“What is quality score?” If you asked yourself that question when you saw the headline of this article, then you may not understand what pay per click management companies bring to the table.
Every time someone does a search that triggers your ad, Google calculates a Quality Score. Quality Score is one of the strongest predictors of pay per click advertising success – advertisers with high Quality Scores usually get better results from PPC advertising with Google.
To calculate this Quality Score, Google looks at these associated things in your account:
- How often that keyword led to clicks on your ad (click through rate or CTR)
- How often you received clicks with your display URL (past CTR)
- How the overall CTR of all ads and keywords in your account are performing
- How relevant, transparent, and easy-to-navigate your landing page is
- How relevant your keyword is to your ads
- How relevant your keyword is to customer searches
- How successful your account has been in the geographic region you target
I Write Better Ad Copy
This is important in pay per click management for two reasons: compelling ad copy will help you get more clicks on your ads, which will directly raise your Quality Score for the associated phrase. The second is that you will save some money because I analyze what the user is looking for when typing in a phrase — unlike automated pay per click management systems.
I Increase Ad Group Relevancy
When a person who is not experienced in pay per click sets up their own campaign, they invariably end up spending much more than a professional pay per click management companies’ set up would cost them. Splitting larger ad groups into smaller, more relevant groups is a factor in improving Quality Score.
In fact, the more ad groups per campaign, the better, in my opinion. As long as they are targeted in the ad wording.
I Bid on Very Targeted Keywords
We have a term in this industry called “Long-Tail terms”. These are terms that don’t have high search volume, therefore if graphed, along with the most popular terms, they are the terms found at the end of the chart that looks like a long tail. One of my pay per click management technique is to find and target relevant long-tail terms for your business because there is less competition for clicks, therefore those clicks can be cheaper.
We also work with your website SEO to create an overall plan for your site, and to improve the landing page relevancy.
My pay per click management approach is designed to improve quality score and reduce costs across your Google AdWords account. If you are spending $500 or more per month on pay per click advertising clicks fees, I can generally save you as much money as I charge you in pay per click management fees!
Call Jon at 303-750-6114 to get started.