I read a recent article about how computers are getting smarter and our workforce is getting dumber because of it.
This means computers like those powering Google’s search algo are able to dissect your website faster than a human can think up phrases to search to find you! That doesn’t bother me too much though. Why? Because I’m the guy who tells Google how to find your site. It is actually the purpose of our Denver SEO web design services.
In a world where computers are taking jobs away from humans, optimizing web sites still requires a human element. And a smart one at that. We bridge the gap between how humans communicate with each other, and how that language is used to communicate the meaning of searches to Google, Bing, and Yahoo.
Humans will always be doing the searching, so us “interpreters” will be the intermediary for the foreseeable future.
How to Choose a Denver SEO Web Design Firm
What this means is that linguistics is of primary importance, followed closely by creativity and an understanding of psychology. You will want to choose a Denver SEO web design consultant who has outstanding skills in both writing and organization, all while being creative.
Websites need to be carefully organized to group information-cells according to how search engines would logically group the information. Google, in particular is looking for pages that relate to each other and are interconnected in such a way as to both unite, and where appropriate, segment terminology within organized sections of your site.
Primarily you will want to choose an actual website SEO company, as opposed to a website developer. Your SEO (search engine optimizer) can generally do most of the development, and can hire developers for the most complex tasks. But our experience has been that a developer has a different skill set than is ideal for optimizing a web site, and cannot accomplish the task of optimization.
Programming is Not SEO
Any number of companies can develop code to make a site display on the internet. However, that code needs to have the right mix of content and inter-page linking of the content, as well as navigational system organization to help Google to understand the entire goal of your site.
We establish goals before applying the first word onto your site. The “special sauce” we bring to the equation is our ability to analyze key phrases and develop a plan for making your site attractive for the phrases you need to be found for to be successful.
When I speak about this to “developers” who think they are doing website SEO, I quickly lose them and I either get a confused look or that “ah-ha” moment showing on their face. These are the people who you need to avoid!
Even if they have an ah-ha moment, it will still take years for them to perfect techniques… if they have the skill to at all.
What makes a good Webmaster
These days it goes beyond the obvious things that make a good webmaster… knowledgable, experienced, good customer relations, etc.
It even goes beyond the intangibles like, “Are they willing to get to know your business, and your customer base?”
Denver SEO web design is now all about whether the webmaster is obsessed with SEO, and in planning your site, and whether they can pull it off well enough to be rewarded. An SEO is almost always needed in addition to the designers and developers if you wish to achieve high ranking in any industry. As the practice of SEO web design evolves, it becomes essential to have someone who can do all of these skills overseeing a website’s launch.
Call us at 303-750-6114 to get the best Denver SEO web design. It is our specialty.