How do you acquire customers?
This can be the single biggest challenge to businesses of all sizes.
New Customer Acquisition is Your Key to Success
Whether you are looking to acquire new customers for a start-up business or increase customer acquisition for an established company that is expanding, I provide strategies that work.
One of the best ways to acquire customers is to use a digital acquisition strategy using Google Advertising.
Increase Customer Acquisition
Google advertising works for large and small business because it allows any size company to immediately compete with the bigger businesses to acquire customers. You have equal opportunity to get in front of prospects.
The only difference between your ad campaign and the big guys is how often you can show your ads. Larger companies can obviously afford to show their ads all day long without running out of budget. Maybe you can’t, but you can pay the same price as them to acquire a customer.
Call Jon at 720-520-0639 to learn more about creating a customer acquisition campaign.
Google Ads Budgets
Only you can decide what your ad budget will be, but Google Ads gives you the ability to determine what you are willing to pay for a click / lead to acquire customers. It also allows you to cap your spending at a per-day maximum.
Most traditional advertising requires a long term commitment to a level of spending.
Google Ads does not.
So, instead of thinking about budget as a yearly, or even monthly amount, a business simply needs to look at their cost of goods sold and compare it to their actual profit for a product or service in order to determine how much room they have to spend for client acquisition.
Keeping this in mind, you can determine how much each lead is worth. Which informs us as to how much each search phrase or placement is worth to your individual situation.
Realize that each click on your ad will not necessarily result in a client. I take that into account when setting up your bid structure.
For example, if you run a repair business, and you know you make about $50 on each repair call, you would need to make sure that the combination of how much you are bidding and how often a click on your ad leads to a sale leaves you with a profit. So maybe you are capped at bidding no more than about $10 per click. This means you can have a few clicks that don’t result in a sale, and still make money. How much money per sale is also factored in.
It is perfectly acceptable to start small and grow your ad campaigns as you see success!
Learn more by calling customer acquisition strategist Jon Camrud at 720-520-0639 now.
Advantages of Google Ads for New Client Acquisition
Here are some of the great things about Google Ads:
- Campaigns can be as large or small as you want – as small as a single search phrase!
- You only pay as much as you are comfortable paying
- Pause or run ads as your income allows
- Change your offers, or pricing as often as you like
- Target specific geographic areas
- Choose the hours of the day you want your ads to show
- Block people from clicking based on individual words they include in their searches
- We can experiment – it’s easy to stop if something doesn’t work
And so much more.
Hire a Google Ads Certified Partner
First, a warning about Google Ads!
Like many things, if you don’t thoroughly know what you are doing, you can get burned. It is easy to spend money and get nothing out of Google Ads.
Google makes it very easy to do that. It’s a program called “Smart Campaigns”.
Avoid signing up for Smart Campaigns in Google Ads
Smart campaigns is a Google set-up to make it easy for any business to get started quickly.
So what’s the problem?
Google makes money every time your ads are clicked. They don’t really care if those are truly good prospects – they get their money for either bad clicks or good ones.
My job, as your customer acquisition company, is to find you the best prospects, not the most clicks. I aim to get you the best return on your investment.
You only want to pay for the very best prospects
Free Consulting?
I can save you as much as you are investing in my services.
For example, one business came to me after spending $1,500 in Google Ads in the first month, with no results.
It was not apparent to him that he was getting “bad clicks”; he just knew that he spent $1,500 and got no calls or emails for his service business.
When I looked into his account I immediately saw that his ad was showing for many “stray” searches, and in states in which he didn’t provide service.
I was able to correct the problem easily, and he is a client to this day.
If he had not hired me, he probably would have just quit using this valuable advertising resource.
He paid less than $700 for me to set up the account correctly for his needs! That’s more than free consulting!
That client saved $800 the first month! And $1,500 every month thereafter!
I’ve seen many ads on Google that have nothing to do with what I searched. I’m sure you have too. Those are usually businesses setting up and running their account without professional help.
So, please call digital marketing acquisition consultant Jon Camrud at 720-520-0639 to get started the right way out of the gate.
“We have been busier than we ever have, and the jobs are so local that we don’t have to drive across town anymore. We can do 5 more jobs a day! We’ve had to hire two new employees this year to keep up.”
~ Doug Fleming, Royal Comfort HVAC
Pros and Cons of SEO vs PPC for Client Acquisition
I am frequently contacted by businesses that simply don’t have the budget to land on page one of Google in the natural rankings. These clients need to do one of two things:
- Build a site with the possibility of future ranking, making sure you have the structure planned correctly for future expansion. Then do the more in depth SEO work when the money is available.
- Or, go directly to Google advertising. Denver is a great place to advertise online because of it’s tech savvy population.
Google advertising costs can be less to start. If you are not greedy, you can start with a few great keywords, and build.
Call Jon at 720-520-0639 to get started.
“Jon has always been a key part of our marketing for our two businesses [custom home construction and Alternative Energy Solutions] from web site design to display ad designs. His eye for detail and follow through are 2nd to none. I wouldn’t dream of marketing my business with out his expertise and input. Very personable and real, understands real world business.”
~ Daniel J Longsdorf, Clear Blue Energy Inc., Colorado
Which Costs More, Natural Ranking or Advertising?
First, you have to realize there are many levels in each. Assuming starting from scratch with a few phrases as your goal, both require an initial investment of about the same amount.
With both approaches, ranking or advertising, you need to decide which search phrases are most important to your business.
Therefore, each process starts with keyword research to find out which keyword phrases are best for you to try to get on page-one. I use that same research to identify online advertising opportunities.
Second once key phrases are identified a plan is made for creating pages on your website. A typical site with a menu of “about us, testimonials, services and contact us” isn’t going to get you high rankings.
For advertising, good, relevant pages are also needed on your site in which to send customers, so we are still looking at roughly the same costs at this point.
The speed with which your site can get in front of potential clients with advertising is primary initial benefit.
Third. Each page on your site needs to be optimized for Google. This is where costs begin to mount in SEO work. It takes money for planning, implementation, tracking progress and making adjustments. Within each page we link phrases to other pages in your site to create a hierarchy that Google recognizes.
Getting ranked on page-one of Google is a lengthy process. It begins with good page planning, goes into great content writing, is enforced with social media and citations, and is rewarded as it consistently grows over time.
In fact, search engines like monthly activity on your site, with original content. That means you set a monthly budget to have me write articles, or optimize articles that you write.
But if the budget is too small to allow for the various tasks involved in the SEO process, you simply can’t accomplish the goal of first-page ranking if you face much competition in your market.
In these situations I recommend going to pay per click advertising so you know for certain you will be on page one of Google.
I will need to do a certain amount of planning and ad writing with an ad campaign, however the process is quicker and your site pages do not need to be as in-depth. It’s perfectly fine to start out with a small site with advertising, as opposed to needing a larger site to make a splash in rankings.
Advertising is Recommended if Your Budget is Small
To recap, you need a good initial investment with both search engine optimization and Google advertising, however, you can get further, faster with advertising.
Ranking high is a multistep process, each process needs to be done a certain way, without taking shortcuts. This is not an inexpensive process.
Call Denver advertising consultant Jon Camrud for a more in depth discussion about what is best for your particular budget.