Google advertising professionals provide a valuable service that can save you thousands of dollars in your ad campaigns in a very short time; and tens or even hundreds of thousands of dollars in the long run, depending on your budget.
The primary benefit you get with Google advertising professionals are consultants that have experience using the increasingly complex Google Adwords interface on a daily basis. It is true that repetition is the mother of skill. When I look back at the mistakes made as a first time user, (and the ones I see clients bring with them on a regular basis) I am incredibly appreciative of the knowledge gained through those errant efforts.
The primary reason any company tries to do their own Google ad management is to save money. This often backfires because of inefficiency, overbidding, incorrect use of the interface, and – worst of all – errant clicks going after phrases without knowing the insider tricks. Trying to save money usually ends up costing more.
I recently had the opportunity to train a new small business client who needed that extra bit of knowledge to get over the hump on his PPC advertising campaign. Within minutes I was able to show him that he had spent $1500 in stray clicks. And this is a very typical result, not a unique situation.
Had he not hired me for Adwords training, he would have had those stray clicks recur again and again. His investment in my time paid off 10 fold!
Google Advertising Professionals Provide Different Levels of Service
Many Google advertising professionals work in companies that compete on price. They try and grow the business fast and make money on volume, and only do 3 steps:
- Guess at some keywords and key phrases
- Set up your account too fast, with little or no grouping of phrases, and few ads
- Set your daily budget and some auto bids, and let it run
We are not interested in high volume, we are interested in the success of our clients. We do pay per click right!
Internet Advertising is a 7 Step Process
- Intensive keyword research
- Analyze the keywords for impact/cost effectiveness
- Arrange into groups (aka account organization)
- Create targeted ads for these groups; and put those ads into your site in the form of landing pages (the secret sauce)
- Customize your bids by phrase and group effectiveness
- Weekly (or monthly, depending on budget) react to results
- Test new ads to increase return on investment over time
As your Google advertising professional I am skilled in research, organization and advertising. Not only do I know the Google interface, I know trending, customer behavior, linguistics, and effective ad copy writing.
So that makes sense to you, but you have a tight budget. What do you do? Well, if we break down the important sectors in the process of setting your account up, we have:
If you don’t spend the necessary amount, you usually only get the middle piece – implementing the campaign. Luckily with our experience that can be done. And that approach is followed by some companies, in the beginning, if they have a small budget. We do not recommend skipping the research, but simply truncating it, to identify at least a few great phrases for you, rather than going after every phrase that comes to mind.
You are better off putting money into getting the pay per click campaign set up right, to save money on clicks, before trying to spend too much on actual click fees. Remember, a click can bring a person to the site, but the site has to be what the user is looking for.
I have seen some very successful campaigns with only a handful of the best phrases for their particular situation.
When the steps to setting up your campaign are done right, Denver internet marketing company Camrud Design can save you as much as you spend on our services.
Want to learn more about our Google pay per click management services? Call Jon at 303-750-6114 to get it set up properly from the start!