I have a background in design, along with degrees in architecture and business.
I have realized through the years that the traits that made me pursue those interests are extremely useful in the competitive world of search engine optimization, which I’ve been involved with for over 12 years now.
- Strong Organizational Skills
- Attention to Detail
- Psychological Insight
- Goal Follow Through
Denver was a fertile training ground for SEO website design, Google ranking, and internet advertising due to the population’s early adoption of technology.
SEO Consultant Grounded in Fundamentals
It has been interesting to see the surge in SEO consultants in recent years.
Experience makes a difference.
At the beginning of the optimization trend we didn’t have as many tools as we do now. It is my firm belief that newbies to the SEO consulting business tend to rely on tools more than fundamentals.
When I began doing this, the automation we see now was not available; we used solid SEO principles that were applied to website architecture, content, and linking to entice search engines towards ranking a site better.
Today, Denver SEO consultants tend to ‘find a tool’, or go first to social media, then to back-linking and, if the budget allows, work their way back to the website elements.
I take the opposite approach. The most important aspect in ranking is the actual website. And the experience the user has on the site.
Take Care of the Basics First
In any discipline, the best and most successful people always know their fundamentals.
As a successful Colorado SEO consultant, I start with and focus on the fundamental aspect of SEO – the site content that not only says what the site is about, but makes shows the reader the benefits of using the products or services on the site. And a strong structure that draws people logically through the site.
Once that mission is accomplished, search engines usually will reward you with higher rankings. Then as work is done outward from the site and other aspects of internet marketing are addressed, always making the site the focus – yes, just like Google!
Think about this: SEO stands for Search Engine Optimization. What are we optimizing? A website.
Over time many consultants have started using the term SEO to be synonymous with internet marketing. At it’s core it is about optimizing a website to be attractive to search engine algorithms.
That is why I focus on the website first. Social media entries are here today and gone tomorrow (or rather gone in 3 seconds); and online directories are constantly changing.
Websites are your core online presence.
Personal Service Makes for Great Relationships
My clients find me easy to talk with, and we engage in some great conversations about their businesses and their lives.
I am interested in learning about various businesses that I work with. In that regard what I do for a living aligns with what I enjoy.
I take a hands on approach and always speak directly with my clients. No middleman calling them. No employees. I keep on top of their campaigns and activities. Nothing is lost in translation.
To get started, please call Jon at 970-422-2218 and introduce yourself and your business. If I am unavailable you will be able to leave a message directly with me.
No secretary, no answering service.