizes the importance of setting a reasonable budget and sticking to it.
Ready to Grow Your Denver Small Business?
Internet marketing is definitely the way to grow your business. I begin with a free consultation to learn about your business, get a feel for your ideal customer or client, understand your goals, and learn about your current marketing activities.
This initial consultation will allow me to give you specific recommendations as to optimize a plan for success.
Call Denver internet marketing consultant Jon Camrud today at 720-520-0639 to get started with your future! Read what my clients say about my marketing services.
Incidentally, I work with small businesses across the nation, so don’t hesitate to call.