Internet Marketing Company in Denver
Internet marketing, also called digital marketing, is the methodology of promoting your business to internet properties, such as search engines and social media outlets, on computers, tablets, and smartphones.
My internet marketing consulting provides the vital service of helping businesses to be seen online at the most reasonable investment level I can given your goals, competitors, and geographic market.
Digital marketing boils down to this question: If someone did a Googe or Microsoft search for a product or service that your company offers, in your area, are you shown?
Stategic Marketing
The first step in most digital marketing campaigns is strategy. This may be built around driving traffic to your physical location or gaining more online traffic.
My Denver digital marketing agency focuses on the basics first, then applies those basic principles and actions to the marketing and advertising to bring you customers.
My typical services include these main items, along with custom items on a per site, or situational, basis.
- Analyze your web site on multiple SEO points (or for a fresh site, go to #2)
- Interview you about your business, your ideal customers, and your goals
- Perform in-depth keyword research and analysis
- Select the best key phrases for your situation
- Create an organizational plan for your web site
- I work with your webmaster to implement strategies
- Optimize the on-page elements that search engines are seeking
- Optimize the visible content on the site pages
- Create a paid advertising campaign
- Inter-connect the site with the ad campaign
- Add a blog, if you don’t have one
- Write regular articles that relate to the organizational plan
- Create social media system of accounts
- Distribute to a directory network
- Link and interlink everything
- Set up Google Analytics
- Monitor your results
I will never sell you anything you don’t need. Every element of my professional search engine marketing has a purpose, and each package is carefully prescribed for your unique situation.
In addition, I will advise you if I ever think you can get further with another search engine marketing agency than you can with me. I want you to know that I want the best results possible for you and your small business marketing.
Call Denver internet marketing consultant Jon Camrud at 720-520-0639 to get started!
We’ll discuss your company’s current status in the digital marketplace, your goals, and your budget. From that conversation I will recommend a strategy to increase your online presence.
“Dollar for dollar we have done better with Jon than anyone we have tried.”
~ Kathy Fleming, Royal Comfort Heating and Air Conditioning, Littleton Colorado
Internet Marketing vs Traditional Marketing
Internet marketing is effective in getting you customers because you have a greater ability to target your audience than with traditional marketing.
When we talk about “targeting”, we mean going after the exact audience for your message, to get you the best client for your small business.
That means less money is expended for client acquisition than with traditional marketing.
Although different in it’s delivery, digital marketing is similar to traditional marketing because getting in front of the right audience, creativity, great design, and enticing messaging is important.
If your primary sales are offline, your Google My Business account is arguably the most valuable. It helps your business to be shown locally on searches as well as Google Maps.
Targeted Marketing
You’ve probably heard the term “targeted marketing” thrown around quite a bit. Targeted marketing refers to picking a method that speaks to or “targets” a smaller segment of the overall market.
An example of a traditional targeted ad would be choosing to advertise in a particular section of a newspaper, such as the sports section – if you are promoting a sporting goods store. This targets not only a geographic audience (those that live in the distribution area), but also an interest, sports or fitness.
Ready for more customers? Call Jon at 720-520-0639 now!
“Is Your CRO Working?”
CRO stands for Conversion Rate Optimization. Never heard of it? That’s okay, it’s what I do. So what is it, and do you need it?
It is the art of turning leads into customers. Whether that is website visitors, ad responders, or social media users. Conversion is the next step after you get someone’s attention online.
To learn about more things that you never even knew existed, contact Jon Camrud at 720-520-0639 for a free initial consultation.
Denver Internet Marketing Consultant
Denver internet marketing consultant Jon Camrud has been helping companies with their public image since 1995. I began with branding and logo design and through the years have helped hundreds of small businesses grow and become prosperous.
For a business in Denver, internet marketing is essential, whether you are doing business only in your neighborhood, in your city or town, at the state level, nationally, or internationally. The approach for each is a little different, but at it’s core internet marketing is made up of the same base elements:
- A website optimized for search
- A network that extends to the internet beyond the site
- A social media presence
- Giving the customer what they want
- Effective advertising
Give Denver internet marketing consultant Jon Camrud a call at 720-520-0639 to get your business booming – get a free no obligation discussion about what I do for my clients.
How Much Does Internet Marketing Cost?
It takes an initial investment for website optimization, social media setup, and directory listings, but also takes a monthly marketing expenditure to consistently improve positions over the several months it may take to get to page one… and continue to compete for top ranking.
I operate a small business myself, so small business marketing comes naturally to me. You will love working with a fellow small business owner who realizes the importance of setting a reasonable budget and sticking to it.
I work with almost all budgets, but you should plan on spending at least $1,000 initially, and allocating at least $300 per month to marketing your business, between digital advertising and internet marketing activities, depending on your location and competition of course.
Please be aware that the smaller the initial, the more monthly expenditure should be increased for market exposure for your business.
How Much to Budget for Internet Marketing
The traditional rule of thumb is ten percent of what you want to bring in, if you are an established business. A new business may need to spend more along the lines of fifteen percent of the total business you hope to do.
So if you’re looking to make $500,000 you would want to spend about $50,000 in online marketing and advertising. As always, some industries will need to spend more, some less.
Call me at 720-520-0639 to discuss what budget I recommend for your unique situation.
Ready to Grow Your Denver Small Business?
Internet marketing is definitely the way to grow your business.
Call Denver internet marketing consultant Jon Camrud today at 720-520-0639 to get started with your future! Read what my clients say about my marketing services.
Incidentally, I work with small businesses across the nation, so don’t hesitate to call if you are outside of Colorado.
In a Rush to Get Exposure?
The quickest way to get in front of customers is to bypass the website ranking jam and proceed directly with search advertising, which puts businesses right in front of customers.
So, if you don’t want to take months to gain ranking and spend monthly to keep your website in the top page of the rankings, jump straight to digital advertising.
“I have worked with Camrud Advertising for several years with great results. Jon makes a difficult subject easy for me to understand and evaluate. My views and hits are way up, thanks Jon.”
~ Mark Vissering, State Farm Insurance, Denver, Colorado
“Whatever you are doing, keep doing it… we have been busier than we ever have, and the jobs are so local that we don’t have to drive across town anymore. We can do 5 more jobs a day! We’ve had to hire two new employees this year to keep up.”
~ Doug Fleming, Royal Comfort HVAC, Denver, Colorado