Internet marketing is the methodology of promoting your business to internet properties, such as search engines and social media outlets, on computers, tablets, and smartphones.
Typically I work to get your website ranked with search engines while I help you with getting an advertising presence.
If your website is not visible online when someone does a keyword search in one of the search engines, you’re missing out on a huge audience, regardless of your industry, location, or expertise.
This can take time to convince the search engines that your site deserves to be ranked high. So I create some advertising and social media entries to get your business in front of potential customers immediately.
My Colorado internet marketing company provides the vital service of helping small business websites to be seen on search engine inquiries – at the most reasonable investment level I can for your business goals and geographic market.
Colorado is one of the most technology-oriented states in the US – You can take advantage of that by hiring me to help you with your online marketing.
Call internet marketing consultant Jon Camrud at 970-422-2218 to get started!
We’ll discuss your company’s current status in the marketplace, your goals, and your budget. From that conversation I will recommend a strategy to increase your online presence.
Internet marketing is very broad in its scope and includes:
“Dollar for dollar we have done better with Jon than anyone we have tried.”
~ Kathy Fleming, Royal Comfort Heating and Air Conditioning, Littleton Colorado
Internet Marketing vs Traditional Marketing
Internet marketing is effective in getting you customers because you have a greater ability to target your audience than with traditional marketing.
When we in the industry talk about “targeting”, we mean going after the exact best audience for your message to get you the best client for your small business.
That means less money is expended for client acquisition than with traditional marketing.
Although different in it’s delivery, it is similar to traditional marketing because great design and enticing messaging is important. Targeted placement not only gets you noticed online, but also puts you in a better position to sell your products or services.
The competition for being shown in top spots on search engine results pages is fierce. This is known as “ranking”.
The process to get your website ranked is called search engine optimization, or SEO for short.
In addition to getting your site ranked high, I provide an effective arrival experience onto your website.
This is a vital aspect because the message on your website landing page creates the impetus for them to pick up the phone and call you, or connect with you via online contact forms, subscribing to your blog or newsletter, or sending you an e-mail.
I can even make it simple for potential customers to follow you on Twitter, Facebook, Google, or another social media marketing.
Or better yet, get them to use their own social media account to promote your site and business!
Ready for more customers? Call 970-422-2218 now!
It All Starts with Keyword Research
My first task in internet marketing for your business is to find the most often searched keywords that relate to what you are offering customers. I then implement website layout and functionality that the search engines reward with high ranking.
Creating compelling reasons for search users to click on your site when search engines like Google and Bing present your information is a vital component to your marketing success.
The goal is to send the customer to pages on your site with products or services that match their search intent.
After consultation with you about your business offerings, I come up with keywords and phrases that are good matches. Those keywords are entered into Google tools to determine how many people are actually typing those exact words as they search.
Those numbers will tell me which keywords are worth worth your investment to capture as an interested audience.
I take a very methodical approach to keyword research and implementation to get your site to the top page on Google and other search engines.
This takes not only an initial investment in online marketing on your part for website development, but also takes a monthly marketing expenditure to consistently improve positions over the several months it may take to get to page one… and continue to compete for top ranking.
Call me at 970-422-2218 to discuss what kind of budget it may take for your unique situation.
In a Rush to Get Exposure?
If you don’t feel you want to take months to gain ranking and spend monthly to keep your website in the top page of the rankings, you might want to jump straight to internet advertising. Internet advertising can promote not only your website but also your physical store or other kinds of services you offer.
Advertising vs Marketing
SEO and search marketing are by far the most popular marketing methods these days for large and small business.
Nearly every Denver or Colorado Springs business is doing some form of internet marketing, which creates a crowd looking for space on the first page of search engines.
A quicker way to get in front of potential customers is to bypass that jam with search advertising or display network advertising, which puts small businesses right in the mix with large companies that have much larger budgets.
I invite you to look through this site, and think about the areas that you are interested in marketing or advertising, and contact me at 970-422-2218 for a discussion about your options.
I look forward to working with you and answering any questions you have about my Colorado internet marketing company, and to helping you succeed online.