Colorado Internet Advertising consultant Jon Camrud answers the most common questions about online advertising.
You are more than welcome to call me at 303-750-6114 for your specific questions about internet advertising options. I specialize in pay-per-click advertising methods of search advertising and display advertising.
What is Search Advertising?
Search is short for “keyword search”. So when I talk about search advertising it is advertising that is shown in response to people seeking information when they type in a keyword or keyphrase through a search interface, such as Google, or Bing websites, or via your browser window. (A traditional comparison would be like when someone looks something up in the yellow pages.)
What is Display Advertising?
Display advertising, when applied to internet advertising, aka digital advertising, is when the ads we create are a displayed on a website, without a person searching directly for it. (A traditional comparison would be ads in a magazine).
How Much Does Pay Per Click Advertising Cost?
You set your own price for Denver advertising, with my help. You only pay when someone clicks on your ad. Denver pay per click advertising may cost more than Colorado internet advertising in smaller towns.
Many factors go into the cost, from the size of your campaign to the geographic area you are covering to the competition. Nationwide internet ads, cost more, similar to national television ads cost more than local ads.
The key point is that I find you the most affordable and effective advertising and you decide how much you want to spend each day.
Where Will My Pay Per Click Advertising Appear?
For Search Ads, they appear alongside or above search results on search engine pages, in sections marked “Sponsored links”.
For Display Ads, they appear on websites that allow Google to show ads. Your ads can appear on a desktop computer, tablet or mobile phone. I help you decide which sites or apps are best for your business.
A good internet advertising consultant will help determine which option is right for you.
How Can I Tell if My Internet Advertising is Successful?
It helps to start your Colorado internet advertising PPC campaign with one clear goal in mind. Examples might be to increase traffic to your site, selling a set percentage more, or lowering your cost per lead.
Then, I track your results with tools like the Google Adwords interface, and Google Analytics. These are free tool that shows you what visitors do on your site, and which ads are doing the best job of meeting your goals.
Of course the best proof is tracking increased sales or foot traffic to your store.
Which is the Best Platform on Which to Advertise My Business?
I’m partial to Google search advertising for most businesses. It has several great things going for it, including the largest and most targeted audiences. Read more about Best Place to Advertise Your Business.
What Do You Charge for Pay Per Click Advertising?
I will provide you with a free estimate after a brief discussion. The amount will be based on the size of your campaign. You will have three primary investment areas:
- Initial setup
- Monthly management
- Click fees
You may also have website redesign fees, depending on the quality of your website landing pages (the pages that we send customers to after they click on your ads).
These are just a few of the questions you may have about pay per click advertising on Google or Bing.
To ask any specific questions you may have about this great opportunity to promote your business please call Google Adwords consultant Jon Camrud at 303-750-6114 to start driving more sales with internet advertising.
Make me your Internet Advertising agency!