The number one question that I get asked is “How do I get my website on Google“?
Google is presented with millions of new websites each year, but only has so much screen real estate. From its very beginning, Google knew that they would need a method for determining which sites best represent what the searcher was looking for.
This is known as the Google algorithm. The most basic answer to the question of “How do I get my website on Google?” is that your site needs to be structured and written to closely match what Google engineers use to determine the relevancy of your site in relation to search terms called “key phrases”. This is done both on and off your actual website pages.
Search Engine Optimization
An industry has formed around this question – it’s called Search Engine Optimization. Website optimization experts, known as SEOs, feel that Google checks about 200 variables for each site that is submitted for consideration.
One thing Google does is compare your site against other sites to determine who scores the highest in relevancy to Google’s algorithm.
This is similar to a checklist, but it is much, much more complex than just creating a checklist and checking-off of each step as it is completed. For one thing, as one site does this, others are doing it too, thereby creating an ongoing “competition”.
Another complexity is that only about 100 of the points that Google looks at are known for sure, and Google has methods of rewarding within those checklist areas (that are also complex and not known for certain).
Over-optimized sites can be “penalized” with lower rankings.
Trial and error by thousands of SEO experts has yielded some methodologies that SEO consultants use as a basis for helping your site get ranked. Google also modifies criteria as time goes by to improve the relevancy of their results.
Off-page Factors are Involved
A major thing the algorithm does is test how many times a site is referenced across the entire internet, and by whom. Sounds simple, but again, Google has measures in place to prevent companies from simply buying more mentions and links in order to rise to the top. Although some would say that this is exactly what is happening.
After we do the right “static” things on your site, we continue to address several things with “dynamic” criteria contained within the Google algorithm, both on and off site, that reward your site with higher rankings. These things, such as adding new content, can be done daily, weekly, monthly, etc. to get you ranked and seen.
Denver Internet Marketing Experts
When I first asked myself, “How do I get my website on Google?”, I had to do an incredible amount of research, then hours and hours of trial and error, and I incorporate ongoing education to make sure that I use the latest information – because it is a constantly evolving system. A person without experience simply cannot get their site to the top these days.
Getting your website on Google is easy. Getting a website to rank high on Google is the real goal. If you want to get your website ranked higher on Google, call 303-750-6114 and we will explain how we can help you to be found online.