My web design process starts with you making an outline of your business structure. Don’t try to look at the large picture first, just go step by step. As your web designer I’m here to help, call 720-520-0639 if you need to talk about these steps before you begin.
1st – Determine The Site Direction
We do this by listing what phrases your ideal customers will talk with you about when they call.
These are called key phrases, and are what search engines use to show your site to potential customers. We rank these phrases from most important to least important. You could have us start with 10 or more.
So, for instance, for a Denver web design company, I would list:
- Denver web design company
- Denver website design
- Denver web designer
- mobile website design
- small business web design
Think in terms of what the ideal client would type into a search engine to find your services. One or two terms for each product or service you offer is a good start.
2nd – Identify What the Client Needs to Know
The question to ask: What do potential clients unfamiliar with our company, or even our industry, need to know about me/us to feel comfortable calling or hiring us?
A good website design / structure answers the questions: Who? What? When? Where? Why? How?
Just like a well-written news story, a website answers these unspoken questions that visitors have. Our job is to answer those questions for them to be comfortable that you are the right choice for them.
People generally like to do business with people who are fairly close to being like themselves. So, it is good to let them know some basic things about yourself or your business.
“We have a light-hearted staff that enjoys what they do, but are professional enough to get the job done right”.
Or more factual in nature: “We are a small business made up of 2 management positions, 2 sales people and 3 staff members.” Or we can tell them how long you have been in business, what your focus is on, or why you got into the business you are in and what you like about it.
For the “what”, we want to tell them a little bit about what makes your product or service unique. They probably found your web site by typing basic keywords into search engines, now we want to grab them and make them take action.
“We make the longest lasting widgets in our Denver factory” or “Our Denver web design professionals are able to provide Colorado consumers with the best quality sites at a moderate price point.”
“Our Colorado factory operates 24/7 so typically you can expect to get your project within 5 business days” or “Projects are phased in yearly increments over a five year period”. For an event web site, people need to know:
- the time of day
- the day of the week
- and the month and year of the event(s)
This could be where you are located, or where you offer your services.
“Our service area includes all of Colorado and parts of surrounding states” or “We offer the best pie in Colorado at our Denver location at 155 Lowry” or “Our delivery area is 20 miles from zip code 80230” or “We offer the best web design, Denver and beyond“.
This question should answer why use YOU, and not a competitor. Some good things we will want to list:
- any awards you have won
- client testimonials
- good reviews you have received
No awards? The star of this question can also be your “benefits”. List any and all benefits to using your services or buying your products. These can be experienced based, or cost based, or quality based. Use your imagination as well as being factual.
The how can be a quality-type statement such as “We focus on customer service to give you the best experience when ordering your website”. Or, it can focus on the technical, such as “By operating as an assembly line operation we have honed the process of building widgets to eliminate all errors”.
We can also answer how you can be contacted. “It is best to call us to discuss your project so we can explain our process in terms of your specific needs”.
A good approach to writing a website is to make it so easy a child could understand it
3rd – Answer Questions That People Always Ask
These are referred to as FAQ (frequently asked questions). One of the nice things about a web site is that we can use it to ease the burden on staff for the basic questions all customers seem to ask. If your business is one where it is essential that you speak with the client from step-one, FAQs may not be the way to go.
4th – Set the Budget
It is important in web site design that you tell me your budget instead of just telling me how big you want the site, (how many pages you want, for instance). This allows us to build the site within your budget but allow for future expansion as your success grows.
It also will dictate how extensive the graphics will be on your site.
Once, I had a client who kept resisting every suggestion. I couldn’t figure out why at first, then I realized he was worried about the cost, but was embarrassed to tell me he couldn’t spend much money. It saves a lot of time and energy if you just level with me about your budget. Yes, a bigger site costs more, but planning it right from the onset is vital, even if the build-out is over time.
5th – Send Me the Info
Call for your free initial consultation. I will give you pointers, and after you send your info, I’ll sort your preliminary information into pages and a structure for your new site and talk to you about your website design (the look and feel), and budget.
Call Jon at 720-520-0639 to get started!