We save you up to 10 times what an ad agency charges for a logo! Our low overhead is the first reason. Ad agencies typically have fancy offices to attract clients, and pay a dozen people to brainstorm a solution then put a high priced designer to develop the ideas, then charge a huge amount for principals' review. All this adds to the cost of your logo. Colorado Images rate is about 2/3 what comparable competitors charge. We'd rather be busy and build good customer relations than have a few fat clients and constantly be marketing to make up for clients we lost. Many designers also add a "creativity" base charge — we don't. Finally, we don't typically fly across the country to have face to face meetings, preferring instead to use email and conference calling to control costs.

We can use your logo to create the rest of your branding. If it isn't digital we can digitize it and even make improvements you allow based on recommendations from us.

Yes. You need to know how to use an FTP (file transfer protocol) program and know how to access and modify html (hyper text mark-up language), or have a WYSIWYG web design application. Depending on what kind of updates you want to do, you may want to have Photoshop too.

We have to say, most of our clients who have started out wanting to update the sites find it easier, less time consuming, and less stressful to simply pay us to update them.

Generally you can save money by doing your whole branding/identity package, logo, business papers, web site, and brochure in one shot. In addition to the design process being more efficient and creative because of a continual flow of ideas, there are also savings in phone and meeting time, in proofing, in mailings, in internet upload times, in printer fees, and more. We don't have set package pricing, but you will get a lower price when we design multiple items. You can also break it down into "mini" packages.

We typically provide logos in low resolution for on-line use and high resolution for print use. Although jpeg format can be used for print, when you get one from us it is usually 72 dpi (dot per inch), with color space (RGB) for use on-line. When you receive a tiff file from Colorado Image it is usually 300 dpi, with a print ready color space (CMYK) for use in printed material.

It's true that most logos can be redrawn quickly, but you have to look at the creation process. We start with information gathering interviews. Then comes selection of fonts and narrowing them down for you to review. We then have brainstorming sessions to come up with several avenues to take your logo. Most logos are the result of at least 10 good brainstorming ideas boiled down to several more refined ideas before presented. By the time the client sees a choice of these concepts, many have been re-developed in 4 or 5 ways.

After the client has had a chance to see these designs, their ideas and reactions to those drafts are applied, and usually several more options are investigated. When the client finally decides on a design, more time is spent fine tuning or customizing the fonts, smoothing and re-working the graphics, experimenting with color, testing different sizes, and producing the outputs for client review. After the design is complete, the designer creates several formats for today's varied uses of the logo, and sometimes create slightly different versions of the logo for different uses, such as black and white versus color, low resolution versus high resolution, and use with and without tag lines or lettering. These are some of the areas that are shortchanged when you don't pay a designer well.

We feel a good logo is fairly simple. It should be something that you can look at one day and draw with some degree of accuracy the next. Logos are your chance to show the world a little bit about you when you are not present to tell them about you, or your company. It should reflect your style and your attitude. Are you stoic or fun? Stylish or straight forward? Grounded or flighty? People should be able to infer this information about you or your company from the logo.

Smaller is Better. Smaller companies can, and usually do, provide better service than larger companies. Large companies have employees who have lost sight of the importance of getting and keeping client business – assuming they were ever concerned with that from the start. At large companies the guy working on your project looks forward to the weekend. I look forward to completing your project on time, within budget and with professional looking results.

Us smaller companies also have less overhead, so we can provide the same services cheaper. The person in charge is the person working on your project; not an intern; not the new person; not the guy waiting out his time until retirement; and not the overworked secretary. We don't have a manager overseeing your project – The designer designs it, produces it, lives it, breathes it and makes it work in the end. You get the designers' full attention and expertise.

I know all this because Colorado Image is a small company and I know many designers at large agencies! So please, don't discount small companies, seek them out -- because we are small, we will probably do a better job for you.

Don't Ask.