Local business advertising is very important for making the most of your budget!
Target as close to within a one mile radius around your business!
Local Advertising Opportunities
I can show your ads on a local newspaper’s website, or a local magazine, if they have a website.
Your ads can be set to show on national websites, but you can choose to only show ads to local users of those sites.
For example, I can tell Google to show your ads on the ESPN or Wall Street Journal websites, but only to users within a defined radius around your location.
Who Sees My Ads?
The Google system is very flexible on how we assign who sees your ads.
We can specify one or multiple:
- Zip codes
- Town names
- County names
- Congressional districts
- Radius’ around locations
I can target adjacent locations, or skip locations. As an example, I show my own ads in various radius distances around towns in Southwest Colorado and Santa Fe.
Also, a nice feature is that we can limit who sees your ads within an area. For example, we could say you want Archuletta County and LaPlata County, but exclude Bayfield.
Your ads will be seen by mobile users, tablet users, or PC users – as you see fit.
How Does This Work?
My preferred method is pay per click advertising where the business owner bids on how much they wish to pay for a lead, and only pays when someone clicks their ad.
Those keywords typed into Google, or other search engines, trigger text ads that are clickable to get to your website only if those words are part of the search. I can even assign the ads to only show if the words are typed in exact order!
I can also create image ads and set your ads to display on websites and/or mobile apps.
It’s easy to get started, you just need a website, which I can develop for you if you don’t have one yet, or need an update.
I will handle almost everything in consultation with you.
You can choose how much you wish to pay, expressed as a daily amount.
Once the account is set up, you pay for clicks and pay a monthly management fee.
Call my Colorado advertising firm at 970-422-2218 for details.
Benefits of Internet Advertising
- Instant gratification vs building up your internet presence via SEO
- Easily control your budget
- Flexible placements -expand and contract at will
- Easy ad revisions
- Pause advertising whenever you wish
- Easily ramp up for season needs
- Cost effective for small business
- Track results
Benefits of Search Ads
- Customers find you, rather than you finding them
- Choose your exact search phrase
- Pay only when they click your ad
- Set ‘negative’ keywords to avoid customers you don’t want
- Write your ads to avoid certain customer intent
- Custom bid amounts for individual phrases
- Track impressions, clicks, conversions and more
- Assign different bid amounts for mobile, tablet or PC
The Benefits of Display Ads
- Expand awareness of your business
- Ads can show to hand selected websites
- Can advertise on You Tube
- Ads can be restricted by age group
- Ads can be restricted by gender
- Show on websites or apps
Sounds Too Good to Be True? What Does it Cost?
Because you have the ability to start small, you can advertise as low as $70 a month!
Most local ad campaigns are larger, but the point is it has an easy entry point. In fact, every business should have a Google ad account, even if to only advertise one primary offering.
The larger the account the more it costs, but also, the more it pays because I am consistently making sure you are getting a return on your investment.
A long term contract is not required.
I am confident you will love my services and will stick with me to help your business continue to grow, so our contract is month to month – you just pay setup charges (as low as $200) and your first month management fee to start.
Your Internet Advertising Consultant
You will always work with me… I don’t hire off-shore labor like some of my competitors.
I also personally oversee your account, without automating it, so I can make very fine tuned adjustments.
I take the time to get to know your business and your goals. I will help you to set your internet advertising budget, stick to the plan, and make adjustments as needed.
Do You Have Size Restrictions?
I manage campaigns from one phrase to large campaigns with over 27,000 key phrases; one ad to thousands of variations, I can do it all.
This system is perfect for small businesses and can grow with your business. It may be the last advertising campaign you ever need!
I am excited to help with internet advertising for Colorado and New Mexico businesses!
Finally small business can compete in local ads with the big players!
Call Colorado internet advertising consultant Jon Camrud at 970-422-2218 to get started.