Small businesses enjoy two primary advantages when using a professional PPC agency for setting up and managing their online advertising:
- Save money on errant clicks and better quality scores.
- Realize a better return on investment through higher conversions.
Your initial Google Adwords and Bing Advertising account setup includes researching the best search terms for your business and implementing them in a well organized and highly thought out online advertising account.
My PPC agency constantly analyzes your campaigns to get good click through rate, optimize positioning, and reduce unwanted clicks.
My goal is to have your investment in my services paid for by the money I save you in ‘stray’ clicks and increased quality scores (which translate into discounts on click fees), and higher conversions of clicks into sales.
PPC Optimizing and Expansion
The goal of achieving high “quality scores” from Google advertising (and Bing Advertising) for your chosen phrases is a priority because Google has a formula which will save money on click fees. An over simplification, for the purpose of this article, is that you receive a discount off of the full price of a click charge when you have a better score than your competitor.
To achieve high quality scores, our PPC agency achieves a tight correlation between the phrase searched, the ad copy, the url, and the page the visitor is taken to within your site, aka the “Landing Page”, to gain the best possible “quality score” from the Google and the best possible experience to ‘give the user what they are asking for’.
The Value is in the Complexity That Pros Achieve
I will set up your Google and Bing accounts, campaigns, groups ads and copy, and phrases as needed for best performance, with the goal of generating more and better quality leads.
- Analyze each key phrase for proper level of geographic targeting
- Break out new ad groups as needed to keep them very focused
- Analyze historic CTR and Conversions of ads, and replace underperforming ones
- Create new ads as necessary for initial A/B ad testing
- Look at broad, phrase, and exact phrase matches to optimize
- Create new phrases as necessary
- If applicable, re-design display ads to update the look
- Optimize attention and promote the advertising message in ads
- Set any necessary conversion codes
- Set desired ad extensions
Ongoing Monthly PPC Management and Growth
I start with weekly management of the account and provide weekly bid adjustments and refinement. After a time, I will analyze whether every other week, or even monthly maintenance is appropriate.
The ongoing monthly spend suggestion is dependent on several factors, such as how many campaigns, groups, phrases and ads you have in your accounts, maturity of the campaigns, and whether you want the accounts to be “monitored and adjusted” only, or if you want your PPC campaigns to continually improve with regard to ROI (return on investment).
The PPC services provided include, but are not limited to bid monitoring and adjustments, additional keyword research and phrases, A/B landing page testing, A/B ad testing, negative keyword scouting, and stray click cleansing. We recommend weekly monitoring, because in making adjustments daily there is not enough perspective to see trending.
Improvements can be expected in click-through rate and conversions through constant testing. “Testing” means my PPC agency tests the form of keyword phrases (broad, phrase, or exact match), the wording in the PPC ads, the way landing pages read and look, and the bid amounts and positions, are all improved continually to achieve desirable results.
Your monthly PPC management budget should be evaluated periodically and expanded as the campaigns grows. Too often a company gets “stuck” on one fee for their agency and does not take into account expansion or new activities.
This leads to less effective management. Also note, automation will only be used when it is called for to save time without sacrificing a hands on approach and human analysis.
Professional PPC Agency Management is Necessary
Are you still trying to manage your pay per click account in-house with non professionals?
Google advertising has become way too complex for that. Hire Colorado PPC management company Camrud Advertising to maximize your online advertising efforts.