Four color publication advertising, direct mail campaigns, or direct mail postcards, Camrud Design can create it all in print advertising.
These traditional advertising methods can be right for some campaigns, however, we have moved into an era when online advertising should be considered right alongside those traditional advertising vehicles.
Allow me to help you determine your best option between design and layout of direct mail postcards, tri-fold brochures created as self-mailers for direct mail, or internet advertising.
Increase Direct Mail Effectiveness
Direct mail is effective only when you are mailing your pieces more than once. If you only have enough budget to mail out 1000 pieces, we suggest a mailing list of about 333 potential clients and mailing to each of them three times.
This method is much more effective than the intuitive method of mailing to each address once, then analyzing whether the campaign was effective enough to mail again. It won’t be.
Your clients need to see your postcard three times, minimum, over a six to nine week period. If you aren’t using the right methodology, you won’t have the success you seek.
Have You Tried Online Search Advertising?
I have found that for most businesses, online advertising provides a more effective method of advertising for two main reasons:
- with search advertising, instead of you trying to find clients, they find you.
- with display advertising, you have much more flexibility, and the ads are usually cheaper than printing and mailing costs.
That’s right, potential clients, who are ready to buy, type in their request online and if you meet it, your ad shows to them!
Amazing. It’s called by various names such as Search Advertising, Pay-Per-Click Advertising, PPC advertising, or Cost-Per-Click. No matter what you call it, it’s great for small businesses.
Similar to Traditional Advertising, But Better
Another online method of advertising, that is similar to reaching out to people who are not actively seeking your services is called “Display Network” advertising.
This is where we create ads for you that show up on websites across the internet based on user interests or data collected about them.
It can be set up as Cost Per Impressions (CPM) or Cost Per Click (CPC). So you either pay by the thousand, like a direct mail campaign, or pay by the click that takes a potential client to your website.
Please call 970-422-2218 to get started with your direct mail advertising design or an online campaign.