In order to use the Google system for your online presence, you will need to have an account.
I suggest starting with a Google My Business Account
Go to Google.com/business to get started.
What will you get with a My Business Account?
You get a free account where you can show:
- Your Business Name
- Your Address
- Your Phone Number
In the business we call this NAPS, which stands for Name Address Phone. You will want to make sure these items are always used in the exact same way… same info with the same abbreviations, etc. Click the image to see what it looks like in search results
Why is it Important?
It is your claim to a presence on Google search results. Basically, it is one of three ways you can be seen on Google:
- My Business/maps
- Your Own Website
- Google Advertising
You can also write a description, enter your website address, which will be linked to your site, and business hours.
You can choose pre-determined categories your business fits into.
I suggest you have three photos ready to upload:
- Your logo or trademark
- You or your team
- Product photos or a photo of the inside of your office, or any professional third photo
This is just as much your public presence as your website, so make sure it always professionally written, with appropriate subject matter of photos.
This is the account that allows Google to:
- show your Business info online in search results
- show your business on Google maps
- allow people to review your business, you to respond online to those reviews
Google will will verify it is you by sending a postcard to the address you enter. This postcard will have a pin number that you must confirm online.
Once you have a Google Account, it can be used for all of Google’s Business Services… which are growing in number every year.
The main ones I work with clients on are Google Adwords, Google Plus, and Google Analytics.
Need Help Creating Your Google Presence?
For a small fee I will set up your account for you. Or, if you are utilizing my advertising or SEO services, I will create your Google account free of charge.
Call internet marketing consultant Jon Camrud at 303-750-6114 to get started.