Google Advertising comes in a couple of different forms. Denver Google advertising professional Jon Camrud can advise you on the best method for you. There are two primary ways of advertising on Google, in three mediums – text, image, and video.
The first Google advertising opportunity is with their search advertising pay per click program. This is where users access Google.com and type in a phrase to find goods and services. The results of this keyword search are shown as the first few entries at the top of the Google results page, or down the right-hand column of the page. As your Denver Google advertising professional, my job is to get your business shown for those phrases that apply to your business offering and drive traffic to your website or get you phone calls.
The user scans through these text ads, reading the titles and short text snippets. If you have a phone number in your ad they may choose to call, or click on a link to your site. Each time they click, you are charged based on an amount you have determined the click is worth to your business.
The second Google advertising opportunity for your Denver business is to create display ads that are shown across the Google display network, based on the relevance of your chosen keywords to the subject matter of those sites and the content on the pages. This is a network of websites that have agreed to show Google ads in return for a portion of your click bid dollars.
How Does Google Advertising Work?
Google’s spider will quickly determine the keyword saturation of a webpages who have agreed to show their ads, and makes a match to the words in the phrase that your ad has associated with it, and will show your ad based on the size(s) for you have selected for your ad, and the space the website has made available to display the ads in either the header, the sidebar, or the footer.
This works much like the search engine page text ads where you will be charged every time somebody clicks your ad. These display ads can be very effective for seasonal selling, visually enticing products, or theme related searches such as “dogs” or “books” or “natural healing”.
As a Google advertising consultant, I will help you determine what keywords are best for your business advertising on Google, which option, search or display ads, is best for your business, and will set up your campaign, and handle PPC management of your campaign.
Advertising on Google is very easy, very effective, and the cutting-edge of advertising today.
Of course, we don’t want you to have to rely on paid advertising any more than you absolutely have to. So we focus on the interaction between Google advertising and the Google marketing aspect. The marketing involves getting your website optimized with our SEO services, for the best chance to be seen on the first page of Google. Google does not take payment for that type of exposure and does not let their paid advertising effect the “organic” search aspect of their business.
Our goal is to get you ranked high in Google organic, aka natural, search results for as many terms as possible so that we can reduce the amount that you need to spend in Google advertising.
Call Jon at 303-750-6114 to get started!
