Bing advertising is easy with Denver PPC agency Camrud Design, Inc. PPC advertising (aka “pay per click” advertising) is the most common internet advertising method. With Bing pay per click advertising, we create a text ad that will show to the user when they type in keywords in the Bing search page that you, the business, choose.
Bing pay per click advertising is a bidding process, auction style, where you enter in what you think your click is worth to your business. Your competitors do like-wise, and the higher bids show above the lower ones. These results show at the top and on the right-hand side of results pages. Pay per click advertising is a major segment of search engine marketing (SEM), and is a mode of advertising for your business that has become a vital supplement to getting individual websites seen as the major search engines become more and more overwhelmed with sites to show for ‘natural’ or ‘organic’ search results.
Bing Advertising through Microsoft AdCenter
Bing advertising and Yahoo advertising are administered through Microsoft AdCenter. My Denver PPC agency has been working with AdCenter since it’s inception. AdCenter is broken into levels to give you flexibility in your online advertising.
- Top Level – Account (in which advertising campaigns are managed and billed)
- Second Level – Campaigns ( set of one or more ad groups that share one budget)
- Third Level – Ad groups (grouping of individual advertisements within a campaign to distinguish ads)
- Last Level – Keywords (word or phrase) as the client requires.
Although the most well known pay per click program is the Google advertising program, called “Adwords”, recently Microsoft combined their administration with Yahoo to create “AdCenter”. As of the publication of this page, ad bids are much lower on Bing than on Google. Although, we recommend being in both programs, if you have a more limited budget as a small business this would be the one. We help you to set up the program, choose and manage your keyphrases, and write effective ads that not only get you clicks, but reinforce your brand even when people don’t click.
Managing accounts in the agency-client relationship
As your Denver Bing advertising agency, we manage all aspects of your advertising including as many accounts, campaigns, groups, and keyphrases as you wish.
We offer Bing PPC management for Denver, Colorado, and US businesses that either don’t want to, or don’t have the expertise to keep up with creating ad campaigns, ad groups, and monitoring keywords, we offer SEM management services using Microsoft Adcenter, which shows ads on Bing and Yahoo, and shows on their network of sites. Our SEM services include:
- Researching the Market
- Determining what campaigns to set up
- Grouping ads within related keyword phrasing (Ad Groups)
- Writing good quality ads
- Bidding on key phrases that best suit your goals
- Determining bid amounts
- Setting geographic, age, and gender targeting (if applicable)
- Setting budget maximums
- Monitoring results and making changes as required
An experienced Bing advertising consultant, Jon Camrud I can typically save you as much in errant and non-targeted clicks as you pay for my services! Contact me at 303-750-6114 and I’ll explain it to you.