The first step, and arguably, the most important, in any professional online marketing program is to find highly searched and relevant keywords for a particular business with a SEO keyword research study. SEO stands for search engine optimization.
The better the set of keywords that you are using to market your business online, the more success you will have, all things being equal. I am an expert keyword researcher and analyst! I will help you on all levels of keyword research from selecting the beginning keywords to search, to refining those key phrases, to choosing the best ones for marketing your business.
We want to find the most exact keywords and key phrases that will be entered by your customers. The closer they match to to what you offer the more likely you are to be able to sell them your services or goods.
SEO Keyword Research is the Basis for Everything in Internet Marketing and Advertising
You don’t always just want to default to the most searched terms. When you hire me for SEO research services, I analyze the competition, and your chances of not only getting found but optimizing for conversion of those people who find you online into customers!
I will segregate these key phrases into different tiers of importance that we will be going after in phases. I phase this for a couple of reasons:
- The primary reason is that, unless you have a very large marketing budget, you are better off focusing on a smaller group of keywords.
- A secondary reason, related to the first, is that when we talk about your website optimization, you need to have a page dedicated for every one or 2 phrases that you want to rank high for. Most people’s websites are not that large when I inherit them.
Don’t worry if SEO keyword research services sounds confusing. It’s just because it’s new to you. You don’t need to know all the details, we take of that for you.