Google has taken steps to integrate their social networking Google+ “system” into our businesses. This has been happening for about a year now, but recently they have taken steps toward replacing the “Google Places” accounts in their system with a Google+ version that forces reviewers to use their Google+ accounts. [Reading this post 5 years from now should be interesting!]
Businesses have to respond to what Google dictates because it is such an important platform (understatement warning), but beware to balance how much time you put into Google+ versus other advertising and marketing opportunities because clearly Google Plus “circles” don’t form around every type of business.
You will need to evaluate your own business type, or contact me to help you to determine whether your small business will benefit from more exposure to Google+ and social media marketing in general. People are more likely to be adding businesses to their circles that are favorite hot spots like restaurants, or regular services such as their bank, stock broker, etc.
This doesn’t mean you should ignore Google+ if your business is not a prime candidate for inclusion in circles created by Google Plus users.
This is similar to Facebook marketing and Twitter marketing, in that you do need to give it some attention for the back-link aspect. It is different in that it is associated with Google. So a good guess would be that Google will pay more attention to your entries, to both the size and content of your circles than it does your Twitter followers or your Facebook likes.
Get Your Google Plus Account Soon
The sooner you start building the size of your account, and the sooner you expand your circles, and the sooner you put a Google+ badge on your site, the sooner you will benefit, regardless of your business type.
There are two types of Google+ opportunities: Your “profile and personal account”, and “Pages” that you create within your account. For these purposes, I’m referring to a page you create for your business. You can create other types of pages.
If you are skirmish about setting up a Google+ page, you can invite a Google Plus Manager via email to have access to your account. I provide that service along with my other internet marketing services. Give me a call at 303-750-6114 to discuss what is best for your small business.
Always be aware that Google+ pages can sometimes show in less competitive search term results, which is a good thing. So make sure your entries are professional and not embarrassing to your business. Also make sure to link your entries back to your main site pages.
Internet Advertising Time is Valuable
The bigger issue for a Denver small business owner is where to spend your time and money. As with most social media, you cannot just create an account and sit back and watch it grow. You need to work at producing content and building your circles in order for it to shift your internet marketing results.
If your business is one that will benefit from social media sharing as a means to get human attention on the internet, by all means put your time and effort, or marketing dollars toward Google+.
But if your business is not a hot consumer-sharing type, and your site is not search engine optimized, or you have not yet put a blog onto it, or you have opportunities to expand your site pages, then focus on-site before going overboard with your social media expenditure.