The terminology used by an web advertising agency is slightly different than traditional advertising. I hope this page presented by Colorado internet advertising consultant Jon Camrud helps you get a better handle on the industry.
You may also want to check out our Colorado Internet Advertising FAQs.
Bing – Bing is the search engine created by Microsoft. On the search engine pay per click ads are shown on an auction style basis, and shown at the top inside of results pages.
Conversion Tracking or Conversion Rate – In an PPC situation, you can track conversions of approximately how many clicks result in a potential customer contacting you off of your website, or taking some other action on your website by placing conversion tracking code within specific site pages.
CPC – acronym for cost per click. In a PPC web advertising campaign it is important to know how much your clicks are costing on average. The averaging aspect comes into play because your clicks will not always cost you the amount of your bid.
Google AdWords – Google AdWords is a pay-per-click text ad and display ad network for the Google search engine, a.k.a. index. It is the most popular web advertising network.
Google Display Network – Google display network is an opportunity for advertisers to show a display ad on webpages throughout the internet based on a matching of keywords, that the advertiser chooses to be shown for, with the keywords that Google finds within the individual pages of websites that allow their ad sense advertising. This is a pay per click opportunity.
Google Engage – Google advertising agency membership providing training and updated information to the online advertising industry. Not every web advertising consultant is a member, but it is very useful for your agency to be a member to keep up with latest on pay per click features for Google advertising.
Internet Advertising – Internet advertising is the term that encompasses all online advertising including pay per click ads, banner ads, and e-mail advertising.
Microsoft AdCenter – AdCenter is the pay per click text ad offering for the Bing and Yahoo search engines. They show text ads that are triggered by keywords on those indexes.
Paid search – This refers to the various types of paid advertising placement that an advertiser can put on to Google, Bing, Yahoo, Facebook, and a variety of individual websites and banners, and text ads on the sidebars and within content.
Pay Per Click – This refers to type of online advertising where the advertiser is billed based on how many times a user clicks their ad. It can apply to both text ads and display ads in online advertising. Benefits of Pay Per Click Advertising
PPC Advertising – PPC is an acronym for Pay Per Click. PPC advertising is the fastest growing segment of advertising today. No other method is even close to having the same growth rate.
PPC management – this refers to hiring of a company for management of campaigns for Google AdWords and Microsoft AdCenter. Specialists who know how to get the most out of your pay per click advertising expenditure can both save you money and improve your results. Camrud Design is a Denver PPC management company.
ROI – the acronym for return on investment. This is a measurement of how well your advertising dollars are being spent. Most pay per click programs have various categories of statistics to show the online advertising agency what the return on investment is.
White label – Also referred to as white labeling, this refers to an web advertising company hiring or subcontracting, with a specialist in the field of PPC or to provide services without without the end-user knowing the identity of the actual worker. Many times these white label services are from overseas. At Camrud design we never use overseas labor. We do however offer white label services within the US to other companies.
Yahoo – Yahoo is the grand-daddy of the current search engines, while not the biggest, it is the oldest major search engine. When users type in a key term, pay per click ads are shown on the top and sides of these results pages as well.
Call Jon at 970-422-2218 to get started with an online advertising campaign.